The History of Tobii

Since opening its doors in 2001, Tobii has gone from a small Swedish ‘garage’ startup to the world leader in eye tracking. Today, listed on Nasdaq Stockholm and employing some 800 great Tobiians, we have come a long way, but not half as far as we will go

Follow the evolution year by year


  • Tobii is founded in August 2001 by the three entrepreneurs - John Elvesjö, Mårten Skogö and Henrik Eskilsson upon recognizing the potential of eye tracking.


  • The Tobii ET17 is launched as the world’s first plug-and-play eye tracker. A radical innovation in eye tracking, it rapidly becomes a reliable tool among researchers to gain human behavior insights. This marks the birth of Tobii Pro.


  • MyTobii D10, the first product for assisted communication with eye tracking, is launched, and Tobii enters the market for assistive technology. This lays the foundation for Tobii Dynavox.
  • Tobii opens an office in the USA.


  • MyTobii P10, the world’s first computer with built-in eye tracking, is released for the assistive technology market.


  • Tobii acquires Viking Software AS, strengthening its position with industry-leading communication software for the assistive technology market.
  • The Tobii T/X-series, a comprehensive suite of eye tracking hardware for research, is launched together with the analytics software Tobii Studio.
  • Tobii opens an office in Germany.


  • Tobii acquires Assistive Technology Inc., which strengthens its position in the North American assistive technology market.
  • Tobii opens offices in Japan and China.


  • Tobii C-series, a comprehensive suite of communication devices with eye tracking, touch and other input modalities, is launched.
  • Tobii IS-1, the first embedded integration system for eye tracking, is launched.


  • Tobii Glasses, the first generation of Tobii's eye-tracking glasses enables behavioral studies in real-world environments.


  • Tobii I-series, a new family of eye-controlled communication devices, is launched.


  • Tobii EyeX is launched as a development kit for software developers of games and other apps. It marks an important step for Tobii Tech.
  • Glasses 2 - Tobii’s second generation eye-tracking glasses is launched.
  • Tobii IS3 platform is launched. It’s recognized as Tobii’s most reliable eye-tracking system and is used in products from Tobii Dynavox, Tobii Tech and SteelSeries.
  • Tobii acquires DynaVox Systems LLC, which significantly strengthens Tobii’s presence in the North American assistive technology market and adds touchscreen-based communication devices and market-leading special-education software to its product portfolio.


  • Tobii takes the first step into the consumer market when SteelSeries, a leading provider of computer gaming peripherals and accessories, starts to sell the SteelSeries Sentry, an eye tracker from Tobii aimed at enthusiast gamers.
  • Ubisoft and Avalanche Studios are among the first large game studios to integrate Tobii eye tracking into major game titles such as Assassin’s Creed Rogue PC and theHunter. 
  • Tobii's share is listed on Nasdaq Stockholm Stock Exchange.


  • The world’s first gaming notebooks with eye tracking built-in are launched by MSI, Acer and Dell Alienware.
  • Tobii’s first smartphone customer Huawei launches Honor Magic with eye tracking features.
  • A number of major game titles are added, such as Assassin’s Creed Syndicate, Tom Clancy’s the Division, Watch Dogs 2 and Steep.


  • Tobii Dynavox makes a major refresh of its product portfolio, adding Indi – the world’s first speech tablet, the new touch-based speech generating device I-110, the eye control products EyeMobile Plus and PC Eye Plus, along with the Snap communication software.
  • Tobii adds Virtual Reality as focus area and announces dev kits for consumer device integration purposes as well as human behavior applications.