Financial Overview

Tobii is the world leader in eye tracking and has many times higher sales than its closest competitor. The Tobii Group has three business divisions that have their own distinct markets, products and organizations.

  • Tobii Dynavox is the world's leading supplier of assistive technology for communication.
  • Tobii Pro is the world’s leading supplier of eye-tracking solutions for understanding human behavior.
  • The world's leading supplier of eye-tracking technology for integration into consumer electronics and other products.

Since the business divisions operate on markets with different conditions and maturity, Tobii presents financial performance per business division.

Financial goals

On April 7 2020, Tobii commented on the impact of the covid-19 pandemic and the Group’s actions. See: press release. Due to the pandemic, it will most likely not be possible to reach the company’s financial targets in 2020, including the target to reach profitability for the Group for the full year. Tobii will review the financial targets when the situation has stabilized.

Financial performance

Financial Development

Tobii has shown organic growth each year since its inception in 2001. In addition, a few strategic acquisitions have further contributed to the Group’s development.

Tobii’s net sales reached SEK 1,501 million in 2019. The business divisions Tobii Dynavox and Tobii Pro are profitable with EBIT margins of 11% and 12.1% respectively in 2019. The investments in Tobii Tech had a negative impact on the Group’s EBIT with -294 million in 2019.

For full financial information, read Tobii AB - Year-End Report 2019


Net revenue per division unit

SEK million 2019 2018 2017 2016
Tobii Dynavox 906.3 797.6 708.3 761.7
Tobii Pro 442.9 396.6 304.1 244.9
Tobii Tech 221.7 149.8 120.6 96.4
The Group 1,501.3 1,277.8 1,078.9 1,053.3

EBIT margin % per division

SEK million 2019 2018 2017 2016
Tobii Dynavox 11 8.8 10.4 16.4
Tobii Pro 12.1 11.3 8.5 6.3
Tobii Tech neg neg neg neg
The Group -9.2 -14.7 -17.7 -6.4

Risk and Risk Management

Risks and uncertainties are a natural part of all business. Tobii works continuously to identify, assess and manage the risks to which the business is exposed. Read more

Financial Definitions

Overview of the financial definitions used in Tobii's financial reporting. Read more

Forward-looking information

Financial targets represent forward-looking information. Forward-looking information means that no guarantee can be given regarding future earnings or development and the actual results may differ from those expressed in forward-looking information.