Usability testing |
Ciao Commerce Division Microsoft |
Catalyst Group |
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| According to a recent study, Europe’s leading shopping and consumer website and Bing’s exclusive shopping service, increased the number of Windows Live ID registrations by 253% through remodeling its existing login process. |
The page containing a list of friends or connections that you either know or want to get to know is a crucial step in the usage of social networking sites. Catalyst Group conducted an eye tracking study to compare the usability of the layout of two popular ‘friends lists’. |
| Download the full story as pdf |
Download the full story as pdf |
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Spotify |
SimpleUsability |
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| In a usability study conducted to secure efficient support for new member registration on Spotify’s website, eye tracking uncovered several barriers within the subscription and payment processes. Eye tracking also showed that many users had difficulties getting started with the application and pointed out easy-to-rectify reasons. |
In a usability study conducted to evaluate the effectiveness of a new campaign brochure and website for recruiting graduates to HSBC, a HD widescreen Tobii T60 XL Eye Tracker enabled efficient mixed media testing that involved displaying large stimuli and studying small details. |
| Download the full story as pdf |
Download the full story as pdf |
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Online marketing |
MarketWatch |
Realeyes |
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| To acquire deeper knowledge about the banner format’s effects on user behavior and responses, MarketWatch set up a comparative eye tracking study of four different Telecom operator websites. |
To optimize banner ad design and placement for their clients, Realeyes used a Tobii Eye Tracker to come up with recommendations regarding messaging, graphical elements and banner placement. |
| Download the full story as pdf |
Download the full story as pdf |
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User centric |
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Immediately following Microsoft’s May 28 launch of its new search engine, Bing, User Centric conducted an independent, non-sponsored eye tracking study to offer a glimpse into the battle between Bing and the powerful incumbent, Google. |
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Retail & Shopping |
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JMR |
Packaging Arena |
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| A product needs to stand out from competitors to be noticed among the visual clutter on a store shelf. JMR was in need of a powerful tool to objectively evaluate package design and shelf layout. |
To find out which package design best communicated exclusive coffee in the consumers´ eyes, Packagin Arena used a Tobii Eye Tracker as a complement to conventional methods. |
| Download the full story as pdf |
Download the full story as pdf |
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| Stratégir |
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| Changing a package is a major decision for a brand owner as any modifications can dramatically influence the sales figures. This case shows how conclusions drawn from an eye tracking package design study resulted in a sales growth of 15%. |
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Brand & Communication |
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| Rogil |
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| Companies invest a lot in advertisement, they want their ads to be inspiring and effective. Traditional research provides no behavioural insight into the impact of an ad. |
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Sponsoring & Product placement |
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| Havas Media and Havas Sports |
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| Up until 2007 the only way to measure branding in sprots was by brand exposure tracking studies. But visibility does not mean that a brand is actually seen. |
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