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Digital Marketing Specialist - Growth

Tobii Tech focuses on integrating Tobii’s core eye tracking technology into VR, laptops, PC games, medical image processing, AR, cars, industrial vehicles, and many more products, and also delivers the technology to the other Tobii Business Units. If you want to be part of pioneers that take gaze control to new, exciting mass markets, we may have just the job for you!

We are looking for a Digital Marketing Specialist to hack your way into the heart of gamers!

Your mission is to help define and develop the Tobii Tech undertakings to secure the commercial success of eye tracking in PC Gaming. Sounds like a job for you? Continue reading!

The role and responsibilities

As our Digital Marketing Specialist, you will be a part of the marketing team interacting with cross-functional teams from sales to gaming software, support, and product to contribute to a world-class eye tracking experience.

In this role, you will drive acquisition/activation through conversions, focusing on gamers and devs. You will help drive marketing efforts and campaigns for funnel metrics that supports Tobii Tech marketing tactics and marketing processes.

Your days will be filled with

  • Hands-on with running tests for conversion and optimization
  • Accountable for tactical execution and test results based on lean analytics
  • Analyze and act on data (quantitative, qualitative and comparative) to refine the unique value proposition of our amazing product experience
  • Influence the organic, paid and earned content direction
  • Manage digital campaigns, including working with developers, marketing, and data team
  • Contributing to deliverables and identifying levers to optimize growth, through continuous improvement and learning through data.

We are looking for someone with

To be successful in this role, and at Tobii, we expect that you have

  • 3-5 years’ work experience in a similar role
  • CRO knowledge (conversion rate optimization) in web, email and campaigns. Software or Apps are meriting.
  • Used A/B testing, heatmap tools
  • Deep SEO Knowledge, On-page/Off-page
  • Comfortable with building pages in CMS (Wordpress, Modern CMS)
  • Familiar with Google Analytics, with understanding of other analytics tools to drive tests
  • Able to read basic HTML/CSS
  • Understanding of gaming communities and what drives game usage
  • Bonus: SEM/PPC knowledge


If you have knowledge in SEM or PPC that is considered a merit. Experience with Dashboard tools (such as Google Data Studio/Supermetrics) is also a bonus! If you have a bachelor degree in a related area we want you even more!

Please address your questions to Michaela McCarthy, michaela.mccarthy@tobii.com and submit your resume through our website. To your application, you should attach a link to your digital portfolio or other sample to show your previous work. We look forward to your application!

Working at Tobii

At Tobii we love what we do - we work hard, play hard, and make every day exciting.

Learn more about what we do by viewing this short video Tobii in 3 minutes.