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Case studies

Tobii’s eye tracking solutions help researchers investigating, understanding and explaining human behavior within a broad spectrum of research fields. Read what our customers have to say about us in these case studies.

Have you read the latest Tobii case study? 

The Anxiety Research and Treatment Clinic at the University of Miami 
People with social anxiety are more attentive to negative facial expressions than people without social anxiety. This was confirmed in an eye tracking study, which also revealed that training people to focus on positive stimuli can lead to a reduction in this bias.

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Cognitive Psychology

Primate Institute, Kyoto University The Anxiety Research and Treatment Clinic at the University of Miami 
      
Eye tracking is used as a method in comparative cognitive science to understand the mind of animals other than human beings, in this case  chimpanzees.   People with social anxiety are more attentive to negative facial expressions than people without social anxiety. This was confirmed in an eye tracking study, which also revealed that training people to focus on positive stimuli can lead to a reduction in this bias.
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Developmental Psychology

Uppsala University Babylab Rochester Babylab
                
Eye tracking is used in developmental psychology to explain infants´growth and transformation in cognitive, social and emotional abilities. Word learning is fundamental to language acquisition, but the succesful mapping of a spoken word onto an object in the world is not always transparent.
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Media & marketing research

The Baden-Wuerttemberg Cooperative State University Institute for Advertising and Marketing Research, WU Wien
The study on ad design showed a high correlation between time to first fixation on the brand name and recall. Well designed ads performed up to 100 percent better.

This eye tracking study reveals increased advertising efficiency through early brand presentation in TV commercials with moderate and low complexity.

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Ophthalmology

The School of Optometry & Vision Sciences, Cardiff University
 
The Tobii T60 XL provides a non-invasive technique to study eye movements and eye movement deficits in vision research. The wide, high-resolution screen provides an enhanced opportunity to present naturalistic as well as eccentric stimuli and longer pursuit trajectories.

 

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