Business Units & Fields of Use

Founded in 2001, Tobii has consistently expanded its offering and established a presence around the world. 

Tobii’s three business units, Tobii Dynavox, Tobii Pro and Tobii Tech, are market leaders in their respective fields. Tobii Dynavox focuses on assistive technology to help individuals with disabilities and special needs to communicate. Tobii Pro provides specialized eyetracking solutions that add deep insights and unique objectivity to a multitude of areas in human behavior research. Together they form a strong foundation for the Group’s operations, organization and development.

Three distinct businesses

  • Tobii Dynavox – the world's leading supplier of assistive technology for communication
  • Tobii Pro – the world’s leading supplier of eye-tracking solutions for
    understanding human behavior
  • Tobii Tech – the world's leading supplier of eye-tracking technology for integration into consumer electronics and other volume products

Tobii Dynavox

Power to be you

Tobii Dynavox’s assistive technology solutions empower people with disabilities to communicate and live more independent lives. The products include specially designed eye tracking and touch based communication devices and software. The portfolio spans from communication apps to medical graded devices and are often financed through public or private funding systems. Thousands of people rely on Tobii Dynavox’s innovations each day.

"In a modern society you think a voice is a pretty fundamental human right. Still, only one out of ten with a speech impairment has access to the communication aid needed to be able to speak."

Tobii Pro

Providing actionable insights into human behavior

Tobii Pro develops eye-tracking solutions that are being used by researchers and businesses around the world to better understand human behavior. The business unit also has a growing consultancy organization that performs marketing research and helps companies improve quality and efficiency on the production line.

Tobii Pro’s customer base currently includes more than 3,500 companies and 2,500 academic institutions, including numerous large corporations such as Procter & Gamble, Microsoft, Denso, leading market research companies such as Ipsos and GFK, and all of the world’s 50 top-rated universities.

“The trouble with market research is that people don’t think how they feel, they don’t say what they think and they don’t do what they say.”

David Ogilvy

Tobii Tech

Bringing eye tracking and user facing sensor solutions to consumers and volume markets

Tobii Tech is focused on technology and market development aimed at integrating eye tracking and user facing sensors and software into consumer electronics and other volume products. Primary focus areas include personal computing, XR, and innovative use cases in market areas such as healthcare. The business unit is still at an early stage commercially.

Developers and tech pioneers looking to explore products, hardware platforms, and software offerings should visit for an overview. Here you can find more information about the advanced laptops and XR devices that have integrated Tobii technology.   

You can also visit and for more information about our offerings in the XR market space and to learn more about Tobii’s user sensing solutions. If you are interested in Tobii’s offerings for automotive, you can visit and for gaming, check out Finally, for content and updates related to all of Tobii’s market segments, you can read the latest developments at

“Touch screens have removed some of the need for clunky hardware extras long associated with personal computing. But the biggest technical challenge to wean computers off the age-old keyboard and mouse may rest on the two sockets in our heads.”

Wall Street Journal

Eye tracking in healthcare

Eye tracking and gaming

Eye tracking throughout the vehicle lifecycle

Visit our business units' web sites