Usability testing
Eye tracking has become a key method for the usability testing of websites, software, computer games, and interactive TV. It is also useful for studying user interaction with mobile devices and physical products. In the UK, which is considered to be one of the most competitive usability markets, twelve out of the thirteen largest usability companies use Tobii Eye Trackers as a usability tool.
Find significantly more usability problems
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| Participant is describing recalled thoughts during a Retrospective Think Aloud interview. |
It has been shown in a number of studies, that replaying the participant’s gaze during an interview that takes place after the task, will in fact lead to the uncovering of significantly more usability problems than using other known usability methods. What has also been discovered is that when using this method, a significantly higher task-completion rate is achieved than when applying the conventional think-aloud methodology. This supports the notion that standard think aloud methodology inflicts upon the user’s behavior, hence giving biased results. Read more about the gaze replay cued RTA (Retrospective Think Aloud) interviewing methodology.
Describe typical user behavior and usability problems
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| Gaze plots showing the gaze navigation patterns of of two participants. |
Tobii Eye Tracking solutions provide you with indisputable, objective and convincing data describing user behavior and usability problems. Through eye tracking data visualizations such as gaze plots, heat maps and gaze replays, findings can easily be presented in your report. Additionally, Eye Tracking data often provides a hint about how to solve usability problems.
Example Research
Immerse in the user experience
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| Stakeholders in a viewing room, observing one of the participant’s gaze and interactions during an eye tracking usability test. |
Tobii Eye Tracking solutions allow for real-time observation of the participants’ eye gaze and user interactions. Invite stakeholders, such as your customer, your design team or web manager, to observe the test. Looking at the user’s gaze in real-time will captivate them and immerse them in the user’s experience.
Tobii is a recurring exhibitor at conferences organized by UPA, The Usability Professionals' Association.