Financial overview

Tobii is the global leader in eye tracking and pioneer of attention computing. The company runs two operating segments, End Customer Solutions and OEM Integration Solutions, both of which leverage shared competences across R&D, sales, marketing, and central functions. In its financial reporting, Tobii discloses revenue, growth drivers and gross margin profiles on a segment basis

As an innovation-driven company, Tobii has invested in creating a broad and world-leading product portfolio together with a robust market position in multiple verticals, achieving strong growth. To date, the majority of Tobii´s markets are, however, mostly pre-revenue resulting in a largely untapped total addressable opportunity. Tobii estimates that its long-term total addressable market exceeds SEK 60bn. Tobii is structured and positioned to pursue these opportunities, and with a strategy that is geared toward continued development of each market and Tobii’s leading position, driving strong growth for many years to come. The financials should be interpreted in that light.

Financial goals

Tobii´s target is to reach SEK 1.5 bn in revenue in 2025 and achieve EBIT break-even during 2023.

Financial performance


  2019 2020 2021 LTM
Revenue (MSEK) 171 163 138
Gross profit (MSEK) 106 101 71
Gross margin (%) 62% 62% 52%

Products & Solutions

  2019 2020 2021 LTM
Revenue (MSEK) 469 415 460
Gross profit (MSEK) 350 309 347
Gross margin (%) 75% 75% 75%


  2014 2015 2016 2017 2018 2019 2020 2021 LTM
Revenue (MSEK) 202 261 331 406 518 640 578 598
EBIT (MSEK) -111 -155 -191 -265 -260 -239 -230 -197

Risk and risk management

Risks and uncertainties are a natural part of all business. Tobii works continuously to identify, assess and manage the risks to which the business is exposed. Read more

Financial definitions

Overview of the financial definitions used in Tobii's financial reporting. Read more

Forward-looking information

Financial targets represent forward-looking information. Forward-looking information means that no guarantee can be given regarding future earnings or development and the actual results may differ from those expressed in forward-looking information.