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Tobii gets Bronze in SIME Awards

SIME is Northern Europe’s largest Internet and digital business opportunity event. The SIME prizes were awarded on Thursday evening, November 12th. Thirty-six young and promising Nordic companies were nominated by the SIME jury for this year’s new category “SIME Rising Star of the North”.

Tobii was one of the three finalists. The title “SIME Rising Star of the North” was awarded to Spotify, a new voice in the music industry. Third prize was awarded to Tobii with the following motivation:

”An old truth about marketing is that half of it is unnecessary. The challenge is figuring out which half. Our bronze medalist does their fair share of finding the right half. A whole other area is usability, where the trend has been leaning, for a long time, towards natural solutions. Can it get more natural than this? And finally, a noble bonus – they can make life easier for the handicapped and support medical research.”

John Elvesjö, one of the founders of Tobii, participated in the event:

”To be one of Northern Europe’s three most interesting companies within the area of the Internet and digital business opportunities feels really, really good. The competition is tough and I can only congratulate the winners.”

Read more about Tobii’s solutions:
Market research
Scientific research
Assisted Communication

Read more about the SIME Awards and this year’s winners

For more information, please contact:
John Elvesjö, Founder and Executive Vice President, Tobii Technology
Mobile +46 (0)704 82 34 98

Sara Hyléen, Corporate Marketing Manager, Tobii Technology
Tel 0709-16 16 41

About Tobii Technology
Tobii Technology is the global market leader in hardware and software solutions for eye tracking and eye control. Our products are widely used within the scientific community and in commercial market research and usability studies, as well as by disabled people as a means to communicate. Tobii also drives integration of eye tracking technology in a large number of other areas, offering OEM components for integration into various industry applications.

Founded in 2001, Tobii has continuously shown very rapid year-to-year revenue growth. The company is based in Stockholm, Sweden, with offices in the US, Germany, Norway, Japan and China. Products are sold directly to customers and through resellers and partners worldwide.