Back to Job Hub

Head of Media & Influencers - Silicon Valley

Tobii is the world leader in eye tracking – a technology that allows a computer to tell exactly where a person is looking. Tobii has pioneered research in many fields and enabled communication for tens of thousands of people with special needs. We also focus on integrating our eye tracking technology into mass market products such as VR, laptops and games. Headquartered in Stockholm Tobii covers the global market with offices in USA, China, Japan, Germany, Norway, UK and South Korea. If you want to work with meaningful products and solve interesting problems, then we might be the right company for you!

Tobii Group is made up of approximately 750 people and is listed on Nasdaq Stockholm. Tobii is headquartered in Stockholm, with offices in the US, China, Taiwan, Japan, Norway, Germany, UK, and South Korea.

Tobii is making a serious impact on how humans interact with technology. Our current customers include Dell/Alienware, Acer, MSi, and Huawei. We partner with the world’s largest game studios for integrations into PC and VR games, including Ubisoft, Square Enix, Crystal Dynamics and the like for integration into games such as The Division, Assassins Creed and Tombraider.

The role and responsibilities

This role is the chief storyteller and master of orchestrating how the use of eye tracking is communicated in media and media related channels. The position will explore and leverage the constant change and development traditional PR is undergoing, and digitalization is driving.
You will find and embrace new ways of targeting potential consumers and partners, deprioritizing traditional mass media communications strategies in favor of meeting consumer and partners’ situational needs with Tobii’s unique product offerings and solutions. This role will also partner with industry-leading journalists to build Tobii into a point of reference company for the new generation of sensor technologies aimed at our target markets, including eye tracking in PC gaming, VR/AR, and the partner framework required for success.

You will also:

  • Identify and recruit new and existing eye tracking users, incentivize them to use and interact with the technology, and convert them into evangelists for the product
  • Lead PR efforts, manage agency relationships, and oversee the annual budget
  • In tandem with the sales and marketing teams, assist in the creation of content on how to best use the technology

You will occasional get the opportunity to travel to visit our headquarters in Sweden, particularly during the onboarding process.

We are looking for someone who

  • Will embrace new ideas and seek innovative ways to test their viability
  • Has ability to digest and communicate both Tobii’s technical and experiential value
  • Has proven ability to formulate an action plan and follow it through in a process-oriented organization
  • Have a passion for communicating a vision across a diverse audience
  • Is a demo prodigy; knows how to captivate an audience

The ideal candidate will have a firm understanding of everything from traditional media outlets and journalists, to existing and new communities, to understanding how influencers work - both in the high-tech community of hardware (industry influencers), & the fast-moving market of PC-gaming (media/community influencers). Further, this person will grasp how the right content can make a real impact, as this role secures that the right influencers and journalists are on top of the eye tracking evolution curve in the industry segments Tobii Tech is focusing on.

Please apply through our web as soon as possible. If you have any questions, don’t hesitate to turn to Will at will@bincsearch.com

Tobii Life

Working at Tobii is like being in the heart of innovation. Here you get to work on cool creative projects, together with passionate colleagues from all around the world. Our technology brings a voice to people with speech impairments, it helps us understand human behavior and it is revolutionizing the way we interact with technology. Life is short so we choose to spend it building high tech products that matters!
If you want to build a company rather than just work for one. If you take pride in honest hard work and want to perform freely in an open environment where you can be yourself, you will feel right at home.

It’s all about passion, innovation and making things real.

Watch this video if you want to learn more about us.

Working at Tobii

At Tobii we love what we do - we work hard, play hard, and make every day exciting.

Learn more about what we do by viewing this short video Tobii in 3 minutes.