Markets

Market research & usability

Eye tracking provides unique methods to understand consumer responses and user behavior. It unveils information normally missed with other testing methods and gives clear objective results.

Tobii offers hardware and software solutions for effective eye tracking testing on a range of different media such as websites, software, computer games, newsletters, e-mail campaigns, interactive TV, mobile devices, physical products, print ads, TV commercials and shopping shelves.

Easy to use and fully automatic technology allows you to perform large studies in the most time and cost effective manner. We offer complete lab solutions on a subscription and pay-per-use basis, allowing you to add eye tracking to your service portfolio without large investments in technology or training.

Visit our market research & usability section for detailed product information.

Scientific research

Eye tracking provide critical insights to analyze cognitive thought processes, human behavior and visual attention.

Tobii eye trackers are used in hundreds of leading research labs worldwide, in domains such as developmental psychology, human-computer interaction research, industrial design and advertising research, cognitive psychology, ophthalmology and neurophysiology.

Tobii eye tracking systems have quickly become the leading state-of-the-art solution for remote eye tracking, providing unsurpassed testing efficiency and tracking quality.

Visit our scientific research section for detailed product information.

Assistive Technology

Eye control enables users with special needs to communicate and interact using only their eyes. This brings new opportunities for communication, interaction and improved quality of life for users who previously relied on slow and cumbersome alternatives for their communication.

The MyTobii product suite is designed from the ground up with one goal in mind: making communication easy for the most demanding users. Typical user groups that benefit from eye control include people with Cerebral Palsy, ALS, MS, spinal injuries, and many others.

Eye control in itself is so intuitive that users of all cognitive levels can communicate with the system. With custom designed applications for email, document editing and web browsing and environmental control MyTobii enables people to communicate on their own terms.

The MyTobii is fully integrated, portable and non-intrusive and has quickly become a world leading eye controlled AAC (Alternative and Augmentative Communication) device.

Visit www.mytobii.com for detailed product information.

OEM applications

Eye tracking from Tobii represents a breakthrough: It is easy-to-use, fully automatic and tracks basically everyone without any restrictions on the user or the slightest compromise in tracking quality. For the first time this allows for real-world use in variety of large industry applications.

Tobii offers off-the-shelf or customized OEM eye tracking components for seamless integration into various devices. No matter what industry or discipline, you can add reliable embedded eye tracking capabilities to your own product offerings, quickly and effectively, with no prior knowledge and minimum investment.

Visit our OEM technology section for detailed product information.