Media coverage

Sep 1, ComputerSweden/IDG.se

Tobiis teknik avslöjar partiledarnas popularitet

Vilka valaffischer drar blickarna till sig? Det svenska succéföretaget Tobiis teknik för ögonstyrning avslöjar sanningen.

Jul 1, Internet Retailer

Tobii Glasses: A new way to test mobile sites

Consumers don Tobii eyeglasses to have their eye movements tracked as they shop

Jun 24, Dvice

These glasses track where you're looking, for better or worse

These Tobii Glasses could shield your eyes from the sun or clear up your astigmatism, sure. But that would make them just a boring old pair of glasses. The feature that makes them stand out? The ability to track exactly where you're looking at all times. Wandering eyes begone!

Jun 23, Ny Teknik

Tobiis glasögon spanar in ditt beteende

De ser ut som ett vanligt par glasögon – nästan. Men Tobiis nya brillor innehåller tre kameror som noggrant håller koll på ditt beteende.

Jun 23, Engadget

Tobii Glasses enable fully valid research from a bodaciously styled pair of shades

If you're looking to get in touch with some styling cues you left behind in the '80s, or perhaps just perform a study on effective product packaging, Tobii Technology would like you to get a load of these.

Jun 6, Brandweek

Eye-Tracking Sees Growth in Hyper-Competitive Market

In the process of priming Febreze Sport’s launch, Procter & Gamble tested the product to see if it caught consumers’ eyes - literally - using technology from Tobii.

Apr 2, Galesburg.com

Children learn to speak with their eyes

Most of us take speaking skills for granted. For some, learning to communicate is hard-earned. In his nine years, Cole Bennett hasn’t been able to verbalize his thoughts. But he is learning now, thanks to a speech-generating device.

Mar 26, New Scientist

Innovation: Gaze trackers eye computer gamers

Gaze-tracking technology has been honed over the years for research and to help disabled people. Now it's proving capable of providing faster interaction than conventional games controllers, touch screens or mice – and can lead to trickier gaming challenges to boot.

Mar 25, Wired

Eye-Tracking Tablets and the Promise of Text 2.0

A team of scientists at the German Research Center for Artificial Intelligence (DFKI in German) leash eye-tracking technology from Tobii Technology to HTML, CSS and JavaScript code, creating what they call “Text 2.0”, interactive reading.

Mar 19, Vimeo

Dr Mick Donegan assesses Tim for Eyegaze

Dr Mick Donegan assesses Tim for a MyTobii P10 - From the BBC programme titled Karate Kids, following youngsters at the Vale School, Haringey, London.

Mar 10, RAI (Italian)

Tobii in Italian news channel

Eye control and eye tracking featured in reportage from CeBIT 2010 by Italian RAI.

Mar 6, n24 (German television)

Tobii in German news channel

Marcus Tychsen mit den Messeneuheiten - Tobii in a news broadcast from CeBIT 2010 from the German channel n24.

Jan 2, Realtid.se

Lyft för innovativa svenska it-entreprenörer

Sju svenska it-företag har kvalat in till finalen i ansedda amerikanska it-tidningen Red Herrings globala tävling Top 100 private companies. Tobii är ett av dem.