# Tobii — Complete content index > Every eligible Tobii page available as an individual Markdown document. ## All pages - [Global leader in eye tracking for over 20 years](https://www.tobii.com/index.md): Tobii is on a mission to improve the world with our eye tracking and attention computing technology that understands human attention and intent. - [The Tobii Blog](https://www.tobii.com/blog.md): The Tobii Blog is all about the people and companies who have used our technology to build innovative solutions, uncover the secrets of cognitive processes, and deepen our understanding of human behavior. - [10 Proven strategies to optimize your assembly line for maximum efficiency](https://www.tobii.com/blog/10-proven-strategies-to-optimize-your-assembly-line.md): This article explores 10 proven strategies that help streamline operations, reduce waste, and elevate performance. - [4 key benefits of eye tracking to highlight in your grant proposal](https://www.tobii.com/blog/4-key-benefits-of-eye-tracking.md): Find out the four main points to highlight in your grant proposals to provide convincing reasons why your proposal should be funded. - [5 factors shaping the future of XR](https://www.tobii.com/blog/5-factors-shaping-the-future-of-xr.md): In this blog post, we share our thoughts and some of our partners’ ideas on what’s happening and the role of eye tracking in technology in AR and VR. - [5 Pro tips to get started with Tobii Ghost](https://www.tobii.com/blog/5-pro-tips-to-get-started-with-tobii-ghost.md): Tobii shares 5 Pro Tips to get started with Tobii Ghost. We give summary of best use cases that we have learned so far. - [Top 5 Reasons Tobii's DMS is best-in-class](https://www.tobii.com/blog/5-reasons-tobii-dms-is-the-best-around.md): Discover 5 reasons Tobii's driver monitoring system excels at safety with state-of-the-art technology that combats human error and reduces accidents. - [5 tips for maximizing the value of eye tracking studies in VR](https://www.tobii.com/blog/5-tips-for-maximizing-the-value-of-eye-tracking-studies-in-vr.md): Companies are turning to virtual reality as a way to test products and environments, train staff, and optimize performance. Read our 5 tips to discover how. - [A VR study of human behavior](https://www.tobii.com/blog/a-vr-study-of-human-behavior.md): Dr Tim Holmes explores using eye tracking in VR for training and development or to research human behavior and decision-making processes. - [5 advancements in eye tracking for consumer research](https://www.tobii.com/blog/advancements-consumer-research.md): Advancements in wearable eye tracking technology allow for easier collection of data. Find out how this eye tracking innovation enhances consumer research. - [AI: Actual Intelligence!](https://www.tobii.com/blog/ai-actual-intelligence.md): Are AI models truly accurate? Discover the challenges of using predictive models versus eye tracking for predicting real-world human decision-making. - [Amplify advertising effect using facial emotion recognition](https://www.tobii.com/blog/amplify-ad-effect-facial-emotion-recognition.md): Tobii conducted a study for Dynavox using facial coding and webcam eye tracking to uncover how attention and emotion really shape video ad impact. - [Attention computing — what is it, and what could it mean for you?](https://www.tobii.com/blog/attention-computing-what-is-it-and-what-could-it-mean-for-you.md): Attention computing — what is it, and what could it mean for you? Making device interaction intuitive and solving previously unsolvable problems. - [A better understanding of customer feedback with eye tracking enabled VR](https://www.tobii.com/blog/better-understanding-of-customer-feedback-with-eye-tracking-enabled-vr.md): Learn how eye tracking enabled VR can bring down product development costs through immersive design and virtual prototyping. - [Beyond lap times: Measuring the driver’s mind with eye tracking](https://www.tobii.com/blog/beyond-lap-times-measuring-the-driver-s-mind-with-eye-tracking.md): Explore how eye tracking analysis transforms driver performance. Measure visual behavior, improve training, and go beyond lap times in simulation. - [Reimagining attention: Boosting advert effect with eye tracking insights](https://www.tobii.com/blog/boosting-advert-effect-with-eye-tracking-insights.md): P&G used webcam eye tracking in a study with Dentsu to reveal how people actually pay attention to mobile ads, reshaping how advertising performance is measured. - [Capturing human data in the era of AI](https://www.tobii.com/blog/capturing-human-data-in-the-era-of-ai.md): Capturing human data using eye tracking in the era of AI matters because we need to dig deep into how someone sees reality, how their conscious and unconscious minds create it. - [Closing the literacy gap with AI and eye tracking](https://www.tobii.com/blog/closing-the-literacy-gap-with-ai-and-eye-tracking.md): In this success story, we cover how Lexplore have leveraged years of scientific research about reading to create a PC-based AI solution that will help to close the literacy gap. - [Command the seas of Skull & Bones with Tobii Eye Tracking](https://www.tobii.com/blog/command-the-seas-of-skull-bones-with-tobii-eye-tracking.md): We're excited to announce that Tobii Head & Eye Tracking support will be available at the launch of Skull & Bones. Stay one step ahead of your adversaries! - [Confused about first date feelings? Eye tracking can help you with the cues](https://www.tobii.com/blog/dating-feelings-cues-eye-tracking.md): Watch the video to see how eye tracking reveals the subconscious, and often awkward, behaviors of two people on a blind date. - [Demographic differences in eye tracking patterns](https://www.tobii.com/blog/demographic-differences-in-eye-tracking-patterns.md): Eye tracking reveals what captures attention, what’s missed, and how users navigate interfaces and space, across age, culture, and cognitive traits. - [Demystifying eye tracking for XR — the importance of being universal](https://www.tobii.com/blog/demystifying-eye-tracking-for-xr-the-importance-of-being-universal.md): Tobii explains how creating a basic eye tracking system is easy, but that building one that works for everyone everywhere takes time and dedication. - [Designing for the driver](https://www.tobii.com/blog/designing-for-the-driver.md): Eye tracking helps car companies improve the automotive user experience and better understand driver behavior. Learn more about designing cars for drivers. - [Differences aren’t deficiencies](https://www.tobii.com/blog/differences-arent-deficiencies.md): Autism researchers discuss their innovative research using eye tracking. Focusing on studying the strengths of people with Autism Spectrum Disorder. - [The digital transformation of consumer analysis](https://www.tobii.com/blog/digital-transformation-consumer-analysis.md): Tobii's Johan Bouvin on the role of eye tracking and VR in transforming consumer analysis into a multidisciplinary, fast-paced, and lean process. - [Digital wellbeing in EdTech — reimagining devices for students](https://www.tobii.com/blog/digital-wellbeing-in-edtech.md): David Henderek talks about the education PC built by Intel, Tencent, and Kylinsoft, and how Tobii's attention computing supports digital wellbeing. - [Don’t blink, eye tracking is coming](https://www.tobii.com/blog/dont-blink-eye-tracking-is-coming.md): Three of the world’s most important tech companies made separate announcements about the ways that Tobii’s eye tracking technology is core to their products. - [Elevate your War Thunder experience with Tobii eye and head tracking](https://www.tobii.com/blog/elevate-war-thunder-experience-with-tobii-eye-and-head-tracking.md): Enjoy Tobii head and eye tracking technologies, such as Extended View and Camera Boost, in your War Thunder combats. - [Elevating the visual skills of performance drivers](https://www.tobii.com/blog/elevating-the-visual-skills-of-performance-drivers.md): Avehil by Skydrive uses high‑fidelity simulation and advanced eye tracking to make visual behavior measurable and trainable, improving how drivers see, think, and decide on track. - [Elite Bundesliga VARs — how do they make decisions?](https://www.tobii.com/blog/elite-bundesliga-vars-how-do-they-make-decisions.md): A rare insight into one of the most hotly debated topics in sports and football (or soccer if you prefer) — the use of technology to support decision-making. - [Embracing human complexity through individual gaze data](https://www.tobii.com/blog/embracing-human-complexity-through-individual-gaze-data.md): Eye tracking has changed the way we understand visual behavior across all aspects of research from academia to elite sports, from product design to shopper research and everything in-between. - [Enhanced avatar interactions with eye tracking in VR games](https://www.tobii.com/blog/enhanced-avatar-interactions-with-eye-tracking-in-vr-games.md): Real human using Eye Tracking in VR — he is better than an avatar! When you add eye tracking to VR, games start to become really immersive. - [Enhancing driver training with attention data](https://www.tobii.com/blog/enhancing-driver-training-with-attention-data.md): Driving instructor Philip Hansson shares how he is using eye tracking and attention metrics to revolutionize driver training. - [Hard hats and high tech: Enhancing heavy machinery training with Tobii Glasses X](https://www.tobii.com/blog/enhancing-heavy-machinery-training-with-tobii-glasses-x.md): Wearable eye trackers capture real-world attention data that leads to