Media coverage

Jul 1, Internet Retailer

Tobii Glasses: A new way to test mobile sites

Consumers don Tobii eyeglasses to have their eye movements tracked as they shop

Jun 24, Dvice

These glasses track where you're looking, for better or worse

These Tobii Glasses could shield your eyes from the sun or clear up your astigmatism, sure. But that would make them just a boring old pair of glasses. The feature that makes them stand out? The ability to track exactly where you're looking at all times. Wandering eyes begone!

Jun 23, Ny Teknik

Tobiis glasögon spanar in ditt beteende

De ser ut som ett vanligt par glasögon – nästan. Men Tobiis nya brillor innehåller tre kameror som noggrant håller koll på ditt beteende.

Jun 23, Engadget

Tobii Glasses enable fully valid research from a bodaciously styled pair of shades

If you're looking to get in touch with some styling cues you left behind in the '80s, or perhaps just perform a study on effective product packaging, Tobii Technology would like you to get a load of these.

Mar 25, Wired

Eye-Tracking Tablets and the Promise of Text 2.0

A team of scientists at the German Research Center for Artificial Intelligence (DFKI in German) leash eye-tracking technology from Tobii Technology to HTML, CSS and JavaScript code, creating what they call “Text 2.0”, interactive reading.

Mar 10, RAI (Italian)

Tobii in Italian news channel

Eye control and eye tracking featured in reportage from CeBIT 2010 by Italian RAI.

Mar 6, n24 (German television)

Tobii in German news channel

Marcus Tychsen mit den Messeneuheiten - Tobii in a news broadcast from CeBIT 2010 from the German channel n24.

Jan 2, Realtid.se

Lyft för innovativa svenska it-entreprenörer

Sju svenska it-företag har kvalat in till finalen i ansedda amerikanska it-tidningen Red Herrings globala tävling Top 100 private companies. Tobii är ett av dem.