About Tobii Group

About Tobii

Tobii is the world leader in eye tracking. We transform industries and lives through humanized technology, using eye tracking as our core. Our vision is a world where all technology works in harmony with natural human behavior.

Market leader

Tobii is the global leader in eye tracking based on the company’s total market share, leading technology and a comprehensive eye tracking patent portfolio.

Eye tracking makes it possible for computers to know where users are looking. Every day, we are providing more and more businesses, organizations and individuals with knowledge and technology to rethink industries and change lives. Tobii has transformed research in many fields and enabled communication for tens of thousands of people with special needs. We are also changing the way people interact with technology in computers, games and cars.

Tobii develops and delivers comprehensive eye-tracking solutions as well as eye-tracking integration components.

Business units and brands

Tobii Group consists of three business units:

  • Tobii Dynavox – develops and sells augmentative and alternative solutions that help people with mobility or communication challenges caused by for instance spinal cord injury, ALS or Cerebral Palsy to communicate, access computers and live more independent lives.
  • Tobii Pro – develops and sells eye-tracking equipment and services for market and academic research studies that are currently used by more than 2,000 companies and 1,500 research institutions, including 49 of the world's 50 most prestigious universities.
  • Tobii Tech – develops Tobii’s core eye tracking technology and products for the consumer market, automotive, virtual reality, industrial, medical and other verticals, whether integrated into a partner’s product or put directly in the hands of the users. Mainstream computer experiences, including gaming, are marketed under the brand Tobii EyeX.

Global organization

Tobii has a global presence through offices in Sweden (Headquarters), USA, China, Japan, Germany and Norway and a global network of resellers. The company has approximately 570 employees worldwide.