Tobii Markets
Market research & usability
Eye tracking provides unique methods to understand consumer responses and user behavior. It unveils information normally missed with other testing methods and gives clear objective results.
Tobii offers hardware and software solutions for effective eye tracking testing on a range of different media such as websites, software, computer games, newsletters, e-mail campaigns, interactive TV, mobile devices, physical products, print ads, TV commercials and shopping shelves.
Easy to use and fully automatic technology allows you to perform large studies in the most time and cost effective manner. We offer complete lab solutions on a subscription and pay-per-use basis, allowing you to add eye tracking to your service portfolio without large investments in technology or training.
Visit our market research & usability section for detailed product information.
Scientific research
Eye tracking provide critical insights to analyze cognitive thought processes, human behavior and visual attention.
Tobii eye trackers are used in hundreds of leading research labs worldwide, in domains such as developmental psychology, human-computer interaction research, industrial design and advertising research, cognitive psychology, ophthalmology and neurophysiology.
Tobii eye tracking systems have quickly become the leading state-of-the-art solution for remote eye tracking, providing unsurpassed testing efficiency and tracking quality.
Visit our scientific research section for detailed product information.
Assistive Technology
Tobii’s alternative and augmentative communication (AAC) products are designed from the ground up with one goal in mind: To make communication easy for the most demanding users.
Our products are used in the everyday lives of people who are growing up and people who have injuries or illnesses that limit their ability to communicate. People who have cerebral palsy, down syndrome, autism, spinal injuries, stroke, ALS and MS are our most common users.
Eye controlled communication
Our first product is MyTobii P10—an eye controlled communication device featuring speech generation and computer access. Fully integrated, portable and non-intrusive, MyTobii P10 has quickly become a world leading eye controlled AAC device.
Eye control enables users with special needs to communicate and interact using only their eyes. Users who previously relied on slow, cumbersome alternatives for their communication now have new opportunities for communication, interaction, development and an improved quality of life.
A wide array of communication solutions
Tobii offers a comprehensive suite of communication devices and software that satisfies the various needs of people with limited communication abilities:
dynamic display devices in different sizes
devices for text-to-speech and recorded speech
a suite of software solutions that offer ready-made communication boards, symbols, on-screen keyboards, easy device access, etc.
software for creating paper-based communication pages, and more.
Visit the Assistive Technology section for detailed product information.
OEM applications
Eye tracking from Tobii represents a breakthrough: It is easy-to-use, fully automatic and tracks basically everyone without any restrictions on the user or the slightest compromise in tracking quality. For the first time this allows for real-world use in variety of large industry applications.
Tobii offers off-the-shelf or customized OEM eye tracking components for seamless integration into various devices. No matter what industry or discipline, you can add reliable embedded eye tracking capabilities to your own product offerings, quickly and effectively, with no prior knowledge and minimum investment.
Visit our OEM technology section for detailed product information.