Podcast: Christoffer Haas discusses how to successfully measure attention with eye tracking

Tobii Group
News

Understanding what the consumers see is a first step towards ensuring effective communication. With a special focus on webcam eye tracking Christoffer Haas, Tobii Pro Business Manager, guides us through how to measure attention through different types of eye tracking.

Listen to the Podcast: “Market Researchers Guide to Reality” (in Swedish)

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About Tobii

Tobii is the global leader in eye tracking. Our mission is to improve the world with technology that understands human attention and intent. Tobii operates through three divisions: Tobii Dynavox, Tobii Pro and Tobii Tech. Tobii is headquartered in Sweden and is listed on Nasdaq Stockholm (TOBII). The group has over 1,000 employees. For more information: www.tobii.com.