eyeQ Newsletter

eyeQ is an executive summary of noteworthy articles pertaining to eye tracking in market research and usability and is distributed every month to industry leaders on a complimentary basis. Our editorial staff monitors nearly 12,000 newspapers, business publications, Web sites, national and international wire services, and other periodicals and summarizes significant articles into an easy-to-read summary.

Headlines January issue 

Tobii Tips & Tricks

How do I backup my Tobii Studio projects?

Market Research

"At CBS Television City, Tube-Watching Is a Science"
"Eye Valentines Day Campaign"
"TV Ads Most Engaging: TVB study"
"Neuromarketing Applied Online Even as Science Still Develops"
"Pharmaceutical Package Design: A 'Sea of Sameness'?"
"UK—Country of Origin Labeling"
"Creating the Best Designer Package"

Usability

"Top Tips on Creating Deeply Engaging Ad Experiences"
"Eye Tracking Study Compares Tag Cloud Layouts"
"A Marketer's Guide to Overcoming Banner Blindness"
"Legal Sites Plan Revamps as Rivals Undercut Price"
"Colour Appeal in Website Design Within and Across Cultures: A Multi-Method Evaluation" 

Read more

Sign up to recieve the eyeQ Newsletter