Business Units & Fields of Use

Founded in 2001, Tobii has consistently expanded its offering and established a presence around the world. The Tobii Group today consists of three business units. Tobii Dynavox and Tobii Pro are both solid, market-leading businesses within their respective markets. Together they form a strong foundation for the Group’s business, organization and technology development. The third business unit, Tobii Tech, is investing in establishing Tobii’s eye-tracking technology within consumer electronics and other high volume markets.

Three distinct businesses

  • Tobii Dynavox – the world’s leading supplier of assistive technology for people with reduced ability to speak and communicate
  • Tobii Pro – the world’s leading provider of eye-tracking solutions for studying and understanding human behavior
  • Tobii Tech – leading eye-tracking technology for integration into consumer electronics and other volume products

Tobii Dynavox

Power to be you

Tobii Dynavox’s assistive technology solutions help people with a reduced ability to speak and communicate to communicate and use computers effectively. The products include both specially designed communication devices that use either eye control or touch, and a range of software. Several products are registered as medical devices and are often financed through public or private funding systems. Thousands of people rely on Tobii Dynavox’s innovations each day.

In a modern society you think a voice is a pretty fundamental human right. Still, only one out of ten with a speech impairment has access to the communication aid needed to be able to speak.

Tobii Pro

Creating insights into human behavior

Tobii Pro develops and sells eye-tracking hardware and analysis software that help researchers and scientists around the world to study human behavior. The business unit also has a growing service organization that performs market research for customers on a global basis.

Tobii Pro’s customer base currently includes more than 3,000 companies and 2,000 academic institutions, including numerous large corporations such as Procter & Gamble and Microsoft, leading market research companies such as Ipsos and GFK, and all of the world’s 50 top-rated universities.

“The trouble with market research is that people don’t think how they feel, they don’t say what they think and they don’t do what they say.”

David Ogilvy

Tobii Tech

Bringing eye tracking to consumers and high-volume markets

Tobii Tech is focused on technology and market development aimed at integrating eye tracking into consumer electronics and other volume products. Primary focus areas include gaming computers, mainstream computers, virtual reality and smartphones.

The business unit is still at an early stage commercially.

Tobii Gaming is the site for gamers, developers and tech pioneers to explore humanized and immersive interactions. Here you can find and purchase Tobii Eye tracking controllers for consumer usage as well as information on all available games, explore eye tracking immersion in games, and get support for developers looking to develop games with eye tracking.

“Touch screens have removed some of the need for clunky hardware extras long associated with personal computing. But the biggest technical challenge to wean computers off the age-old keyboard and mouse may rest on the two sockets in our heads.”

Wall Street Journal

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