Dedicated web tools
Web analysis tools
You can easily gain insight into how participants view web pages. Tobii Studio; automatically records a video of the web session, as well as all information about events such as mouse clicks, scrolling and page transitions. During analysis you can define AOIs on each web page, automatically compensating for scrolling and page transitions.
With dedicated web tools that work in a real web environment you will perform profitable studies of web usability and advertising responses.
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| The web group tool allows you to easily group web pages according to your needs. |
Web page grouping
In many cases, a web page will look slightly different each time it is presented during a recording, for example if looping advertisements are displayed. Tobii Studio™ will register each view and present them in the Web Group Tool. Using the Web Group Tool you can group similar pages that all contain the object of interest and where the differences are not relevant for your study. Web pages saved as a group will be shown as one single stimulus in the list of included media.