LAB SOLUTIONS

Easy-to-use and fully automatic technology from Tobii allows you to perform large eye tracking studies in the most time and cost effective manner. Hardware and software designed to meet the requirements of shelf tests enable you to collect, quantify, analyze and visualize eye gaze data.

Shelf test using a Tobii X120 Eye Tracker.

A typical shelf test set-up uses the Tobii X120 Eye Tracker. Respondents are exposed to a variety of packaged goods in a virtual shelf environment, displayed at a life size projection screen or TFT display.  The eye tracker measures the respondents’ eye movements over the digital object.

For testing small shelves or separate packages a Tobii T60 or T120 Eye Tracker can be used. The stimulus is then shown on a 17” TFT screen with an integrated eye tracker. 

Package design test using a Tobii T60 Eye Tracker.

In both cases respondents can move freely, do not have to wear anything attached to their heads and there are no visible cameras or disturbing technical objects. 

Rental- and pay-per-use options allow you to add eye tracking to your services without large investments in technology or training.

Tobii T60 & T120 Eye Tracker
Tobii X120 Eye Tracker
Tobii Studio Analysis Software
Rental-and pay-per-use options