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Head of Digital Marketing and Ecommerce - Tobii Dynavox

Tobii Dynavox, part of the Tobii group, is the world leader in eye tracking and speech generating devices - products that help individuals with speech and motor impairments live a richer and more independent life. Headquartered in Stockholm Tobii covers a global market with offices in USA, Germany, Norway, Japan, South Korea, Taiwan and China.

We believe in a world where all technology works in harmony with natural human behavior. Do you want to help us realize this vision? 

We are looking for a Head of Digital Marketing and Ecommerce, who will together with the team build successful customer journeys for our key target groups across digital channels, from awareness through conversion to advocacy.  

The role and responsibilities

As our Head of Digital Marketing and Ecommerce, your main objective is to successfully convert strangers to Tobii Dynavox into customers and promotors. This is done by managing and developing the team, the processes and the digital infrastructure. You will be at the heart of driving successful customer journeys for both B2C and B2B segments globally.  

You will lead a global team of eight ambitious Tobiians with different competences within digital marketing, such as SEO, SEM, ecommerce, marketing automation and web development. Your team is part of the Tobii Dynavox global marketing organization and you will report to the vice president of marketing in Tobii Dynavox.

Your days will be filled with: 

  • Full team responsibility and individual development through one-on-ones, performance appraisals, salary reviews etc. 
  • Direct responsibility for setting our ecommerce targets (own and external shops/stores) and B2B targets (lead generation sign-ups). 
  • Drive the implementation of agile work methodologies.  

You will also support and coach the team in their daily work, which contains of  

  • Plan, execute and follow up of all inbound activities such as SEO, Display and keyword advertising.
  • Substantially grow our marketing automation capabilities using tools like Eloqua and SFDC. 
  • Build and maintain web sites globally.  
  • Develop and grow our ecommerce through own and 3rd party channels like Amazon. 
  • Develop and grow our app business through Itunes Store and Microsoft Store. 
  • Develop and grow CRM and loyalty programs. 

You will work in close collaboration with the whole marketing department, content owners, social media and community managers, as well as R&D, IT and Sales teams. The position is located in Stockholm and requires some international travelling (10-20 %). 

We are looking for someone who

To be successful in this role, and at Tobii, we believe you probably started your career working hands-on in digital marketing and have then progressed into a leadership role. More specifically, we think you have:

  • 3-7 years’ management experience within digital marketing 
  • 5+ years’ experience from digital marketing and ecommerce 
  • 5+ years’ experience from building and rolling web platforms internationally  
  • A university degree in Marketing, Business Development or equivalent 

We find it meriting if you have experience working with SEM, social advertising, lead generation and/or business analytics tools (e.g Google Analytics). If you have experience working with Agile Marketing it is also a great plus! 

To be successful in this role, and at Tobii, we think you are confident in the leadership role, but are not afraid to dig in where needed. You have strong analytical and problem solving skills. You are used to communicate and function on all levels – executive, peer group, technical and customers. We also expect you to be service-minded and have a process driven work approach. If you also like to work in a fast-paced environment we think you will thrive in the Tobii family! 

Please address your questions to Michaela McCarthy,, and submit your resume and cover letter through our website. We look forward to your application! 

Tobii Life

Working at Tobii is like being in the heart of innovation. Here you get to work on cool creative projects, together with passionate colleagues from all around the world. Our technology brings a voice to people with speech impairments, it helps us understand human behavior and it is revolutionizing the way we interact with technology. Life is short so we choose to spend it building high tech products that matters!

If you want to build a company rather than just work for one. If you take pride in honest hard work and want to perform freely in an open environment where you can be yourself, you will feel right at home.

It’s all about passion, innovation and making things real.

Watch this video if you want to learn more about us.

Working at Tobii

At Tobii we love what we do - we work hard, play hard, and make every day exciting.

Learn more about what we do by viewing this short video Tobii in 3 minutes.