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Case studies

Tobii’s eye tracking solutions help researchers investigating, understanding and explaining human behavior within a broad spectrum of research fields. Read what our customers have to say about us in these case studies.

Have you read the latest Tobii case study? 

The School of Optometry & Vision Sciences, Cardiff University
The Tobii T60 XL provides a non-invasive technique to study eye movements and eye movement deficits in vision research. The wide, high-resolution screen provides an enhanced opportunity to present naturalistic as well as eccentric stimuli and longer pursuit trajectories.

Read the full case here



Cognitive Psychology

Rochester Babylab  

Primate Institute, Kyoto University

   
Word learning is fundamental to language acquisition, but the succesful mapping of a spoken word onto an object in the world is not always transparent. Eye tracking is used as a method in comparative cognitive science to understand the mind of animals other than human beings, in this case  chimpanzees.  
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Developmental Psychology

Uppsala University Babylab
                
Eye tracking is used in developmental psychology to explain infants´growth and transformation in cognitive, social and emotional abilities.
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Media & marketing research

The Baden-Wuerttemberg Cooperative State University Institute for Advertising and Marketing Research, WU Wien
The study on ad design showed a high correlation between time to first fixation on the brand name and recall. Well designed ads performed up to 100 percent better.

This eye tracking study reveals increased advertising efficiency through early brand presentation in TV commercials with moderate and low complexity.

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Ophthalmology
The School of Optometry & Vision Sciences, Cardiff University
 
The Tobii T60 XL provides a non-invasive technique to study eye movements and eye movement deficits in vision research. The wide, high-resolution screen provides an enhanced opportunity to present naturalistic as well as eccentric stimuli and longer pursuit trajectories.

 

Download the full story as pdf







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