AOI definition tool Areas of interests (AOIs) can be marked on any stimulus. Tobii Studio will keep track of your AOIs and synchronize them with gaze data. Using AOIs is a great way to quantify gaze data. By relating eye gaze to certain objects on the screen you can obtain meaningful statistics from single or multiple recordings. Cluster tool Clusters displaying actual gaze spots may also easily be transformed into AOIs. Cluster visualizations show areas with a high concentration of fixations. Embedded statistics tools The Tobii Studio Statistics tool can be used to display gaze statistics and graphs such as time to first fixation, fixation counts and gaze time distribution. You can quickly and easily extract important statistics for quantitative analysis and comparison, without having to develop your own tools. Also mouse click statistics can be calculated. Export of statistics and raw data For unlimited flexibility and more depth of analysis, your findings can be exported to Excel, Matlab and SPSS.
Next step: Visualize results |
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| AOI tool defining different elements of interest at print ad. |
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| Cluster visualization based on data from 50 participants during a selected time interval. |
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| Participant % chart showing the percentage of users that has seen different ad elements during a selected time interval. | |