Example research

What questions can eye tracking answer?

Get additional insights into how users perceive and interact with user interfaces, answering questions such as:

• What attracts attention?
• How easy is to locate a button, link or specific content?
  Click for example.
• After a user has seen a link, how long does it take to make a mouse click?
• What is looked at but not clicked at?
• Has users read information before clicking?
• How well do symbols describe what the user is looking for?
  Click for example.
  Where should important content be placed?
  What distracts web site visitors?
• Do users understand the architecture of the site or software?
• Does the design contain elements of specific importance to users?
• What confuses users?
• How do users read menus?
• What search strategies are used, and how does the search pattern look like?
• How does the decision making process look like during problem solving?
   Click for example.
   

Combine eye tracking with other research methods

Tobii eye tracking can easily be integrated into your existing services. Use eye tracking successfully in combination with think aloud, observations, interviews and other research methods.

One method commonly used together with eye tracking is retrospective think-aloud. When a task is completed a video sequence is shown to the user with an overlay of their eye movements, supporting the user in verbalizing his or her experiences and thoughts retrospectively. In this way users can interact with an interface without being distracted by the cognitive load they experience during traditional think-aloud tests.

Users can focus more on the task at hand, which provide a more valid test situation. Significantly higher task-completion rates have been observed than when using the conventional think-aloud method.