Financial Overview

Tobii is the world leader in eye tracking and has many times higher sales than its closest competitor. The Tobii Group has three business units that have their own distinct markets, products and organizations.

  • Tobii Dynavox is the established market leader in assistive technology for communication.
  • Tobii Pro holds the leading position in eye tracking for research and consumer surveys.
  • Tobii Tech is the world’s leading supplier of  eye-tracking technology in primarily consumer products such as computers, gaming products, VR and mobile devices. 

Since the business units operate on markets with different conditions and maturity, Tobii presents financial performance per business unit.

Financial goals

Tobii´s long-term financial targets present a view of the Company’s direction in the three business units and reflects the current position and market development. The targets, updated in February 2018, express the Company’s ambition for the coming three-year period.


  • Tobii Groups's financial target is to reach profitability in 2020.
  • Tobii Dynavox’s long-term financial target is to increase revenue on average by 10% per year with an EBIT margin of 15-20%.
  • Tobii Pro’s long-term financial target is to increase revenue on average by 15-20% per year, and to reach an EBIT margin of 15% by 2020.
  • Tobii Tech´s financial target is to reach profitability in 2021.

Financial performance

Financial Development

Tobii has shown organic growth each year since its inception in 2001. In addition, a few strategic acquisitions have further contributed to the Group’s development.

Tobii’s net sales reached SEK 1,302 million in 2018. The business units Tobii Dynavox and Tobii Pro are profitable with EBIT margins of 8% and 11% respectively in 2018. The investments in Tobii Tech had a negative impact of SEK -305 million on the Group’s EBIT in 2018.

For full financial information, read Tobii AB - Year-End Report 2018


Net sales per business unit

SEK million 2018 2017 2016 2015
Tobii Dynavox 822 708 762 740
Tobii Pro 397 304 245 209
Tobii Tech 150 121 96 59
The Group 1302 1,079 1,053 967

EBIT per business unit

SEK million 2018 2017 2016 2015
Tobii Dynavox 69 74 125 119
Tobii Pro 45 26 15 21
Tobii Tech -305 -291 -207 -179
The Group -191 -191 -67 -36

Risk and Risk Management

Risks and uncertainties are a natural part of all business. Tobii works continuously to identify, assess and manage the risks to which the business is exposed. Read more

Financial Definitions

Overview of the financial definitions used in Tobii's financial reporting. Read more

Forward-looking information

Financial targets represent forward-looking information. Forward-looking information means that no guarantee can be given regarding future earnings or development and the actual results may differ from those expressed in forward-looking information.