Tobii Glasses was used in this study of the in-game experience for players using the motion control console add-on Microsoft Kinect for the XBox.
In this Glasses study of POS materials in a pub environment, a correlation was found between what customers looked at and what they bought.
More customer cases
Video – Clemson University
At Pack Expo 2013, researchers from Clemson University were using Tobii Glasses to demonstrate the tracking of eye movements to record data on consumer's shopping habits.
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