Automotive

A breakthrough within automotive safety!

Today it is common knowledge that a dominant part of all severe accidents have their source in driver drowsiness or distraction. Eye tracking technology can be a solution to this problem. The eyes of a person tell if distraction or fatigue is at hand. A feedback system can then alert the driver and help avoiding accidents.

Eye tracking also makes it possible to detect the position of the driver, and gives the means to personal adjustments of the driver environment, such as individually tuned airbag deployment, rear mirror adjustment, seat to pedals, steering wheel adjustment and so on.

With introduction of “black box” data storage including eye and face tracking it is possible to analyze the driver’s actions before and during collisions. Ability to replay the scene of an accident is vital in understanding how to improve traffic situations and develop road safety.

Cleaner and simpler cockpit, fewer buttons and instruments

Wouldn’t you want to be able to call up information such as speedometer or music selection to a head up display just using your eyes? This way you would not loose sight of the road in front of you while still being able to keep an eye on vital instruments. No more high dashboards would be needed, obstructing the view just in front of your car.

Tutorial for drivers’ safety awareness

We all think we are perfect drivers, but let’s face it: Didn’t I miss looking in the left mirror when switching lanes last time? Wasn’t it a while since I looked in the rear mirror? With eye tracking the car can keep track of this and if it happens to often it can start giving you hints for the safety of you and other fellow road users.

In order to achieve the above different demands from the automotive OEM industry our highly competent development teams produce different levels of technical solutions. They range from simple eye presence and rough gaze tracking to more sophisticated systems with gaze tracking resolution of 0,5 degrees accuracy, maintaining a large head movement box and coping with all lighting conditions present in an automotive environment.

Can you see the point of using eye tracking within the automotive environment?

We can work as your partner to support your particular needs and provide the necessary customizations.

Contact Tobii and let us tell you more.