Eye tracking is a sensor technology that makes it possible for a computer or other device to know where a person is looking. An eye tracker can detect the presence, attention and focus of the user. It allows for unique insights into human behavior and facilitates natural user interfaces in a broad range of devices. The ability to control a computer using the eyes is also vital for people who are unable to speak or use their hands.
Studying eye movements provides unique insights into what really catches our attention and what information we process, which is then used to understand what affects behavior, decision-making and emotions.
By using the eyes as a “pointer” on a screen, eye tracking facilitates interactions with computers and other devices when the user cannot or does not wish to use their hands as the input form.
By combining eye tracking with other input modalities, for example keyboard, touchpad and voice, Tobii is paving the way for creating new user experiences and innovating interfaces for regular consumer devices. These will be more intuitive, natural, engaging and efficient than conventional user interfaces.
Tobii has gradually developed a stellar technology that is number one today through relentless focus on research and development, and through building expertise in a range of specialist areas.
Our ambition is to make eye tracking a standard in computers, tablets, cars, and other everyday devices.
To develop a simple eye tracker that works in controlled environments is not very difficult. To make a system that works for everyone, always, is enormously challenging. But for eye tracking to become a widespread technology within its respective application areas, this is a basic requirement.
Innovation and patents are integral to the Tobii business model. Tobii's leading eye tracking technology is based on a number of innovations that make the system suited to natural human behavior and use in various environments.
Tobii’s patent portfolio includes both its core technology and various applications for its use. Key innovation areas are:
Specially designed computers with built-in eye tracking, such as I-Series+ by Tobii Dynavox, are used to help people communicate and express themselves.
Designed as a peripheral device, an eye tracker can be added to a regular computer screen for an easy and price-competitive way to introduce the technology in a range of usages.
Eye tracking can be built into glasses or other wearable devices, such as Tobii Pro Glasses 2—a product for studying behavior in real-world environments.