Understanding what the consumers see is a first step towards ensuring effective communication. With a special focus on webcam eye tracking Christoffer Haas, Tobii Pro Business Manager, guides us through how to measure attention through different types of eye tracking.
Listen to the Podcast: “Market Researchers Guide to Reality” (in Swedish)
Tobii is the global leader in eye tracking. Our mission is to improve the world with technology that understands human attention and intent. Tobii operates through three divisions: Tobii Dynavox, Tobii Pro and Tobii Tech. Tobii is headquartered in Sweden and is listed on Nasdaq Stockholm (TOBII). The group has over 1,000 employees. For more information: www.tobii.com.