Financial Overview

Tobii is the world leader in eye tracking and has many times higher sales than its closest competitor. The Tobii Group has three business units that have their own distinct markets, products and organizations.

  • Tobii Dynavox is the established market leader in assistive technology for communication.
  • Tobii Pro holds the leading position in eye tracking for research and consumer surveys.
  • Tobii Tech is the world’s leading supplier of  eye-tracking technology in primarily consumer products such as computers, gaming products, VR and mobile devices. 

Since the business units operate on markets with different conditions and maturity, Tobii presents financial performance per business unit.

Financial goals

Tobii´s long-term financial targets present a view of the Company’s direction in the three business units and reflects the current position and market development. The targets, updated in February 2018, express the Company’s ambition for the coming three-year period.

  • Tobii Dynavox’s long-term financial target is to increase revenue on average by 10% per year with an EBIT margin of 15-20%.
  • Tobii Pro’s long-term financial target is to increase revenue on average by 15-20% per year, and to reach an EBIT margin of 15% by 2020.
  • Tobii Tech´s financial target is to reach profitability in 2021.

Financial performance

Financial Development

Tobii has shown organic growth each year since its inception in 2001. In addition, a few strategic acquisitions have further contributed to the Group’s development.

Tobii’s net sales reached SEK 1,084 million in 2017. The business units Tobii Dynavox and Tobii Pro are profitable with adjusted EBIT margins of 11% and 9% respectively in 2017. The investments in Tobii Tech had a negative impact of SEK -291 million on the Group’s EBIT in 2017.

For full financial information, read Tobii AB - Annual Report 2017


Net sales per business unit

SEK million 2017 2016 2015 2014
Tobii Dynavox 713 762 740 442
Tobii Pro 304 245 209 167
Tobii Tech 121 96 59 37
The Group 1,084 1,053 967 621

EBIT per business unit

SEK million 2017 2016 2015 2014
Tobii Dynavox 79 125 119 42
Tobii Pro 26 15 21 13
Tobii Tech -291 -207 -179 -122
The Group -186 -67 -36 -69

Risk and Risk Management

Risks and uncertainties are a natural part of all business. Tobii works continuously to identify, assess and manage the risks to which the business is exposed. Read more

Financial Definitions

Overview of the financial definitions used in Tobii's financial reporting. Read more

Forward-looking information

Financial targets represent forward-looking information. Forward-looking information means that no guarantee can be given regarding future earnings or development and the actual results may differ from those expressed in forward-looking information.