Tobii Glasses was used in this study of the in-game experience for players using the motion control console add-on Microsoft Kinect for the XBox.
In this Glasses study of POS materials in a pub environment, a correlation was found between what customers looked at and what they bought.
In this Glasses study examining shoppers’ gaze patterns, a correlation was found between the use of 3D labels and a 90% sales increase.
More customer cases
It’s all in the eyes
Published February 2011
Packaging World Magazine:
Opening eyes to eye tracking
Published December 2010