Mobile eye tracking - Tobii Glasses

Mobile eye tracking for research in real-world environments

Tobii Glasses are a new, unobtrusive and efficient mobile eye tracker (head- mounted eye tracker) for capturing natural behavior in both qualitative and quantitative real-world research. The Tobii Glasses system includes a pair of eye tracking Glasses, a Recording Assistant and, optionally, infrared (IR) markers for automated generation of aggregated eye tracking data from several test subjects.  

The discreet, ultra-lightweight design ensures natural behavior and research validity. Accurate data and robust eye tracking capabilities can be relied on in uncontrolled situations and real-world environments. Automated data mapping and aggregation (requiring IR markers), along with system-guided procedures, promote process efficiency.  

Field of use

The Tobii Glasses Eye Tracker is suitable for use in areas such as:

• In-store shopper research: for example, in studies of package design, shelf placement, pop promotion, and store planning
• Out-of-home and TV advertising
• Social interaction research and group dynamics
• Sports research
• Driving/vehicle research 
• Usability research: for example, in studies of signage and control panels
• Training and evaluation
• Security applications.

Tobii Glasses enable eye tracking studies to be conducted in real-world environments, such as stores, and subjects to interact freely with physical objects or other people. Their unobtrusive design ensures natural behavior and research validity.

The Tobii Glasses Eye Tracker is available for purchase or rental.

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