more efficient training, safer operations, and better performance. - [Enhancing your AOI analysis: A helpful tool for researchers](https://www.tobii.com/blog/enhancing-your-aoi-analysis-a-helpful-tool-for-researchers.md): This tool is designed to help researchers more effectively check, analyze, and visualize AOIs and their labels. - [Beginner’s guide to eye tracking: Expert tips you need to know](https://www.tobii.com/blog/expert-eye-tracking-tips.md): Learn how to avoid common eye tracking research pitfalls and improve your work with practical advice, as Dr Tim Holmes shares eye tracking tips from years of experience. - [Unlocking the power of eye tracking heat maps](https://www.tobii.com/blog/exploring-the-power-of-eye-tracking-heat-maps.md): Eye tracking heat maps reveal where users focus on content, helping designers/marketers optimize products, improve UX, and drive better engagement through data-driven insights. - [We’ve just scratched the surface — eye tracking analytics hits eSports](https://www.tobii.com/blog/eye-tracking-analytics-hits-esports.md): Unique insights and performance improvements are gained when players understand how they prioritize their attention and effectively process visual information. - [Eye tracking and Alzheimer’s: How to tackle early diagnosis](https://www.tobii.com/blog/eye-tracking-and-alzheimers.md): Eye tracking enables a practical alternative, utilizing subtle changes in eye movements to detect cognitive decline when diagnosing Alzheimer's. - [How eye tracking can help spot brain disorders](https://www.tobii.com/blog/eye-tracking-and-brain-disorders.md): Eye tracking holds potential in screening for brain health by monitoring where individuals focus while viewing visual stimuli. - [Eye tracking and UX testing: when, how, and if you should use it.](https://www.tobii.com/blog/eye-tracking-and-ux-testing.md): Explore some methods of best practice for running UX tests. How you can apply eye tracking for even better results. We answer your questions. - [Eye tracking as a window into great ape emotions](https://www.tobii.com/blog/eye-tracking-as-a-window-into-great-ape-emotions.md): Eye tracking allows to non-invasively study mechanisms underlying socio-emotional cognition in great apes that are otherwise unattainable. - [How eye tracking can reveal the effectiveness of advertisements at sporting events](https://www.tobii.com/blog/eye-tracking-effectiveness-ads-sporting-events.md): Tobii used eye tracking to see how effective the advertisements at sporting events are. Find out if banners, flags and fixtures attract attention. - [A newcomer’s perspective — eye tracking for packaging research](https://www.tobii.com/blog/eye-tracking-for-packaging-research.md): Interview with Nicole Fink of King’s Hawaiian about their first eye tracking study. Understanding consumer attention to new and existing package designs. - [Eye Tracking horror games to boost your Halloween](https://www.tobii.com/blog/eye-tracking-horror-games-to-boost-your-halloween.md): Eye tracking makes scary games even more effective. It goes a bit beyond the added levels of immersion that puts you right in the character’s shoes. - [Eye tracking in football — getting an edge on the field](https://www.tobii.com/blog/eye-tracking-in-football.md): Technology continues to narrow the margins between winning and losing. Eye tracking allows coaches and trainers to see what their players see. - [Eye tracking in sports performance research](https://www.tobii.com/blog/eye-tracking-in-sports-performance-research.md): How to use wearable eye tracking to research sports performance and other applications that include hockey helmets or other kinds of protective gear. - [Eye tracking in VR – A vital component](https://www.tobii.com/blog/eye-tracking-in-vr-a-vital-component.md): VR is one of the hottest topics today and influencing us in many ways. Tobii breaks down why eye tracking technology makes the VR experience so much better. - [Eye tracking in VR and AR: Powering the future of immersive tech](https://www.tobii.com/blog/eye-tracking-in-vr-and-ar-powering-the-future-of-immersive-tech.md): This post explores how eye tracking influences the development of VR and AR, the technical and human-centered challenges it presents, and where it’s heading next. - [Eye tracking in XR — the 2022 wrap-up and innovations on the horizon](https://www.tobii.com/blog/eye-tracking-in-xr-the-2022-wrap-up-and-innovations-on-the-horizon.md): Tobii's acting head of XR, Emma Bauer, takes a look back at XR in 2022, talking about some of the things Tobii has been working on and what innovations she expects to see in 2023. - [Eye tracking insights for better digital experiences](https://www.tobii.com/blog/eye-tracking-insights-for-better-digital-experiences.md): Whether you're testing early-stage designs or live websites, using eye tracking to analyze visual behavior gives you the clarity to design smarter and more confidently. - [How eye tracking gives insight into musical minds](https://www.tobii.com/blog/eye-tracking-insights-musical-minds.md): Eye tracking reveals what a professional pianist sees compared to his students. These insights are very beneficial in skills training. Read the article. - [Eye tracking — making the metaverse authentic](https://www.tobii.com/blog/eye-tracking-making-the-metaverse-authentic.md): Tobii's Johan Hellqvist and Maggie Ma discuss the metaverse, what it is, and the significance of eye tracking as an enabling technology for authenticity. - [Eye tracking setup: A step‑by‑step guide for reliable results](https://www.tobii.com/blog/eye-tracking-setup-a-stepbystep-guide.md): A practical guide to eye tracking setup for wearable and screen‑based systems, helping you achieve cleaner data, smoother sessions, and more reliable results. - [Eye tracking study recruitment – managing participants with vision irregularities](https://www.tobii.com/blog/eye-tracking-study-recruitment-managing-participants-with-vision-irregularities.md): There's no point eye tracking if participants can't see properly, factor corrective lenses into your study design. Read Dr Tim Holmes eye tracking advice. - [Eyes don’t lie: Understanding consumer behavior](https://www.tobii.com/blog/eyes-dont-lie-understanding-consumer-behavior.md): Eye tracking reveals where people look, how long they focus, and what they ignore—giving researchers clear insight into what works and what doesn't. - [Eyes on HP: better HMDs, social interaction for work and life, and BYOD](https://www.tobii.com/blog/eyes-on-hp-hmd-social-interaction-work-life-byod.md): Peter Peterson, Head of XR Software and Solutions, R&D at HP, gives his views on current XR market trends and possible challenges impacting the XR market. - [Eyes on HTC: Enterprise use of XR is expanding](https://www.tobii.com/blog/eyes-on-htc-enterprise-use-of-xr-is-expanding.md): Drew Bamford, Corporate Vice President of HTC Vive Creative Labs, discusses key trends and possible challenges impacting the XR market. - [Eyes on NVIDIA: VR eye tracking is the beginning – immersive ray-traced photo-realism and expressive avatars soon to break through](https://www.tobii.com/blog/eyes-on-nvidia.md): A blog post with NVIDIA and Tobii. VR eye tracking is the beginning – immersive ray-traced photo-realism and expressive avatars soon to break through. - [Eyes on Pico: training and healthcare will accelerate enterprise XR adoption](https://www.tobii.com/blog/eyes-on-pico-training-and-healthcare.md): Karen Zu, VP of marketing at Pico, gives her views on the current XR market trends and possible challenges impacting the XR market. - [Eyes on Qualcomm: What will the future of XR bring?](https://www.tobii.com/blog/eyes-on-qualcomm-what-will-the-future-of-xr-bring.md): Brian Vogelsang, Senior Director of Product Management for Qualcomm Technologies’ XR business group, discusses trends driving the XR industry forward. - [FAR CRY® 6 will support Tobii eye tracking at launch](https://www.tobii.com/blog/far-cry-6-will-support-tobii-eye-tracking-at-launch-on-october-7-2021.md): We're happy to announce that Far Cry 6 will have extended view, aim at gaze and several other popular eye tracking features enabled at launch. - [Feel the immersion in X-Plane 12 with native Tobii head and eye tracking](https://www.tobii.com/blog/feel-the-immersion-in-x-plane-12-with-native-tobii-head-and-eye-tracking.md): Laminar Research and Tobii Gaming bring Tobii Eye Tracker 5 support to X-Plane 12, enabling head and eye tracking for an immersive flight experience. - [What’s the formula behind an F1 driver?](https://www.tobii.com/blog/formula1-eye-tracking.md): Nico Hülkenberg is 1st to use wearable eye trackers while driving a Formula 1 car. Find out what he actually sees and how it can improve sport performance. - [Four inspiring healthcare use cases — how eye tracking benefits people and businesses](https://www.tobii.com/blog/four-inspiring-healthcare-use-cases.md): Learn about 4 healthcare use cases that all use eye tracking to benefit people and businesses. - [From F1 racing to League of Legends — How eye tracking can improve your game performance](https://www.tobii.com/blog/from-f1-racing-to-league-of-legends.md): Mobalytics and Tobii launched a brand-new way for League of Legends players to evaluate and improve based on their gaze data. - [A gaze expression experiment with MetaHuman](https://www.tobii.com/blog/gaze-expression-experiment-with-metahuman.md): In this post, we talk about an experiment we carried out to enable gaze expressions for metaverse-ready avatars — powered by MetaHuman and