Tobii Studio 2 brings gaze analysis to new heights
Stockholm, Sweden – August 24, 2009 – Tobii is pleased to announce the release of Tobii Studio 2.0 and the new unique benefits it brings to usability testing, market research, and psychology research.
Tobii Studio 2.0 includes major updates extending functionality and performance of the leading eye tracking analysis software:
- Retrospective think aloud (RTA) – Efficiently gain unique insights into user experiences and consumer responses using gaze data as a memory cue during post-interview sessions.
- Integrated questionnaires – Filter eye tracking data based on questionnaire responses.
- Automatic E-prime scene generation – Analyze eye gaze data in Tobii Studio based on E-Prime’s stimuli presentation.
Tobii Studio 2.0 is first to feature gaze data replay and built-in support for the evaluation method RTA in one tool. Eye-cued RTA captures a test person’s first impressions and intuitive reactions in a revolutionary new way during post-interview sessions. It provides an efficient means of bypassing such problems as social pressure and unrealistic test scenarios that can distort perceptions and reactions. This method has been proven to dramatically improve the results of user experience testing by increasing the number of usability problems found and improving the accuracy of the results.
For a closer look at what is new in Studio 2.0, follow the link below:
Tobii Studio 2.0 features and improvements
For customers with a valid Support & Upgrade contract, Tobii Studio 2.0 is available for download.
Download Tobii Studio 2.0
Tobii Studio™ is the leading eye tracking software. It offers a comprehensive platform for recording and analyzing eye gaze and other data. It supports a broad range of studies ranging from usability testing and market research to psychology research and physiological experiments. Advanced tools for analysis and visualization allow for in-depth qualitative and quantitative analysis. Data is easily taken to meaningful comparison, interpretation and presentation.
For more information, please contact:
Tom Englund, Business Area Head, Analysis, Tobii Technology
Mobile +46 (0)709 16 16 81
Email tom-(d_)-_englund-(_sm3Remove)-_-(_a)-_tobii-(d_)-_com
About Tobii Technology
Tobii Technology is the global market leader in hardware and software solutions for eye tracking and eye control. Our products are widely used within the scientific community and in commercial market research and usability studies, as well as by disabled people as a means to communicate. Tobii also drives integration of eye tracking technology in a large number of other areas, offering OEM components for integration into various industry applications.
Founded in 2001, Tobii has continuously shown very rapid year-to-year revenue growth. The company is based in Stockholm, Sweden, with offices in the US, Germany, Norway, Japan and China. Products are sold directly to customers and through resellers and partners worldwide. For more information, visit: www.tobii.com