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Digital Marketing Specialist

Tobii Pro supplies eye tracking-based solutions for testing and analysis purposes. Tobii’s solutions are used to develop and enhance product design and interface by giants like Google, Microsoft, Unilever and Sony. Eye tracking is also used by researchers in a variety of academic disciplines. If you want to work with innovative, market-leading products, we may have just the job for you!

We are looking for a talented Digital Marketing Specialist to drive growth of awareness and engagement in our digital channels and improving the overall customer experience on the Tobii Pro website. We want you to be a part of spreading the Tobii word all around the world!

As Digital Marketing Specialist you will be part of our magnificent Global Marketing team based in Stockholm. You will work closely with different colleagues in the team as well as with colleagues from local marketing and sales teams to implement communication programs.

The role and responsibilities

Your main responsibility is to increase traffic to our website and to nurture prospects to provide marketing qualified leads to sales. In this role, you will analyze which content that drives traffic and provide strategic advice on communication campaigns to optimize conversion. You will be super user of EPI Server CMS and the marketing automation tool Pardot. As a super user you will both administrate and educate colleagues.

Your days will be filled with:

  • Setting performance measurements, monitoring, analyzing and suggesting actions for improvements.
  • Following up on website performance from a SEO and conversion aspect
  • Making online content improvements and digital enhancements
  • Analyzing and making recommendations for improved execution of campaigns and web site content for different offices
  • Assisting web content editors with creating web pages and ensuring SEO
  • Suggesting changes/updates to our website based on trends and best practices within digital marketing

All our jobs at Tobii are about innovation, passion and not the least - making things real.

We are looking for someone with

  • A broad background in marketing communications, digital/social landscape and online measurements.
  • A degree in digital marketing or communication
  • Has 3-5 years of proven experience in a digital marketing specialist role.
  • Has solid experience from EPI Server CMS editor, administration work and marketing automation tools like Pardot
  • Experienced in SEO optimization for global multi-language websites
  • Experience from marketing of online services (SaaS)
  • Experience from creating visual and text based marketing content.

If you have worked with different Salesforce and E-commerce solutions we would love that and if you have a good feeling about how to find new customers you could definitely be the one that we are looking for!

Tobii is a global company and people from all over the world are working at our offices so you need to be open minded as an individual along with excellent English skills since this is our corporate language.

To be successful in this role and at Tobii you need to be versatile and eager to participate. Here at Tobii we are all willing to learn from each other as well as sharing previous experiences and skills.

Please address your questions to Samuel Karlsson, and submit your resume through our website as soon as possible. Don't wait! At Tobii, we move quickly!

Tobii Life

Working at Tobii is like being in the heart of innovation. Here you get to work on cool creative projects, together with passionate colleagues from all around the world. Our technology brings a voice to people with speech impairments, it helps us understand human behavior and it is revolutionizing the way we interact with technology. Life is short so we choose to spend it building high tech products that matters!

If you want to build a company rather than just work for one. If you take pride in honest hard work and want to perform freely in an open environment where you can be yourself, you will feel right at home.

It’s all about passion, innovation and making things real.

Watch this video if you want to learn more about Tobii Pro.

Working at Tobii

At Tobii we love what we do - we work hard, play hard, and make every day exciting.

Learn more about what we do by viewing this short video Tobii in 3 minutes.