Tobii. - [Gaze matters: Rethinking eye tracking in precision sport](https://www.tobii.com/blog/gaze-matters-rethinking-eye-tracking-in-precision-sport.md): Coaches can use eye tracking to train not just where athletes look, but how — enhancing gaze stability, saccades, and fixation for better performance under pressure. - [Google study — TV and YouTube ads](https://www.tobii.com/blog/google-eye-tracking-study-tv-youtube-ads.md): Google partners with Tobii Insight in an eye tracking study. They found out the type of ads that catches the audience's attention most effectively. - [How the driver monitoring system will help achieve Vision Zero](https://www.tobii.com/blog/how-driver-monitoring-systems-will-help-achieve-vision-zero.md): The Driver Monitoring System, how it works, and how it will help create a future without accident-related fatalities — Tobii's Peter Tiberg explains. - [How eye tracking and visual insights can give F1 drivers a winning edge](https://www.tobii.com/blog/how-eye-tracking-and-visual-insights-give-f1-drivers-a-winning-edge.md): Dr. Zoe Wimshurst works with some Formula 1 drivers, examining how they gather and use visual information while operating at the very limits to human performance. - [How eye tracking can enhance space industry processes](https://www.tobii.com/blog/how-eye-tracking-can-enhance-space-industry-processes.md): Eye tracking technology within space industry operations can be used to enhance quality control, reduce human error and ease employee training. - [How eye tracking can enhance your performance in F1 PC game](https://www.tobii.com/blog/how-eye-tracking-can-enhance-your-performance-in-f1-pc-game.md): What can Tobii Eye Tracking do for you as a racing enthusiast to improve your skills and help you get more out of simulation games such as F1? - [Eye tracking enhances airport wayfinding systems](https://www.tobii.com/blog/how-eye-tracking-can-improve-airport-wayfinding.md): Nearly 70% of US travelers rely on airport signage for navigation. Learn how eye tracking can improve airport wayfinding and helps travelers find their way. - [How eye tracking can prevent the spread of germs](https://www.tobii.com/blog/how-eye-tracking-can-prevent-the-spread-of-germs.md): We address how devices equipped with eye tracking can prevent the spread of germs by offering touchless and handsfree interaction. We address how devices equipped with eye tracking can prevent the spread of germs by offering touchless and handsfree interaction. Read more to learn how. - [How eye tracking enhances referee training](https://www.tobii.com/blog/how-eye-tracking-enhances-karate-referee-training.md): How international karate professional and coach Imola Szebényi used Tobii glasses to uncover discrepancies in her study of referees. - [How eye tracking gaze plots revolutionize user experience](https://www.tobii.com/blog/how-eye-tracking-gaze-plots-revolutionize-ux.md): Discover how gaze plots reveal where users look, navigate, and engage with digital experiences. Learn how eye tracking provides actionable UX insights that go beyond traditional analytics. - [How eye tracking helps ads connect and convert](https://www.tobii.com/blog/how-eye-tracking-helps-ads-connect-and-convert.md): Explore how Tobii’s eye tracking tools help brands create ads that capture attention, boost engagement, and drive results through smarter, data-driven insights. - [How eye tracking helps Avanza create a seamless user experience](https://www.tobii.com/blog/how-eye-tracking-helps-avanza-seamless-user-experience.md): Avanza used eye tracking to create a seamless user experience. Revealing the WHY behind people’s actions and quantitative data on human behavior. - [How eye tracking helps football players see the game differently](https://www.tobii.com/blog/how-eye-tracking-helps-football-players-see-the-game-differently.md): Discover how eye tracking helps football players improve situational awareness, decision-making, and performance with insights from expert Osama Abbas. - [How eye tracking can inform discipline based educational research](https://www.tobii.com/blog/how-eye-tracking-informs-chemistry-education.md): Dr. VandenPlas explores how eye tracking research provides a better understanding of how students learn chemistry concepts. Improving methods of education. - [From gaze to insights: How eye tracking reveals mind’s process](https://www.tobii.com/blog/how-eye-tracking-reveals-minds-process.md): This article explores how eye tracking bridges vision and cognition, analyzing signals to reveal insights into attention, memory, and decision-making. - [Seeing smarter: How eye tracking supercharges smart glasses](https://www.tobii.com/blog/how-eye-tracking-supercharges-smart-glasses.md): Tobii eye tracking enables smart glasses to understand the wearer, detect what they’re looking at, and respond naturally for hands‑free, power‑efficient use. - [How eye tracking technology enhances passenger experience](https://www.tobii.com/blog/how-eye-tracking-technology-enhances-passenger-experience.md): Eye tracking technology significantly enhances wayfinding by providing insights into how passengers interact with signage and navigate through the airport. - [How eye tracking transforms simulation training across industries](https://www.tobii.com/blog/how-eye-tracking-transforms-simulation-training-across-industries.md): Discover how eye tracking enhances simulation training in aviation, healthcare, and driving by revealing attention, improving decisions, and boosting performance and safety. - [How eye tracking validates medical device safety and performance](https://www.tobii.com/blog/how-eye-tracking-validates-medical-device-safety-and-performance.md): Eye tracking enables MedTech companies to objectively assess potential risks and evaluate how medical devices are used in their intended environments. - [How eye tracking works and why it matters](https://www.tobii.com/blog/how-eye-tracking-works.md): Learn how eye tracking technology captures eye movements, measures attention, and reveals human behavior using sensors, algorithms, and real‑time data. - [How science can help us understand art](https://www.tobii.com/blog/how-science-helps-us-understand-art.md): Eye tracking is helping unlock some of creativity's secrets. Gaze patterns can highlight the different ways children and trained artists create art. - [How the HTC VIVE Pro Eye helps shape the future of VR and eye tracking](https://www.tobii.com/blog/how-the-htc-vive-pro-eye-helps-shape-the-future-of-vr-and-eye-tracking.md): The HTC VIVE Pro Eye VR headset with built-in Tobii eye tracking technology. What eye tracking in commercially available VR headsets means for business. - [How to build stronger market research with behavioral insights](https://www.tobii.com/blog/how-to-build-stronger-market-research-with-behavioral-insights.md): Learn how to strengthen market research with behavioral insights. Discover when to use surveys, interviews, observation, and eye tracking for better decisions. - [How to choose the right eye tracker for your research](https://www.tobii.com/blog/how-to-choose-the-right-eye-tracker.md): We will take you through the top four criteria to consider when looking for an eye tracker for research — to help you choose the best one from the get-go. - [How to make my organization understand the importance of user testing](https://www.tobii.com/blog/how-to-make-my-organization-understand-the-importance-of-user-testing.md): Learn the value of user testing and why your organization can’t afford to ignore it. It aids decision making, saves time and redesign costs. - [How to make your TV ads more effective](https://www.tobii.com/blog/how-to-make-tv-ads-more-effective.md): Eye tracking used to discover true audience engagement with tv commercials. Wearable eye trackers reveal key tactics to get your message across. - [How to own consumer attention at four critical touchpoints with eye tracking](https://www.tobii.com/blog/how-to-own-consumer-attention-4-touchpoints-eye-tracking.md): In this post, we share how to get inside the minds of your customers using eye tracking, enabling you to optimize products and win consumer attention. - [How to use eye tracking data in sports performance](https://www.tobii.com/blog/how-to-use-eye-tracking-data-in-sports-performance.md): Wearable eye tracking is a fantastic tool to dig into the cognitive processes that occur when out on the ice, hitting a ball, or judging a performance. - [From hangar to cockpit: How Tobii Glasses X enhances training and productivity](https://www.tobii.com/blog/how-tobii-glasses-x-enhances-training-and-productivity-across-aviation.md): Enhance aviation training and safety with wearable eye tracking technology that uncovers critical visual skills in aircraft construction, inspection and flying. - [From control room to work site: How Tobii Glasses X powers insight across the grid](https://www.tobii.com/blog/how-tobii-glasses-x-powers-insight-across-the-grid.md): From operating live systems to building the infrastructure that supports them, Tobii Glasses X helps power grid teams train more efficiently and safely. - [Powering productivity: How Tobii Glasses X transform manufacturing performance](https://www.tobii.com/blog/how-tobii-glasses-x-transforms-industrial-performance.md): This blog post explores how Tobii Glasses X helps measure human expertise in industrial settings—ensuring consistent operating procedures, accurate inspections, and optimized workflows. - [Driving innovation: How Tobii Glasses X unlocks performance in the automotive