Eye Tracking by Tobii

Tobii’s aim, promise and challenge are to develop eye trackers that combine high accuracy and precision with unrestrained and unobtrusive tracking that works on everyone under all conditions in an easy and automatic way.

Our key principles are to develop eye trackers that are:

Accurate and precise
Unrestrained and unobtrusive
Capable of robust tracking
Easy to use and automatic

It is actually fairly easy to create a simple eye tracker using corneal reflection. However, perfecting the technology to be accurate and precise, even during large user movements, for all types of people and all types of conditions, and to function automatically, is an extremely tough challenge.

Perfecting core technology

Every year, Tobii invests a considerable proportion of its revenue in research and development, most of which is earmarked for eye tracking technology and product development. Our R&D staff has 80 engineers, ten percent of whom have a PhD. The team comprises some of the world’s leading experts in optronics, image processing, mathematics, programming and, of course, eye tracking.

Tobii has revolutionized the field by developing eye trackers that work for basically any user without requiring any manual adjustments. Tobii eye trackers combine high accuracy and precision with an extremely high tolerance for large head movement and a variety of environments. The technology is compact enough to integrate into a wide range of devices and applications.

Patents and technology innovations

Over 13 extensive patent families protect our unique proprietary technologies. These patents and patent applications cover aspects such as sensor technology, illumination methods, data transfer mechanisms and eye control interaction techniques.