Eye Tracking Technology by Tobii

Tobii’s eye tracking technology is market leading in both research and communication applications. The key to success lies in the fundamental mission of our technology development: To develop an eye tracking system that works reliably and accurately for everyone, regardless of surrounding conditions, in an easy and automatic way.

Tobii has revolutionized the field by developing eye trackers that have a unique tolerance for head movements and varying light conditions. The technology is also compact enough to integrate into a wide range of devices and applications.

From early innovation to scalable system

Creating a simple eye tracker using corneal reflection is actually fairly easy. However, perfecting the technology to be accurate and precise - even for large user movements, all types of people and all types of conditions - and to function automatically is an extremely tough challenge.

To reach this point, Tobii’s guiding principles have been to develop eye trackers that always meet the highest requirements:

  • Accurate and precise
  • Unrestrained and unobtrusive
  • Robust tracking capabilities
  • Easy to use and automatic

Complete solutions

Tobii eye trackers are used in complete solutions, including a wide range of eye tracking hardware and software applications. A few examples:

Patents and technology innovations

Every year, Tobii invests a considerable percentage of its revenue in research and development, most of which is earmarked for eye tracking technology and product development. Tobii’s R&D team comprises some of the world’s leading experts in optronics, image processing, mathematics, programming and, of course, eye tracking.

Tobii’s R&D activities have produced significant advances in eye tracking technology. Among other things, we have developed a dozen innovations that contribute to the superior performance of our eye trackers.

Tobii has an extensive patent portfolio to protect its unique proprietary technologies. These patents and patent applications cover sensor technology, illumination methods, data transfer mechanisms and eye control interaction techniques.