industry](https://www.tobii.com/blog/how-tobii-glasses-x-unlocks-new-performance-in-the-automotive-industry.md): From precise vehicle assembly to skilled, safe driving, wearable eye tracking is revealing the unseen patterns behind better cars and better experiences. - [How you can predict advertising success](https://www.tobii.com/blog/how-you-can-predict-advertising-success.md): Want to make sure your online advertising is effective? Eye tracking tests your ads on their performance in noticeability, engagement and emotional impact. - [See how you can improve your Standardized Work](https://www.tobii.com/blog/improve-standardized-work.md): Russell Watkins from Sempai uses eye tracking to reveal how to optimize Standard Operating Procedures. Insights on increasing safety, quality, and delivery. - [Improve workplace safety with eye tracking](https://www.tobii.com/blog/improve-workplace-safety-with-eye-tracking.md): Use eye tracking to identify risks in work environments and improve situational awareness. Tobii eye trackers allow you to see what your workers see. - [Innovative training starts with a look](https://www.tobii.com/blog/innovative-training-starts-with-a-look.md): Learn how eye tracking makes training more efficient and impactful, enhancing your skill transfer strategies and getting your team on board. - [Top 4 Takeaways from InCabin USA 2024](https://www.tobii.com/blog/insights-from-incabin-usa-2024.md): InCabin USA brought together professionals from the automotive sensing industry and their interest in in-cabin safety, comfort, and productivity solutions. - [Inspiring women in science: leading the way in eye tracking research](https://www.tobii.com/blog/inspiring-women-in-science-leading-the-way-in-eye-tracking-research.md): Join us on International Day of Women and Girls in Science as we highlight influential scientists in eye tracking research. - [Introducing eye tracking — the road from idea to commercialization](https://www.tobii.com/blog/introducing-eye-tracking-the-road-from-idea-to-commercialization.md): This post summarizes the typical customer journey from idea to commercialization, and how our Professional Services can support you along the way. - [Introducing the Tobii Driver Monitoring System](https://www.tobii.com/blog/introducing-the-tobii-driver-monitoring-system-built-on-20-years-of-innovation-and-integration-know-how.md): In this post, we focus on how we address the ‘safer for people’ element with our Tobii Driver Monitoring System (DMS). Learn more about this product. - [Introducing Tobii Glasses X: Easy, affordable eye tracking for levelling-up your business](https://www.tobii.com/blog/introducing-tobii-glasses-x.md): Tobii Glasses X, our newest wearable eye tracker, shows you hidden truths about your business in intuitive, affordable, and scalable ways. - [Making the roads and skies safer with eye tracking](https://www.tobii.com/blog/making-roads-and-skies-safer-with-eye-tracking.md): We present 3 studies on driver and pilot transportation safety from our recent webinar. Learn how eye tracking was used in their transport safety studies. - [Measuring cognitive load in real time](https://www.tobii.com/blog/measuring-cognitive-load-in-real-time.md): Learn how Tobii & SOMAREALITY are advancing the future of eye tracking. Monitor mental workload in real time with non-invasive eye tracking and cognitive algorithms. - [A new era of smart cars — creating a driver monitoring system](https://www.tobii.com/blog/new-era-of-smart-cars.md): A new era of smart cars. Very soon every new vehicle will require a DMS. With effective and affordable software from Tobii, we’re ready. - [Why next generation surgical systems will include eye tracking](https://www.tobii.com/blog/next-generation-surgical-systems-includes-eye-tracking.md): Eye tracking provides value for clinical staff, patients, and hospital administrations. Read how the value of eye tracking is proven in surgical systems. - [Nobel-inspired milestones in eye tracking research](https://www.tobii.com/blog/nobel-inspired-milestones-in-eye-tracking-research.md): We want to highlight groundbreaking human behavior research using eye tracking that continue to shape industries, enable innovation, and improve lives. - [Online shoppers don’t read, they glance](https://www.tobii.com/blog/online-shoppers-don-t-read-they-glance.md): Learn what a large‑scale eye tracking study, the Mobile Ready Hero Image standard, and Neem’s Rhino tool reveal about how shoppers see and decide online. - [OpenXR announces the first extension for eye tracking](https://www.tobii.com/blog/openxr-announces-the-first-extension-for-eye-tracking.md): In this post, we discuss the importance of open standards and how eye tracking as an OpenXR extension is a catalyst for innovation in the XR ecosystem. - [Optimizing financial reporting UX with eye tracking](https://www.tobii.com/blog/optimizing-financial-reporting-ux-with-eye-tracking.md): Two experts share how they are using eye tracking and attention metrics to revolutionize financial report engagement. - [Overcome the WEIRD bias in eye tracking studies](https://www.tobii.com/blog/overcome-the-weird-bias-eye-tracking-studies.md): Behavioral research is conducted using eye tracking which is becoming more portable. Learn how to take research out of the WEIRD and into the (real) world. - [Partnerships in XR eye tracking: fundamental to mass-market uptake](https://www.tobii.com/blog/partnerships-in-xr-eye-tracking-fundamental-to-mass-market-uptake.md): The success of XR relies on cross-domain collaboration because it ensures that essential facilitating technologies such as eye-tracking. - [Political leaders take a look at eye tracking](https://www.tobii.com/blog/political-leaders-take-a-look-at-eye-tracking.md): Angela Merkel and Stefan Löfven see how SAP have integrated Tobii's technologies. The heads of state were shown various kinds of innovative technologies. - [Rapid firing + intelligent interfaces with eye tracking in VR](https://www.tobii.com/blog/rapid-firing-intelligent-interfaces-with-eye-tracking-in-vr.md): Using your eyes adds another level of immersion to VR — while also making the gaming experience more fast paced and effective. - [Real vs. synthetic behavior: A market researcher’s perspective on artificial insight](https://www.tobii.com/blog/real-vs-synthetic-behavior.md): Observing real human behavior brings nuance, context, and unexpected insights that algorithmic data simply can’t replicate, giving us a genuine edge in market research and usability projects. - [Realistic virtual vision with Dynamic Foveated Rendering](https://www.tobii.com/blog/realistic-virtual-vision-with-dynamic-foveated-rendering.md): This blog seeks to explore the current benefits made possible via foveation, with an emphasis on recent benchmarks Tobii conducted. - [Why the RTA interview is a game-changer in qualitative research](https://www.tobii.com/blog/retrospective-think-aloud-interview-is-a-game-changer.md): How the retrospective think-aloud interview and eye tracking can help overcome the limitations of qualitative research. Find out how it’s a game changer. - [Revealed: 7 eye tracking features in Assassin’s Creed ® Origins ⚔](https://www.tobii.com/blog/revealed-7-eye-tracking-features-in-assassin-s-creed-origins.md): Assassin’s Creed® Origins features Tobii eye tracking. We reveal some of the eye tracking features that are included. - [Three scientific studies shed new light on early learning processes](https://www.tobii.com/blog/shedding-new-light-on-early-learning-processes.md): Attention computing has helped deliver new findings about early learning and attention bias to faces, individual preferences, and social interaction. - [The shift-to-the-home macro trend that's accelerating digital transformation](https://www.tobii.com/blog/shift-to-the-home-macro-trend-digital-transformation.md): We are in the middle of a macro trend: the shift-to-the-home. Work, healthcare, and school are undergoing a digital transformation to fit into our homes. - [So many signs, so little time...](https://www.tobii.com/blog/so-many-signs-so-little-time.md): More and more airports are turning to eye tracking to figure out exactly what’s working (and what’s not) when it comes to signs, directions, and the overall passenger journey. - [Sports performance — figuring out what success looks like](https://www.tobii.com/blog/sports-performance-figuring-out-what-success-looks-like.md): Sports-performance guru Dr. Daniel Laby talks about how he has used Tobii Pro Glasses 3 to gain insight into what success looks like in sports. - [Synchronized research through Tobii Pro Glasses 3](https://www.tobii.com/blog/synchronized-research-through-tobii-pro-glasses-3.md): In this blog, we’ll provide an overview of how Tobii Pro Glasses 3 synchronization works and how it supports a variety of research areas. - [The danger of relying on opinion—uncover the truth with eye tracking](https://www.tobii.com/blog/the-danger-of-relying-on-opinion.md): Evaluate your designs, product displays, digital signs, and packaging in real-world settings using eye tracking to determine their shelf appeal. - [The future of eye tracking in workforce development](https://www.tobii.com/blog/the-future-of-eye-tracking-in-workforce-development.md): Eye tracking lets you discover differences in behavior through eye movements, empowering you to speed up training and nail the crucial onboarding period. - [The limits of predictive eye tracking in shopper marketing](https://www.tobii.com/blog/the-limits-of-predictive-eye-tracking-in-shopper-marketing.md): This