Online behavior is changing with the COVID-19 crisis and our new ‘shelter at home’ lifestyle. With one topic dominating the world, brands can struggle to get their messages across.
In an online study by Tobii Pro Insight, using eye tracking, they explored what factors helped e-commerce platforms, travel brands, and consumer brands succeed in reaching their customers and influencing consumer intent.
One of the take-aways is that consumer perceptions and planned future behaviors are impacted by situation relevant messaging on the web and both content and placement are important factors.
To find out more and read the study, visit: https://campaign.tobiipro.com/crisis-messaging
Tobii is the global leader in eye tracking. Our mission is to improve the world with technology that understands human attention and intent. Tobii operates through three divisions: Tobii Dynavox, Tobii Pro and Tobii Tech. Tobii is headquartered in Sweden and is listed on Nasdaq Stockholm (TOBII). The group has over 1,000 employees. For more information: www.tobii.com.