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Director of Marketing

Tobii Technology was founded in 2001 and is today one of the world’s most successful and innovative young technology companies. We offer a wide range of product solutions based on eye tracking technology which measures where a person is looking on a monitor, mobile device or in a real world environment. Tobii is expanding quickly and our North American operations alone have grown 30% annually for the last 4 years. With cutting edge technology and ambitious growth plans, Tobii is a rewarding place to work for talented and driven people, who are excited about new technology and its applications.

Tobii Pro North America, located in Falls Church, VA is looking for a Director of Marketing to join our team!  In this role, you will be responsible for delivering and executing a fully integrated marketing strategy for our business in North America.  You will work very closely with our Global marketing team based in Stockholm, Sweden and contribute ideas for global marketing initiatives.  You will be responsible for the successful implementation of the global marketing projects in the North American market.  You will report to the General Manager, and your duties will include:

  • Work closely with Tobii Pro’s account management teams and assist them in meeting their sales objectives by providing them with appropriate tools, materials and presentations
  • Develop and deliver marketing and communication strategies for the North America organization, to support our business objectives and to leverage on the global marketing strategy and programs
  • Implement the marketing strategy - including campaigns, events, and digital marketing, including monitoring progress and submitting performance reports
  • Work closely with colleagues in the global marketing and product management teams in Sweden to define and develop marketing materials and programs for your local market
  • Identify customer success stories and help bring them to life within our marketing materials
  • Contribute with content to Tobii Pro’s social media presence and direct programs to drive awareness and recognition
  • Take on continuous analysis of the competitive environment and consumer trends, by using your talent for recognizing market trends and the forces driving the business
  • Create marketing initiatives to expand into new business segments and verticals 
  • Attend conferences, meetings, conventions, to stay current on market trends and new research
  • Ensure adherence to corporate branding guidelines throughout all local marketing communications, promotional materials, and events
  • Lead, train, and manage the North America Marketing Team

As the ideal candidate, you are an experienced professional with a passion for the job and ability to employ a variety of marketing techniques.  You are a skilled marketing strategist who is able to drive creativity and enthusiasm in others.  You have a very strong personal drive, and you are detailed-oriented.  You enjoy working in a very dynamic and fast growing company, where you not only have a great amount of influence, but also have great responsibilities and high expectations with regards to your results, achievements, and the setting of your own initiatives.  You must enjoy solving complex problems / thinking outside the box to achieve desired results.

Working with Tobii is demanding, fun and, above all, an opportunity to grow and develop through your work. Below are the minimum requirements for the position:

  • Bachelors or Master’s Degree in Marketing
  • Minimum of five to seven years of relevant experience, with a minimum of two years of strategic leadership experience
  • Proven track record of success in marketing roles, including team and project leadership Strong knowledge of CRM and MA required; Knowledge of SalesForce and Pardot is a plus
  • Expertise in current online marketing techniques and best practices including PR, content creation, direct sales, webinars, customer cases, etc.
  • Excellent communication skills
  • Team orientation, with a desire to work in a smaller organization with a large degree of autonomy

Is Tobii Pro the one for you? Are you the one for Tobii Pro? If so, please apply as soon as possible.  We will fill the position as soon as we find the right candidate!

Working at Tobii

At Tobii we love what we do - we work hard, play hard, and make every day exciting.

Learn more about what we do by viewing this short video Tobii in 3 minutes.