article explores the scientific limitations of predictive eye tracking tools and argues why combining real eye tracking with psychological analysis offers superior insights. - [Game on! The next generation Tobii Eye Tracker for PC Gaming is here](https://www.tobii.com/blog/the-next-generation-tobii-eye-tracker-for-pc-gaming-is-here.md): We are really proud to announce the launch of our next-generation PC Gaming eye tracker, Tobii Eye Tracker 5. - [The power of eye tracking in packaging performance](https://www.tobii.com/blog/the-power-of-eye-tracking-in-packaging-performance.md): Eye tracking helps brands see what packaging really grabs attention, guiding design decisions with real data instead of guesswork. - [The power of situational awareness](https://www.tobii.com/blog/the-power-of-situational-awareness.md): Learn how eye tracking enhances situational awareness by improving decision‑making, safety, and performance through deeper insight into human behavior. - [The psychology of driving](https://www.tobii.com/blog/the-psychology-of-driving.md): We bring together insights from three conversations with Professor Ola Svenson to explore why drivers consistently misjudge their abilities. - [The real competition happens at the bar](https://www.tobii.com/blog/the-real-competition-happens-at-the-bar.md): Eye tracking reveals how attention shapes drink choices in crowded bars during World Cup season, measuring which POS materials influence decisions. - [The science behind the swing: Eye tracking boosts golf performance](https://www.tobii.com/blog/the-science-behind-the-swing.md): Tobii eye tracking helps golfers improve focus and performance — giving teams a competitive edge at the pressure-filled 2025 Ryder Cup. - [The secret to transforming vision therapy?](https://www.tobii.com/blog/the-secret-to-transforming-vision-therapy.md): With Tobii eye tracking, Optics Trainer makes vision therapy feel more like a video game, turning routine exercises into something patients want to do. - [The top 5 commercial VR innovations enabled by Tobii Ocumen](https://www.tobii.com/blog/the-top-5-commercial-vr-innovations-enabled-by-tobii-ocumen.md): Check out the 5 top VR innovations using advanced biomarkers from Tobii Ocumen to bring solutions to commercialization in healthcare, aviation, and training. - [Tobii at GDC 2025](https://www.tobii.com/blog/tobii-at-gdc-2025.md): Thomas Papa, our head of Tobii Gaming, will be at GDC. He would love to chat with you about anything related to head and eye tracking in games. - [Tobii Eye tracking debuts in eSports](https://www.tobii.com/blog/tobii-eye-tracking-debuts-in-esports.md): We’ve been working on making this a reality for quite some time, and together with Alienware and ELEAGUE we made our debut in eSports. - [Tobii eye tracking enhances over 100 games](https://www.tobii.com/blog/tobii-eye-tracking-enhances-over-100-games.md): Over 100 games , Tobii has not only evolved that original ocular innovation, but also added a number of new ways to play games with your eyes. - [Tobii Ghost: new interface for viewers](https://www.tobii.com/blog/tobii-ghost-new-interface-for-viewers.md): Tobii has been working together with the Ghost community in order to bring your viewers a better experience. Introducing a new interface for viewers. - [Tobii Horizon — gearless head tracking](https://www.tobii.com/blog/tobii-horizon-gearless-head-tracking.md): Tobii Horizon is a software alternative to head tracking – no hats, no reflectors, no additional hardware. Designed for use on PC-laptops. - [Tobii Nexus — Webcam eye tracking for your device or application](https://www.tobii.com/blog/tobii-nexus-webcam-eye-tracking-for-your-device.md): Tobii Nexus is our first software-only integration platform for delivering attention data. In this post, we share ideas about how you could use Tobii Nexus. - [Tobii Ocumen — transforming innovation into commercial products](https://www.tobii.com/blog/tobii-ocumen-transforming-innovation-into-commercial-products.md): Learn how sensor technology and data capabilities have now reached an inflection point, delivering today’s VR platforms that are powerful and sensor-driven. - [XR developer focus — Tobii Ocumen, VR games, and Interaction design](https://www.tobii.com/blog/tobii-ocumen-vr-games-and-interaction-design.md): In this blog post, we will discuss Tobii Ocumen success stories, VR games featuring eye tracking as well as design for gaze-based interactions. - [Dyslexia Awareness Day 2023 – Tobii's impact on a critical initiative](https://www.tobii.com/blog/tobiis-impact-on-a-critical-initiative.md): Read how our eye tracking technology has empowered organizations and universities to get a deeper understanding of dyslexia and help those living with it. - [Tools to deal with the shift to Industry 4.0](https://www.tobii.com/blog/tools-to-deal-with-the-shift-to-industry-4-0.md): Eye tracking is helping businesses adapt to the 4th Industrial Revolution with more effective skills training that improves quality and productivity. - [Tobii's top 5 tech trends for 2023](https://www.tobii.com/blog/top-5-tech-trends-for-2023.md): Tobii experts share their top trends to watch out for in 2023. Including, the use of tech in sports, driver monitoring systems, generative AI, data transparency, and XR. - [Top three most sought after technologies in a single headset](https://www.tobii.com/blog/top-three-most-sought-after-technologies-in-a-single-headset.md): The top three components and functions that will drive XR adoption are 1) headset comfort and usability, 2) field of view, and 3) eye tracking. - [The secret to an engaging car showroom](https://www.tobii.com/blog/toyota-dx3-car-showroom-eye-tracking-study.md): Toyota used Tobii eye tracking for marketing research. The study reveals how generational differences and the layout of a showroom influence car buyers. - [The new way to train a workforce – just by looking](https://www.tobii.com/blog/train-a-workforce-just-by-looking.md): Learn how eye tracking can help with knowledge transfer and performance assessment within the manufacturing workforce — and many others. - [Transforming autism social skills training with eye tracking](https://www.tobii.com/blog/transforming-autism-social-skills-training-with-eye-tracking.md): In the ever-evolving field of autism therapy, eye tracking is making a profound impact. Discover how BioStream is one of the pioneers driving this revolution. - [Transforming healthcare and accessibility through innovation](https://www.tobii.com/blog/transforming-healthcare-and-accessibility-through-innovation.md): Eye tracking technology delivers real-time insights for early diagnosis, better communication, and inclusive care across many health conditions. - [Understanding autism with eye tracking](https://www.tobii.com/blog/understanding-autism-with-eye-tracking.md): Hamish Finlayson creates apps and games for kids with autism. Eye tracking is a valuable tool in the research and treatment of people with ASD. - [Understanding aviation performance with eye tracking](https://www.tobii.com/blog/understanding-aviation-performance-with-eye-tracking.md): Explore how eye tracking reveals attention and cognitive workload in aviation, helping improve pilot performance, training, and safety beyond traditional outcome analysis. - [Understanding cognitive load with Tobii eye tracking](https://www.tobii.com/blog/understanding-cognitive-load-with-tobii-eye-tracking.md): Eye tracking opens a new window into human behavior, whether you're exploring attention, decision-making, or interaction, it provides powerful insights. - [Understanding decision-making in sports with eye tracking](https://www.tobii.com/blog/understanding-decision-making-in-sports-with-eye-tracking.md): In sports, every split-second decision counts. Lee Waters shares his experience using eye tracking to get insights into these decision-making processes. - [Understanding what the user is looking at](https://www.tobii.com/blog/understanding-what-the-user-is-looking-at.md): We explore the intricacies of eye-based input and unveil strategies to surmount its inherent limitations. - [Unlocking shopper behavior: 10 insights to boost your retail sales](https://www.tobii.com/blog/unlocking-shopper-behavior-10-insights-to-boost-your-retail-sales.md): Discover 10 data‑backed shopper insights that reveal how customers make decisions—and learn how to optimize your retail experience to boost sales. - [A new era for eye tracking with AI algorithms on NPU](https://www.tobii.com/blog/unlocking-the-power-of-ai-algorithms-on-npu.md): The shift to NPUs brings unique opportunities for device manufacturers and developers to integrate eye tracking into their products. Find out why this advancement matters. - [A deeper level to training: Unlocking the power of hidden skills](https://www.tobii.com/blog/unlocking-the-power-of-hidden-skills.md): Eye tracking captures the whole scope of a person’s capability, whether they’re ensuring product quality, maintaining safety, or overseeing assembly. - [US survey: Over a third of Americans are interested in using attention computing](https://www.tobii.com/blog/us-survey-attention-computing.md): Tobii recently completed a nationwide survey of more than 1,000 Americans to determine what sentiments they have regarding attention computing. - [User testing with eye tracking goes mobile](https://www.tobii.com/blog/user-testing-with-eye-tracking-goes-mobile.md): We outline in three use cases, how two of our new advancements work together to make UX research with eye tracking