From the moment I joined Tobii, the disruptive power of eye tracking became immediately obvious to me. What I was holding in my hands was a catalyst for innovation, a tool to dig deeper into the understanding of human behavior. In that moment, the strength of our core technology to revolutionize the way people interact with devices and push the boundaries of science was undeniable.
One of eye tracking’s clearest proof points came in the form of assistive technology. By enabling the shift from rudimentary manual methods of communication to eye-controlled digital experiences, our technology has empowered thousands of people with disabilities to live independent lives. Over the years, Tobii’s entrepreneurial spirit and deliberate investment course have broadened our portfolio far beyond eye tracking. Today, our solutions encompass an extensive range of sensor technologies and competencies in human-computer interaction, machine vision, and AI. We call it attention computing — an essentially limitless technology that can be put to good use in just about every industry.
The wide-reaching application of our technology is evident not only in the diversity of our customers and partners but also in the spectrum of use cases and challenges they present us with. The automotive industry, for example, uses attention computing to raise traffic safety through driver monitoring systems.
Scientific researchers use attention computing to explore the brain and human vision in their search for the telltale markers of diseases and conditions that affect millions of people. Attention computing deepens gaming immersion, provides manufacturers with a way to raise device performance, and enhances training through its ability to emulate sought-after expertise.
We are committed to being a force for good. It is our mission to improve the world with technology that understands human attention and intent. With this mindset as our guiding principle, we will continue to invest and leverage the opportunity presented by the always-on society. Yet, in this world of pervasive and unobtrusive sensor technologies, the tech industry has an obligation to uphold user integrity beyond compliance and regulatory requirements. Tobii’s groundbreaking data transparency policy is a testament to our dedication to this issue and to our desire to put the user in control of their data. Such responsible deployment of technology will lead to a sustainable and inclusive digital world where everyone has access to the services they need.
Tobii is the undisputed leader in eye tracking, and we have our sights set firmly on becoming the attention computing powerhouse that will improve the world with technology that understands human attention and intent.