STOCKHOLM — July 29, 2015 — Tobii Tech, a business unit of Tobii, the global leader in eye tracking, today announced the Boost to the Big Time Program, a $1 million fund to support the development and distribution of PC games with integrated eye tracking. The Program offers strong potential to innovate, global game distribution, stellar marketing opportunities, cash payments and development support for those developers and studios that show superior creativity and promise in bringing gaming to the next level with eye tracking.
“The Boost to the Big Time program is an opportunity for all game developers to improve immersion and reach a broad global audience at the same time,” said Henrik Johansson, VP, products and marketing of Tobii Tech. “Eye tracking represents the next evolution in video games and, even more, an opportunity for developers to create experiences unlike anything gamers have seen before. Developers joining the program will revolutionize gaming, get the opportunity to partner and showcase with the world’s largest gaming hardware manufacturers, reviewed by the world’s most prominent gaming media and get paid at the same time.”
The first of its kind program is open to developers large and small with no restrictions on the size or scope of the game or where it is published. Any game that features eye tracking is eligible for the program. Specifically, the Program offers:
“The real beauty in eye tracking integration is its simple and easy implementation,” said Anders Olsson, VP, software partners of Tobii Tech. “Our current partners have been able to create completely new immersive experiences with very little additional development time - even as little as two days - meaning we can even add eye tracking to existing games or games currently in production, as seen in Assassin’s Creed Rogue and theHunter:Primal.”
With eye tracking, developers can create immersive experiences that don’t exist in today’s games. Four key eye tracking implementation opportunities include:
For more on the Boost to the Big Time Program, including how to apply, please visit tobii.com/Boost.
Stephan Floyd, Marketing Manager, Tobii Tech, +1-781-223-2005, email: Stephan.Floyd@tobii.com
About Tobii Tech
Tobii Tech is a business unit of Tobii (STO: TOBII), the global leader in eye-tracking. Tobii Tech focuses on taking Tobii’s leading eye-tacking technology to high-volume markets including computers, gaming devices, vehicles and medical devices. Its customers integrate Tobii’s eye-tracking technology into various devices and applications and take these products to market under their brand and channel. For more information, please visit www.tobii.com/tech.