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Digital Marketing Specialist - Growth

Tobii Tech focuses on integrating Tobii’s core eye tracking technologies and user experiences into VR/AR headsets, laptops, games, smartphones, cars, and many more platforms and products. We’ve built a vibrant ecosystem for PC gaming and we are now rapidly expanding into the VR and AR space. If you want to be one of the pioneers that take eye-based interactions to new, exciting mass markets, we may have just the job for you!

Do you live and breathe gaming? We are looking for a Digital Marketing Specialist to hack your way into the heart of gamers!

Your mission is to help define and develop the Tobii Tech undertakings to secure the commercial success of eye tracking in the market of computer gaming. Sounds like a job for you? Continue reading!

The role and responsibilities

As our Digital Marketing Specialist, you will be a part of the marketing team interacting with cross-functional teams from sales to gaming software, support, and product to contribute to a world-class eye tracking experience.

In this role, you will drive traffic and conversions from multiple formats, focusing on gamers and developers. You will help drive marketing efforts and campaigns for funnel metrics that supports Tobii Tech marketing tactics and marketing processes.

Your days will be filled with

  • Work with conversion and optimization across web, email, blog, e-commerce, software
  • Accountable for all basic tactical execution and campaign delivery based on lean analytics
  • Analyze and act on data (quantitative, qualitative and comparative) to refine the unique value proposition of our amazing product experience
  • Drive the organic, paid and earned content direction
  • Manage digital campaigns, including working with designers, copywriters, marketing, and analytics team
  • Contributing to deliverables and identifying levers to optimize growth, through constant analysis and learning through data

We are looking for someone with

To be successful in this role, and at Tobii, we expect that you have

  • 5 years’ work experience in a similar role
  • Preferably a bachelor degree in related area
  • A passion for web UX, content and landing pages
  • Experience working with CRO (conversion rate optimization)
  • A Google Analytics Certification
  • Deep SEO Knowledge – On-page/Off-page
  • Extremely comfortable with working and building pages in CMS (Wordpress, Modern CMS)
  • Understanding of gaming communities and what drives usage
  • Used heatmaps A/B testing tools

We find it meriting if you have understanding in Basic HTML, CSS and Javascript (reading, not writing). We also see it is a great plus if you have worked with any dashboard tool (preferably Google Data Studio/Supermetrics).

At Tobii, we believe that our diversities are what strengthen us. Regardless if you walk around in high heels or prefer to go barefoot; if you’re a huge gamer or if you haven’t played a game since Pacman was released; if you like fika or if you never even understood what the Swedes mean with that. It is the pride and happiness in what we do that make us come together. Our joint passion for sharing new ideas and our belief in our products is what makes us a unique workplace and what makes us the Tobii family.

Please address your questions to Michaela McCarthy, michaela.mccarthy@tobii.com and submit your resume through our website as soon as possible.

Tobii Life
Working at Tobii is like being in the heart of innovation. Here you get to work on cool creative projects, together with passionate colleagues from all around the world. Our technology brings a voice to people with speech impairments, it helps us understand human behavior and it is revolutionizing the way we interact with technology. Life is short so we choose to spend it building high tech products that matters!

Here at Tobii we believe in diversity and we hope that you embrace that too!

It’s all about passion, innovation and making things real.

Watch this video if you want to learn more about us.

Working at Tobii

At Tobii we love what we do - we work hard, play hard, and make every day exciting.

Learn more about what we do by viewing this short video Tobii in 3 minutes.