Tobii and MSI signs memorandum of understanding for the development of eye tracking in gaming PCs

Tobii Group
Press release

STOCKHOLM – May 29, 2015 – Tobii AB (Nasdaq Stockholm: TOBII) and Micro-Star International Co. Ltd. (MSI) have signed a memorandum of understanding for cooperation on integration of Tobii's world-leading eye tracking technology in MSI's gaming notebooks.

The memorandum of understanding describes the framework for cooperation between Tobii and MSI intended to stimulate the development of eye tracking in computer games, as well as to explore the possibility to launch gaming computers with integrated eye tracking to market.

Tobii and MSI have already initiated the collaboration, and the first tangible result is a concept gaming notebook that will be displayed by MSI at the Computex trade show in Taipei on June 2-6.

– We are still in a very early stage in the development of the market for eye tracking in gaming. We expect that it will require much time and investment before we reach volumes in this segment, but in the long term there is an exciting opportunity for Tobii in gaming, said Henrik Eskilsson, CEO of Tobii.

The Taiwanese company MSI is a world-leading manufacturer of gaming notebooks and desktop computers, and has a strong position in computer gaming.

Tobii discloses this information pursuant to the Swedish Securities Market Act and/or the Swedish Financial Instruments Trading Act. The information was submitted for publication on May 29, 2015, at 1:15 p.m. CET. 



Media contact

Sara Hyléen, Corporate Communications Director of Tobii, tel: 46 70 9161641, email: sara.hyleen (@)

About Tobii

Tobii is the global leader in eye tracking. Our vision is a world where all technology works in harmony with natural human behavior. Tobii operates through three business units: Tobii Dynavox makes specially designed computers that are controlled by eye movement or touch screens for use by people with special needs due to spinal cord injuries, CP, ALS or other medical conditions. Tobii Pro develops and sells eye-tracking equipment and services used today by more than 2,000 companies and 1,500 research institutions, including 49 of the world’s 50 highest ranked universities. Tobii Tech further develops Tobii’s technology for new volume markets such as computer games, personal computers and vehicles. Tobii is headquartered in Sweden and is listed on Nasdaq Stockholm (TOBII). The group has approximately 600 employees. For more information, please visit