STOCKHOLM & LAS VEGAS— Dec. 29, 2014 — Tobii Tech, the global leader in eye tracking, will showcase how pioneering consumers will take eye-tracking technology out of the lab and into their daily lives in 2015. From the world’s first consumer eye tracker developed in partnership with premier gaming gear brand SteelSeries to the first steps in eye-tracking wearables, Tobii will give a first glimpse into what is waiting for consumers in the coming months. Visit Tobii during CES in Las Vegas at Tech West Sands Booth No.71837, Jan. 6-9.
“2015 will be the year that eye-tracking makes first entry into consumer markets and consumers have their first tangible experiences with real eye-tracking products in the wild — first with gaming, then with ergonomics and eventually general computer use,” said Oscar Werner, president of Tobii Tech. “We are well-poised to bring new products to market, not only as Tobii, but also with numerous world-class partners in these industries. We are thrilled about moving from prototypes to real products, games and apps.”
Attendees will be among the first to try the following products, exclusively at the Tobii booth:
“When Tobii says ‘2015 is the year for consumer eye tracking,’ we couldn’t agree more,” said Ehtisham Rabbani, SteelSeries CEO. “From the overwhelming demand for the Sentry, to the comments from top streamers, journalists and gaming pros about eye tracking’s impact on future consumer devices, it is obvious that both SteelSeries and Tobii are more than ready to deliver in 2015.”
Tobii Arcade: Eye-tracking content also becomes a reality
Eye-tracking hardware is only half the story. Since CES 2014, developers from all over the world have joined Tobii in realizing great content for upcoming consumer eye trackers. Launching at CES Unveiled, Tobii Arcade will be the world’s first showcase of eye-tracking apps built with eye tracking in mind as a primary input.
With the following applications for demo at CES, attendees will also have the opportunity to explore various ways eye tracking will humanize user interfaces:
“This is only a small portion of the games and apps that will soon be made available on Tobii Arcade. 2015 will also witness strong growth in eye-tracking content from the Tobii developer community, both from indie developers and globally recognized studios,” said Werner. “We will promote successful apps heavily, so we encourage developers to innovate and start creating — now — eye-tracking content that will soon impact consumers’ everyday lives.”
Members of the media can be some of the first to demo these products at Booth No. 1 during Unveiled, the official media event of CES, Jan. 4 from 4-7 p.m.
Stephan Floyd, Marketing Manager (for Tobii Tech), Stephan.Floyd[@]tobii.com, 781-223-2005
About Tobii Tech
A division of Tobii, the global leader in eye-tracking, Tobii Tech focuses on taking Tobii’s leading eye-tracking technology to new high-volume markets including computers, gaming devices, vehicles and medical devices. The division’s customers integrate Tobii’s eye-tracking technology into various devices and applications and take this to market under their brand and channel. The division is in a strong investment phase to evolve its leading technology to meet the needs of larger-volume markets in terms of cost, power consumption, form factor and performance. www.tobii.com