Studio Analysis Software

Heat map visualization based on data aggregated from 50 participants.

Get the most out of eye tracking with intuitive test procedures and powerful analysis tools. Calculate standard eye tracking metrics or export data. Visualize findings in ways that make them more understandable and convincing. Gaining insight into human behavior, consumer responses and physiology has never been more successful.

Tobii Studio is ideal for evaluating interactive media such as websites, software, e-mail campaigns, computer games, interactive TV, as well as print and online advertising, TV commercials, shopping shelves and physical products. Scientific research use includes psychological response studies, infant research, reading studies, and studies of autism, ADHD and vision deficiencies.

Tobii Studio supports project based work, handles multiple tests per project and enables effective administration of large numbers of test participants. Extensive data is effortlessly taken to a high level of in-depth qualitative and quantitative analysis. Intuitive workflow allows practitioners, researchers, and students to work with the system without extensive training or participation of experts.

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Feature highlights

	Flexible test design Create tests with instructions, custom stimuli, and independent variables.
	Record eye movements and participant interaction Record eye movements and other data, including stimuli, desktop activity, user video, audio, independent variables, and events - all synchronized into one file.
	Observe and log important events Observe eye movements and participant interaction live during a test, log important events when they occur for analysis, search and video compilation.
	Replay test sessions Gain insight into participant gaze behavior and interaction after a test, log important events for analysis, search and video compilation.
	Analyze statistics Calculate standard eye tracking metrics or export statistics and raw data to Excel, Matlab and SPSS.
	Visualize results Quickly and automatically create compelling visualizations such as Heat maps and Gaze plots and summarize important events into highlight videos.
	Dedicated web tools Automatically record videos of web sessions, scrolling and pages transitions and group similar web pages.
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