Business Units & Fields of Use

Founded in 2001, Tobii has consistently expanded its offering and established a presence around the world. The Tobii Group today consists of three business units. Tobii Dynavox and Tobii Pro are both solid, market-leading businesses within their respective markets. Together they form a strong foundation for the Group’s business, organization and technology development. The third business unit, Tobii Tech, is investing in establishing Tobii’s eye-tracking technology within consumer electronics and other high volume markets.

Three distinct businesses

  • Tobii Dynavox, the global leader in assistive technology for communication, makes specially designed computers that are controlled by eye movement or touch screens for people with special needs.
  • Tobii Pro, are the leading experts in eye tracking for research, develops and sells eye-tracking equipment and services used today by more than 2,000 companies and 1,500 research institutions, including the world's 50 highest ranked universities.
  • Tobii Tech further develops Tobii’s technology for new volume markets such as PCs, computer games, virtual reality headsets and vehicles.

Tobii Dynavox

Power to be you

Tobii Dynavox is the world’s leading supplier of assistive technology for communication. Its products help people with communication disabilities—caused by, for example, cerebral palsy, ALS, spinal cord injury, aphasia, or autism—to speak and communicate. Tobii Dynavox offers specially developed computers and software that are controlled by eye movements or touchscreen, products that widely revolutionize the lives of people who need these tools.

With sales in over 60 countries—the largest market being the U.S.—thousands of people rely on Tobii Dynavox’s innovations each day.

In a modern society you think a voice is a pretty fundamental human right. Still, only one out of ten with a speech impairment has access to the communication aid needed to be able to speak.

Steve Gleason - communicating with ALS

Tobii Pro

Creating insights into human behavior

Tobii Pro leads the market of eye-tracking solutions used to gain insights into human behavior. Scientists and market researchers are using these products to obtain vital information across a wide range of fields, spanning from consumer behavior and advertising optimization to science studies in psychology and neurology.

Tobii Pro’s customers include 2,000 commercial enterprises and 1,500 academic institutions, including the world’s largest advertisers and market research companies, namely Procter & Gamble, Microsoft, Ipsos and GfK, and all of the world’s 50 top-rated universities.

Tobii Pro has presence in over 40 countries with its largest market in the U.S. followed by Japan, China and Germany.

“The trouble with market research is that people don’t think how they feel, they don’t say what they think and they don’t do what they say.”

David Ogilvy

Tobii Tech

Bringing eye tracking to consumers and high-volume markets

Tobii Tech offers eye-tracking components and platforms for original equipment manufacturers to integrate into their own products. The business is in an early commercial phase and Tobii Tech is investing heavily in technology and market development to reach volume markets such as computer games, regular computers, virtual reality and cars. An important aspect involves collaborating with game and software developers to create exciting new user experiences.

EyeX is the brand under which Tobii EyeX Controller is marketed and where you can learn about how eye tracking works in regular computers, PC games. Available games and features are showcased, and game developers can also get dev kits and support here.

“Touch screens have removed some of the need for clunky hardware extras long associated with personal computing. But the biggest technical challenge to wean computers off the age-old keyboard and mouse may rest on the two sockets in our heads.”

Wall Street Journal

Visit our business units' web sites