easier and what insights can be obtained. - [Using VR and eye tracking in healthcare applications](https://www.tobii.com/blog/using-vr-and-eye-tracking-in-healthcare-applications.md): Johan Bouvin talks about the healthcare use case. Looking at the merge of VR and eye tracking, the benefits for healthcare, and some innovation tools. - [VIVE Pro Eye brings eye tracking to the forefront of VR](https://www.tobii.com/blog/vive-pro-eye-brings-eye-tracking-to-the-forefront-of-vr.md): HTC’s VIVE Pro Eye is a clear sign of something Tobii has been saying for a long time: eye tracking is becoming increasingly foundational for XR. - [Watching the Winter Olympics through an athletes’ eyes](https://www.tobii.com/blog/watching-the-winter-olympics-through-an-athletes-eyes.md): Discover how eye tracking uncovers the visual skills behind elite winter sport performance, from stabilizing gaze to managing rapid movement and complex environments. - [Exciting ways that eye tracking is aiding education research](https://www.tobii.com/blog/ways-that-eye-tracking-aids-education-research.md): Discover how eye tracking is helping researchers make strides in the fields of educational and language research. Read our article about learning. - [Wearable vs. screen‑based eye trackers: Which Tobii product is right for you?](https://www.tobii.com/blog/wearable-vs-screenbased-eye-trackers.md): Discover the key differences between wearable and screen-based eye trackers. Learn which Tobii eye tracking solution fits your research goals, environment, and industry needs. - [What eye tracking reveals about cognition in human factors](https://www.tobii.com/blog/what-eye-tracking-reveals-about-cognition-in-human-factors.md): We explore how human factors use eye tracking to explore attention, memory, and decision-making—insights that help design smarter, safer, and more intuitive systems. - [What is foveated rendering?](https://www.tobii.com/blog/what-is-foveated-rendering.md): Tobii answers your question: what is foveated rendering. We explain the various foveated renderings and the amazing things you can do with this technology. - [What makes Tobii Eye Tracker 5 so immersive?](https://www.tobii.com/blog/what-makes-tobii-eye-tracker-5-so-immersive.md): Discover what makes Tobii Eye Tracker 5 more immersive and gives the best gaming experience money can buy. Not just for gamers, but content creators too. - [What the AOI?!](https://www.tobii.com/blog/what-the-aoi.md): Dr. Tim Holmes discusses the importance of understanding the consequences of the Areas of Interest you create for the insights you generate in eye tracking studies. - [What you need to know about spatial computing and eye tracking](https://www.tobii.com/blog/what-you-need-to-know-about-spatial-computing-and-eye-tracking.md): Learn how has Tobii approached the challenges of realizing the potential of spatial computing and how it ties to the Extended Reality industry. - [Why build DMS for signal latency and robustness](https://www.tobii.com/blog/why-build-dms-for-signal-latency-robustness.md): Tobii has developed a new AI-based software for driver monitoring with superior robustness, and no latency of eye gaze and head pose tracking. - [Why eye tracking will be standard on all VR headsets](https://www.tobii.com/blog/why-eye-tracking-will-be-standard-on-all-vr-headsets.md): In this post, we take a look at the impact of virtualization on remote collaboration and why application developers are building for eye tracking. - [Why marketers need behavioral research and how it impacts ROI](https://www.tobii.com/blog/why-marketers-need-behavioral-research-and-how-it-impacts-roi.md): Explore why understanding consumer behavior is the key to influencing it. Learn how you can justify the need to invest in the right research to impact ROI. - [Why smart glasses need eye tracking](https://www.tobii.com/blog/why-smart-glasses-need-eye-tracking.md): Eye tracking in smart glasses can provide natural and novel ways for user input, accelerating AI-driven use cases and streamlining usability. - [Beyond Driver Monitoring: Why trust is the future of interior sensing](https://www.tobii.com/blog/why-trust-is-the-future-of-interior-sensing.md): As automated driving evolves, interior sensing must go beyond driver monitoring. Learn why trust, takeover readiness and human-centric design are shaping the future of DMS and OMS. - [Why you can’t afford to ignore VR analytics](https://www.tobii.com/blog/why-vr-analytics-eye-tracking.md): Learn how the combination of eye tracking and VR can help you. Reveal what attracts customers' attention, cut training costs or optimize your design. - [XR developer focus — avatars, games, and pilot training](https://www.tobii.com/blog/XR-developer-focus-avatars-games-and-pilot-training.md): First in a new XR blog series for software and game devs, with this edition looking at eye tracking in avatars, games, and use case for pilot training. - [XR developer focus — PS VR2, games, hardware improvement, and healthcare](https://www.tobii.com/blog/XR-developer-focus-PSVR2-games-hardware-improvement-and-healthcare.md): In this XR developer focus post, Johan Bouvin summarizes the impact of our eye tracking in upcoming VR headsets. - [Company](https://www.tobii.com/company.md): Find out more about Tobii, where we are located in the world, and about our partners and resellers. Discover why we are the global leader in eye tracking. - [Privacy policy](https://www.tobii.com/company/privacy-policy.md): Tobii AB (publ) is committed to ensuring that your privacy is protected. Please read our Privacy Policy. - [This is Tobii](https://www.tobii.com/company/this-is-tobii.md): Discover why we are the global leader in eye tracking and the pioneer of attention computing. Learn how our technology will revolutionize the world. - [Certifications](https://www.tobii.com/company/this-is-tobii/certifications.md): At Tobii, we pride ourselves on our awarded certifications. We have been awarded the following ISO certificates: ISO9001, ISO14001 and ISO27001. - [Our global offices and hubs](https://www.tobii.com/company/this-is-tobii/global-offices.md): Find out where our offices are located around the world and how you can contact us. - [Open-source software for research](https://www.tobii.com/company/this-is-tobii/open-source-software-for-research.md): Access information, share, and download applications for research that are compatible with our eye trackers. - [Our partner network](https://www.tobii.com/company/this-is-tobii/our-partner-network.md): Our trusted partners integrate our technology in their solutions, develop compatible applications and provide us with tools for our own product ranges. - [Tobii resellers](https://www.tobii.com/company/this-is-tobii/our-resellers.md): Contact the reseller nearest you to find out more about our products. Our resellers can help you choose the best eye trackers for your purpose. - [Our research partner ecosystem](https://www.tobii.com/company/this-is-tobii/our-software-partners.md): Our various partners with compatible solutions make it easy to add eye tracking to their own data streams. - [Why choose Tobii?](https://www.tobii.com/company/this-is-tobii/why-choose-tobii.md): We help build a world where technology works in harmony with people. We have two decades of helping our customers turn innovation into commercial solutions. - [Tobii and artificial intelligence](https://www.tobii.com/company/tobii-and-artificial-intelligence.md): Tobii leads eye tracking innovation with 20+ years of R&D, driving AI, machine learning, and sensor breakthroughs to transform understanding of human behavior. - [Tobii Discover](https://www.tobii.com/company/tobii-discover.md): Find out more about Tobii – our ISO certifications, how our technology works in harmony with people, and what we call attention computing. - [Data transparency policy](https://www.tobii.com/company/tobii-eye-tracking-data-transparency-policy.md): Developing an application that stores or transfers Tobii eye tracking data, Tobii requires that it complies with our eye tracking data transparency policy. - [Contact us](https://www.tobii.com/contact.md): Interested in finding out more about eye tracking, our products or how we can help you with your research study? Contact us! - [Dive into the world of eye tracking innovation](https://www.tobii.com/contact/subscribe.md) - [Tobii Services Offering](https://www.tobii.com/cs/tobii-services-offering.md): On the page you are able to download the Tobii Limited Warranty. Contact Connect if you have any questions. - [Tobii Events](https://www.tobii.com/events.md): Find all Tobii events related to eye tracking for research and innovation. Sign up for an event or webinar or visit us at our conference booths for demos! - [Yokohama Engineering Expo](https://www.tobii.com/events/2026yokohama.md): Japan’s leading automotive event with 600+ exhibitors. Visit Tobii at booth N13 or book a private car demo to explore advanced mobility innovations. - [A new blink detection method with eye tracking](https://www.tobii.com/events/a-new-blink-detection-method-with-eye-tracking.md): Join our research webinar where we will provide a beginner-friendly introduction to eye blinks and present the latest blink detection method. - [A practical introduction to eye tracking](https://www.tobii.com/events/a-practical-introduction-to-eye-tracking.md): Learn more about eye tracking methodology and how to practically work with eye trackers including Tobii Pro Spectrum. Hosted by Tobii and Lund University. - [AfriCHI 2023](https://www.tobii.com/events/africhi-2023.md): Visit