Partner Products
Tobii works together with select partners to integrate and extend the functionality of Tobii products. Below are a few partner offerings that have been developed or modified to work with Tobii eye tracking.
Tobii eye tracking systems can be purchased as part of a complete solution from some of these partners. Other partners offer add on services to Tobii products.
Facial Coding
Tobii customers have an option to add Facial Coding to their eye tracking data by notyfying Sensory Logic. Facial Coding records the degree of emotional response generated by
the stimulis, based on the Seven
Core Emotions: surprise, fear, anger, sadness, disgust, contempt, or happiness. This tool gauges the degree of consideration and persuasion.
Pairing eye tracking with facial coding provides a one-two punch research approach based on people's actual behavior. Combining eye tracking with facial coding, emotional responses can be linked to specific details.
Read more about Facial Coding.
For more information about Facial Coding and Sensory Logic, please visit www.sensorylogic.com
Data Collection Services
Realeyes Data Services Ltd collects and analyses eye tracking data on large samples of client’s target audience. Reports provided by Realeyes show how people interact with digital media and are used to optimize design and content allocation on web pages and emails.
Realeyes specializes in quantitative eye tracking analysis. Large samples of data are collected cost-efficiently and delivered fast. Realeyes reports present key information in an easy way to allow busy managers and designers to quickly grasp the main insights of each study.
Realeyes has worked with both large consumer sites and professional niche webs. First Realeyes clients were Barclays, Pricerunner and Sony.
For example reports and more information about Realeyes, please visit www.realeyes.it.
Realeyes Data Services Ltd.
info@realeyes.it
19 Fitzroy Square
London W1T 6EQ
Emotion Tool
iMotions has revolutionized the advertising pre-testing methods by developing Emotion Tool™. Emotion Tool™ is the world’s first objective, non-intrusive, efficient, reliable software to measure human emotional response and visual attention of stimuli such as print ads, direct marketing material and brochures. Emotion Tool™ 1.5 is currently marketed to the Advertising & Marketing Research industry worldwide. Read more about Emotion Tool™.
iMotions is the global leader within Emotion Technology®, headquartered in Copenhagen, Denmark. The company currently employs 50 people with Technology Development in Denmark, Software Development in India, and Sales Organizations in Denmark and the US (Chicago and Boston).
For more information about Emotion Tool™ and the company, please visit www.imotionsglobal.com.
Eyetools
For more information about Eyetools, visit www.eyetools.com .
E-Prime
E-Prime is the world's leading software for designing and running psychology experiments.
Among other things, E-Prime features programmable experiments, precise stimulus timing and integration with various data sources such as response boxes and EEG devices.
A particular "Tobii extensions for E-Prime" add-on enables E-Prime to directly control the Tobii eye trackers. Eye tracking experiments can be designed inside E-Prime using drag and drop elements. This package is complete with sample paradigms and documentation. E-Prime and Tobii extensions for E-Prime can be purchased through Tobii.
For more information about E-Prime, visit www.pstnet.com .
Noldus Observer
Noldus Observer is one of the leading software products for behavioral research. It features recording and synchronization of multiple video streams, behavioral logging and more. The Tobii ClearView software has particular export functions, which allow gaze data, video data, AOI data and event information to be exported to Noldus Observer, where this can be synchronized with other data sources and analyzed in several different ways. For more information about Noldus Observer, visit www.noldus.com .
Mangold Interact
Interact by Mangold is another leading software for behavioral research. It features recording and synchronization of multiple video streams, behavioral logging and more. The Tobii ClearView software has particular export functions, which allow gaze, video and AOI data as well as event information to be exported to Interact, where this can synchronized with other data sources and analyzed in several different ways. For more information about Interact, visit www.mangold.de .