Tobii offers OEM eye tracking components

Technology for eye tracking has evolved dramatically in recent years. Tobii Technology now offers off-the-shelf or customized original equipment manufactured (“OEM”) eye tracking components for seamless integration into various devices. This means that companies can add reliable, embedded eye tracking capabilities to their product offerings, quickly and efficiently, with a minimum investment and without extensive eye tracking knowledge.

Eye tracking is the technology that enables a computer to know exactly where a person is looking, offering enhanced control interfaces and new ways of understanding human behavior.

Integration Eye Tracking Components from Tobii provide companies new, unique opportunities for product enhancements. The technology is fully automatic and tracks anyone without any restrictions on the user. Potential applications include gaming, medical and vision diagnostics, market research set-top boxes, 3D displays, automotive safety and more.

Through their gaze, people can control computers and machines. Eye control can be used as a sole interaction technique, but works even better when combined with keyboard, physical buttons and/or voice. For example the gaming industry has identified eye tracking as a new input device. Other fields of potential use are computer interfaces in medical, industrial and military environments.

Where people look also reflect their thinking and behavior. The ability to define eye gaze and/or eye/head position adds value to medical and vision diagnostics and market research applications such as set-top boxes or information kiosks. Being a precise and robust method for determining presence of eyes and the exact position of a person, eye tracking also brings value to fields such as 3D displays, automotive safety and security.

Tobii Integration Eye Tracking Components provide eye-gaze point, eye/head position and pupil size data. Tobii collaborate with researchers and industry partners to provide necessary customizations and desired performance. Assistance and development support is provided through out the entire process. Both low- and high-production volumes are supported.

Tobii is exhibiting at CeBIT. Welcome to Hall 9, Stand B10, and experience eye controlled computer interaction!

For interview, please contact:
John Elvesjö, Executive Vice President, Tobii Technology Group
Mobile +46 (0)70 482 34 98
Email john-(d_)-_elvesjo-(_sm3Remove)-_-(_a)-_tobii-(d_)-_com

Nicolas D. Pezzarossa, General Manager/Geschäftsführer, Tobii Technology GmbH
Mobile +49 (0)174 326 04 78
Email nicolas-(d_)-_pezzarossa-(_sm3Remove)-_-(_a)-_tobii-(d_)-_com

Jan-Erik Lundkvist, OEM Sales, Tobii Technology
Mobile +46 (0)70 916 16 43
Email jan-erik-(d_)-_lundkvist-(_sm3Remove)-_-(_a)-_tobii-(d_)-_com

For other information, please contact:
Anna Ahlbaum, Marketing Communications Manager, Tobii Technology
Mobile +46 (0)70 788 01 77
Email anna-(d_)-_ahlbaum-(_sm3Remove)-_-(_a)-_tobii-(d_)-_com

About Tobii Technology
Tobii Technology is the global market leader in hardware and software solutions for eye tracking and eye control. Our products are widely used within the scientific community and in commercial market research and usability studies, as well as by disabled people as a means to communicate. Tobii also drives integration of eye tracking technology in a large number of other areas, offering OEM components for integration into various industry applications.

Founded in 2001, Tobii has continuously shown very rapid year-to-year revenue growth. The company is based in Stockholm, Sweden, with offices in the US, Germany and Norway. Products are sold directly to customers and through resellers and partners worldwide.