us at AfriCHI 2023 to learn more about how eye tracking can be used within human computer interaction and to see our solutions in action. - [An eye on healthcare](https://www.tobii.com/events/an-eye-on-healthcare.md): Learn how eye tracking has facilitated progress in virtual healthcare and continues to enhance innovations in medical assessment, treatment, and training. - [An introduction to Tobii Connect and Tobii Academy](https://www.tobii.com/events/an-introduction-to-tobii-connect-and-tobii-academy.md): Whether you're just getting started or want to make the most of your Tobii eye trackers, this webinar will introduce you to two essential resources: Tobii Connect and Tobii Academy. - [Annual Medical Device Human Factors and Usability Engineering Conference](https://www.tobii.com/events/annual-medical-device-human-factors-and-usability-engineering-conference.md): Join us at the Medical Device HF & UE Conference to explore how eye tracking strengthens usability testing, risk identification, and human factors insight. - [Ask an eye tracking research expert](https://www.tobii.com/events/ask-the-expert.md): Join us for an interactive webinar with one of our eye tracking experts. Deep-dive, ask questions and get immediate answers about your research with eye tracking. - [Tobii at CES 2023](https://www.tobii.com/events/ces-2023.md): Experience attention computing in person! Join Tobii at the world’s most influential tech conference 5th-8th Jan, 2023 - [CHI 2023](https://www.tobii.com/events/chi-2023.md): Are you a researcher, practitioner, or designer going to the Conference on Human Factors in Computing systems? Come and demo our products at our booth #408. - [Cognitive psychology research symposium](https://www.tobii.com/events/cognitive-psychology-research-symposium.md): Hear directly from three esteemed researchers on how they benefited from using wearable eye tracking in their cognitive psychology work. - [Congress of the Spanish Society of Psychophysiology and Cognitive and Affective Neuroscience](https://www.tobii.com/events/congress-of-spanish-society-of-psychophysiology-cognitive-affective-neuroscience.md): Tobii will be will have a workshop on eye tracking solutions and software in the field of psychology and neuroscience at SEPNECA in Spain. - [DDI2022 - Conference on Driver Distraction and Inattention](https://www.tobii.com/events/ddi2022.md): Driver monitoring systems are the future of road safety. Meet us at DDI2022, where we will demo our Tobii DMS solution and wearables Tobii Pro Glasses 3. - [Defence Training Technology](https://www.tobii.com/events/defence-training-technology.md): Visit Tobii’s booth #16 to chat with our experts about our Aerospace and tactical solutions and demo our products. - [Product demo: The eye tracking research starter kit](https://www.tobii.com/events/demo-eye-tracking-starter-kit.md): Sign up for our product demo to get expert guidance and hands-on tips about how to use our eye tracking research starter kit in your field of research. - [Discover Tobii Pro Spark](https://www.tobii.com/events/discover-tobii-pro-spark.md): Join us to explore Tobii Pro Spark - our newest and most affordable eye tracker. Hear about inspiring use cases and participate in the Q&A session! - [Driving safety: Enhancing training and user experience for a safer future on the road](https://www.tobii.com/events/enhancing-training-for-a-safer-future-on-the-road.md): Join Tobii and Royal Haskoning DHV for an event on innovative technologies like eye tracking, transforming driver training and road safety. - [European Conference on Developmental Psychology](https://www.tobii.com/events/european-conference-developmental-psychology.md): Come by our table at the European Conference on Developmental Psychology to chat with us about your research and demo our eye trackers. - [European Summer School on Eye Movements (ESSEM)](https://www.tobii.com/events/european-summer-school-on-eye-movements.md): Join us at ESSEM 2024 and attend our presentation on September 11th, to learn more about blink detection using eye openness signals. - [Exploring human perception with eye tracking](https://www.tobii.com/events/exploring-human-perception-with-eye-tracking.md): Join us at our upcoming webinar where researchers will share eye tracking insights from psychological & cognitive sciences. - [Eye tracking in education](https://www.tobii.com/events/eye-tracking-beyond-the-lab.md): In this webinar, we will discuss the latest research and explore practical solutions for implementing eye tracking technology in the classroom. - [Using eye tracking for automotive research](https://www.tobii.com/events/eye-tracking-for-automotive-research.md): Join our user meeting focusing on eye tracking in automotive research. Our speakers will discuss their research and share their unique findings. - [Eye tracking in simulation research: Setups, methods, & applications](https://www.tobii.com/events/eye-tracking-in-simulation-research.md): This webinar explores how eye tracking can be applied in simulation-based research to study human behavior, attention, and performance across different domains. - [Eye Tracking Research Toolbox](https://www.tobii.com/events/eye-tracking-research-toolbox.md): The course is divided into two components. A conceptual framework and a practical introduction to the challenges you will encounter during a study. - [Eye tracking seminar at Centrale Pédagogique des IUT de France, Département GACO](https://www.tobii.com/events/eye-tracking-seminar-central-pedagogic-des-iut-bordeaux.md): Join our eye tracking presentation and demonstrations throughout this seminar day arranged by Central Pédagogic des IUT Bordeaux. - [Future Land Forces](https://www.tobii.com/events/future-land-forces.md): Meet us at booth no. 37 to explore how our solutions can improve training and skills transfer. - [Get to know Tobii Pro Lab: Assessing selective attention using eye tracking](https://www.tobii.com/events/get-to-know-tobii-pro-lab.md): We’ll use a screen-based selective attention paradigm – the Flanker task - which helps to assess a person’s ability to inhibit an inappropriate response. - [Improving medical device safety with eye tracking](https://www.tobii.com/events/how-eye-tracking-is-improving-medical-device-safety.md): Join us for a research spotlight webinar with Dr. Karen K. Giuliano and Dr. Frank Sup from the University of Massachusetts Amherst. In this session we will dive deeper into results of their recent usability study on IV smart pumps. - [Tobii and MediaLab — how to use eye tracking in humanities](https://www.tobii.com/events/how-to-use-eye-tracking-in-humanities.md): Tobii and MediaLab get together with an invited group of students for a one day on site user meeting on how to use eye tracking in humanities. - [Human Factors and Ergonomics Society 2023](https://www.tobii.com/events/human-factors-and-ergonomics-society.md): Join Tobii at HFES 2023! Stop by our booth #7 to demo our range of Tobii Pro products. - [Human Factors and Ergonomics Society 2025](https://www.tobii.com/events/human-factors-and-ergonomics-society-2025.md): Join Tobii at HFES 2025! Stop by our booth #13 to demo our range of Tobii Pro products. - [ICCAS 2024](https://www.tobii.com/events/iccas-2024.md): Come by our booth to see our solutions in action at the International Conference on Cognitive Aircraft Systems (ICCAS). - [IHM'24](https://www.tobii.com/events/ihm-2024.md): Join us at IHM'24 to learn more about eye tracking applications for human machine interaction. - [Improving transportation safety with eye tracking](https://www.tobii.com/events/improving-transportation-safety-with-eye-tracking.md): Our expert panel of researchers share their latest research and insights on using eye tracking to examine visual attention in transportation safety research. - [IMSH 2023](https://www.tobii.com/events/imsh-2023.md): Visit Tobii at IMSH 2023, the scientific conference that explores the latest innovations and best practices in healthcare simulation. See us at booth 126. - [IMSH 2026](https://www.tobii.com/events/imsh-2026.md): Visit Tobii at IMSH 2026, the scientific conference that explores the latest innovations and best practices in healthcare simulation. See us at booth 142. - [Tobii at InCabin Europe](https://www.tobii.com/events/incabin-barcelona.md): We’re excited to meet you at InCabin Europe where you can have a closer look at our homologated single camera solution and our sensor fusion demo. Visit us at booth #100! - [InCabin — Brussels](https://www.tobii.com/events/incabin-brussels.md): Join us at InCabin, Brussels where we'll demo our state-of-the-art solutions for automotive safety and research. - [Tobii at InCabin Detroit](https://www.tobii.com/events/incabin-detroit.md): Join us at InCabin Detroit where you can demo our automotive interior sensing solutions and listen to our speaker sessions! - [InCabin — Phoenix](https://www.tobii.com/events/incabin-phoenix.md): At InCabin, Phoenix, we will demo Tobii DMS, drop by our booth, try out our solution and see how you can move the camera to best fit your vehicle design. - [INTERACTION 2023](https://www.tobii.com/events/interaction-2023.md): Visit our booth with BitBrain at Interaction 2023 to explore our eye tracking and EEG solutions for HCI and UX research. - [International Multi-Brain Barcelona Congress](https://www.tobii.com/events/international-multi-brain-barcelona-congress.md): Tobii will be at this year’s International Multi-Brain Barcelona Congress to showcase how eye tracking can be used in