STOCKHOLM AND WASHINGTON — Dec. 11, 2014 — The Analysis Division of Tobii Technology, the global leader in eye-tracking research solutions, announced today that it has started shipping Tobii Glasses 2 to customers around the world who had preordered the product earlier this year. The company’s newest wearable eye tracker is being distributed to Tobii customers, which include many of the world’s leading behavioral, usability and market research labs within top universities, private research institutions, technology companies, industrial companies and major consumer packaged goods corporations.
Tobii Glasses 2 shows exactly what a person is looking at in real time, while moving around freely in any real-world environment. This helps broaden insights into human behavior with eye tracking in a wider range of research than before, including in-store shopper marketing, mobile testing, sports performance, knowledge transfer and social interaction studies. Because the Glasses 2 are so easy to use, they provide an eye-tracking solution of value even for those who may be using eye-tracking tools for the first time.
“We use the glasses in an undergraduate lab, so the simple setup and ease of use are very important,” said Dennis Young, specialist-teacher at Michigan State University, School of Packaging. “We are thrilled to have the opportunity to give our students exposure to this innovative technology. Due to the rapid evolution of eye tracking and its integration into market research and usability, we feel that by using the latest tools now, it will bolster our students’ knowledge and competitive skill set as they embark on careers within the packaging industry.”
“We’re excited to be delivering Glasses 2 to the research community,” said Tom Englund, president of Tobii Technology Analysis Solutions. “We’ve received an incredible response and interest in this product from customers, but also from research teams in domains where eye tracking is just now being adopted. The trend toward wearable tech has had a clear impact on researchers, and there is a strong demand to incorporate wearable eye tracking in existing and new research methodologies. We’ll more than double the number of shipped wearable eye tracking units this year compared with last year.
“Wearable eye tracking has been instrumental in the success of our services business. Since the Tobii Insight division was established in 2011, our glasses have been used to generate new insights and discoveries in hundreds of research projects globally — from in-store shopper studies to car clinics and product interaction studies. Now with the Glasses 2, we’re able to support brands and research organizations even better, by collecting implicit data from real users in natural real-world surroundings, and studies can be designed and conducted with even greater flexibility and ease,” said Ali Farokhian, global business manager, Tobii Services.
For more information about Tobii Glasses 2, go to www.tobiiglasses.com.
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