The History of Tobii

Since opening its doors in 2001, Tobii has gone from a small Swedish ‘garage’ startup to the world leader in eye tracking. Today, listed on Nasdaq Stockholm and employing some 1,000 great Tobiians, we have come a long way, but not half as far as we intend to go...

Tobii – from start-up to global market leader

The story of Tobii started in 2001 when three Swedish entrepreneurs - John Elvesjö, Mårten Skogö, and Henrik Eskilsson – realized the potential of eye tracking.

“We could gain better insight into human behavior! And help people to communicate! We could even change how people interact with computers by making the devices more intelligent and responsive!”  

With an ambition to transform industries and lives through technology adapted to natural human behavior, they founded Tobii.

The first innovation was launched about a year later. It was the world’s first plug-and-play eye tracker and rapidly became a sought-after tool within the research community thanks to its ability to provide unique insights into human behavior. The product marked the foundation of the business unit Tobii Pro.

The next significant step came in 2005 when Tobii released the world’s first eye-controlled computer. This product enabled people with severe disabilities to communicate by using their eyes to type on the screen. By entering the assistive technology market, we also laid the foundation for the second business unit, Tobii Dynavox.

After just a few years in business, Tobii was considered a game-changer. During the years that followed, we continued to bring innovative products to the market helping more and more customers and users with research and communication. We expanded into new markets and opened offices in the U.S., Japan, China, Germany, the United Kingdom, Norway, Taipei and South Korea.

The emergence of the third business unit, Tobii Tech, came in 2014 as we launched the first eye-tracking platform for integration into consumer devices such as notebooks and monitors. Along with pioneering OEM customers and a growing ecosystem of game developers, we enticed gamers with a whole new dimension to gaming.

Today, we have come a long way since the garage start-up of 2001. We are the market leaders in the segments served by our three strong business units. We have grown from three entrepreneurs to about 1,000 talented Tobiians working together to turn ideas into reality. And since 2015, Tobii is listed on the Nasdaq Stockholm Stock Exchange.

Still, our ambition is exactly the same as when we started – to transform industries and lives with the help of humanized technology. We have come a long way, but not half as far as we intend to go.

To hear what Tobii will bring to the world, tomorrow and in the future, follow us online!