the field neuroscience. Visit us. - [The latest advancements in eye tracking research](https://www.tobii.com/events/latest-advancements-in-eye-tracking-research.md): Join us for the launch of the 2025 Annual Research Report where we will highlight the role of eye tracking in scientific advancements demonstrating its wide application in both labs and real-world settings. - [Le Printemps des Études](https://www.tobii.com/events/le-printemps-des-etudes.md): Le Printemps des Études tradeshow supports professionals in communications, marketing, and survey industries by helping them find solutions tailored to their needs. - [Measuring pupil size with eye tracking](https://www.tobii.com/events/measuring-pupil-size-with-eye-tracking.md): Experts in measuring pupil size with eye tracking, provide a methodological walk-through of best practices for data collection and analysis. - [NeuroErgonomics 2026](https://www.tobii.com/events/neuroergonomics-2026.md): Explore NeuroErgonomics 2026 and discover Tobii eye tracking in action. Demo our products for neuroscience, behavior, and real-world research. - [Neuropsychology: Back to the Future](https://www.tobii.com/events/neuropsychology-back-to-the-future.md): Visit our booth at the Dutch Society for Neuropsychology's event to learn more about how eye tracking can be used within Neuroscience. - [Neuroscience 2022](https://www.tobii.com/events/neuroscience-2022.md): We are proud to be participating at the return of SFN’s in-person annual meeting, Neuroscience 2022. Visit the Tobii booth #2602. - [Neuroscience20](https://www.tobii.com/events/neuroscience20.md): Two-day summit of panel discussions and expert speakers. The goal of this event is to bring leaders in healthcare and policy together from across the globe. - [NordiCHI 2022](https://www.tobii.com/events/nordichi-2022.md): Attend our session "Eye tracking and human behavior – research as objective as it can get" at NordiCHI 2022. Join Veronika Petrovych online or onsite. - [OHBM 29th Annual Meeting 2023](https://www.tobii.com/events/ohbm-29th-annual-meeting-2023.md): Meet Tobii at OHBM’s 29th Annual Meeting! Visit our booth #321 to connect with a Tobii expert and demo our products. - [OHBM 30th Annual Meeting 2024](https://www.tobii.com/events/ohbm-annual-meeting-2024.md): Meet Tobii at OHBM’s 30th Annual Meeting! Visit our booth #307 & 308 to connect with a Tobii expert and demo our products. - [Optimizing human-machine collaboration](https://www.tobii.com/events/optimizing-human-machine-collaboration.md): This research webinar, explores how eye tracking is being leveraged to enhance safety, decision-making, and user experience in high-stakes environments. - [Passenger Terminal Expo](https://www.tobii.com/events/passenger-terminal-expo.md): Listen to our presentation with Heathrow Airport, where we’ll talk about a joint eye tracking project to improve wayfinding at Heathrow Terminal 5. - [PsychoPy -Tobii eye tracking workshop](https://www.tobii.com/events/psychopy-tobii-eye-tracking-workshop.md): Join Tobii and PsychoPy at Nottingham University for a one-day on-site workshop on how to create an eye tracking experiment using PsychoPy and eye tracking from Tobii. - [Qualisys’ Animal Sciences User Group Event](https://www.tobii.com/events/qualisys-animal-sciences-user-group-event.md): Join our demo at the upcoming Animal Sciences user group meeting hosted by our Motion Capture partner Qualisys. - [Qualisys User Night](https://www.tobii.com/events/qualisys-user-night.md): The User Night is hosted by Qualisys’ distributor in Germany, Velamed GmbH, and it's an informal meet-up and social gathering for the congress participants. - [Quirks Event 2023 - New York](https://www.tobii.com/events/quirks-event-2023-new-york.md): Come see us at Quirks NY 2023! Pass by our Kiosk Q to connect with a Tobii expert and demo our eye tracking solutions. - [Quirks Event 2024 - New York](https://www.tobii.com/events/quirks-ny-event-2024.md): Come see us at Quirks NY 2024! Pass by Booth #607 to connect with a Tobii expert and demo our eye tracking products. - [Round table discussion on driver's training and education](https://www.tobii.com/events/roundtable-on-the-drivers-education-training.md): A round table discussion with the industry leaders and automotive OEMs on driver's training and education, with a special focus on ADAS and UX. - [Saudi Airport Exhibition](https://www.tobii.com/events/saudi-airport-exhibition.md): Visit us at booth H2-337 to explore our solutions and listen to our talk on how eye tracking can be used to improve wayfinding at airports. - [See the unseen: Gain insight online, from every device](https://www.tobii.com/events/see-the-unseen.md): Join our comprehensive introduction to Sticky by Tobii, an online self-service platform, with expert user case sharing and a platform walkthrough. - [Seeing through the eyes of consumers](https://www.tobii.com/events/seeing-through-the-eyes-of-consumers.md): Join this virtual demo to get an overview of how you can apply this technology to optimize packaging design, ads, shopper experience, and UX interfaces. - [Shaping the future of eye tracking](https://www.tobii.com/events/shaping-the-future-of-eye-tracking.md): Join us for the launch of the Annual Research Report 2024, where we will unveil the latest findings on the use of eye tracking technology in scientific research over the past year. - [Society for Neuroscience 2023](https://www.tobii.com/events/society-for-neuroscience-2023.md): Join Tobii at SFN 2023! Stop by our booth #1228 to demo our range of Tobii Pro products. - [Society for Neuroscience 2024](https://www.tobii.com/events/society-for-neuroscience-2024.md): Join us and Brain Products at SFN 2024! Stop by our booth #650 to demo our range of Tobii products. - [Society for Neuroscience 2025](https://www.tobii.com/events/society-for-neuroscience-2025.md): Join Tobii at SFN 2025! Stop by our booth #3014 to demo our range of Tobii products. - [SPIE AR | VR | MR 2023](https://www.tobii.com/events/spie-ar-vr-mr-2023.md): SPIE AR | VR | MR is an industry event attracting researchers and others, to create the future of augmented, virtual and mixed reality. Meet us there! - [SPIE AR | VR | MR 2024](https://www.tobii.com/events/spie-ar-vr-mr-2024.md): SPIE AR | VR | MR focuses on hardware and enabled content from augmented, virtual and mixed reality, combined with visionary industry perspectives from technology leaders. - [SPIE AR | VR | MR 2025](https://www.tobii.com/events/spie-ar-vr-mr-2025.md): Discover the future of augmented, virtual, and mixed reality at SPIE AR | VR | MR 2025, the premier event for researchers, engineers, investors, and innovators. - [SPIE AR | VR | MR Expo 2026](https://www.tobii.com/events/spie-ar-vr-mr-2026.md): Visit us at booth #6332 for live demos and discover how Tobii technology powers solutions for display, dimming, decorative parts, and waterproofing. - [Sports research user meeting](https://www.tobii.com/events/sports-research-user-meeting.md): We're excited to join the AECC University College, School of Health and Rehabilitation Sciences, to host the third eye tracking user meeting for sports and performance research. - [Sports research user workshop](https://www.tobii.com/events/sports-user-workshop.md): Join our workshop to get hands on training on how to use Tobii Pro Glasses 3 with Qualisys motion caption integration for your Sports related research. - [SRCD 2023 Biennial Meeting](https://www.tobii.com/events/srcd-2023-biennial-meeting.md): Join Tobii at SRCD 2023 to promote the understanding of child development. Visit our booth 112! - [Succeet22](https://www.tobii.com/events/succeet22.md): Succeet22 is an event for market research, insights, surveys and data analytics. Learn about Tobii and how eye tracking can be implemented in your research. - [Tactical Performance Psychology Group Conference 2026](https://www.tobii.com/events/tactical-performance-psychology-group-conference-2026.md): Discover how eye tracking provides objective insights into attention, decision-making, and performance for tactical research, training, and human performance applications. - [Tübingen TeaP 2026](https://www.tobii.com/events/teap-2026.md): Join us at TeaP 2026 and attend our workshops on March 15th, to learn how to use eye tracking as a research methodology and how it can be used in applied, real-world tasks. - [TMRE 2022](https://www.tobii.com/events/tmre-2022.md): The Market Research Event is the global stage for advancing the business value of insights and consumer research. Meet our Tobii experts. - [Tobii and Noldus joint user meeting](https://www.tobii.com/events/tobii-and-noldus-joint-user-meeting.md): Several researchers from different fields talk about their research at this joint onsite event with our partner Noldus. - [Tobii and Noldus User Meeting](https://www.tobii.com/events/tobii-and-noldus-user-meeting.md): Save your seat at the upcoming Noldus and Tobii user meeting at the Christian University Ede (CHE), the Netherlands. - [Tobii at AWE USA 2023](https://www.tobii.com/events/tobii-at-awe-usa-2023.md): Join Tobii at AWE 2023 where you’ll have a chance to explore our XR devices and interact with our platform. - [Tobii at CES 2024](https://www.tobii.com/events/tobii-at-ces-2024.md): Experience attention computing in person! Join Tobii at the world’s most influential tech conference Jan 9-12, 2024. - [Tobii at ECSEE](https://www.tobii.com/events/tobii-at-ecsee.md): Join us at the ECSEE. Check out our presentations and hands on session with our partner BiSigma, and join our booth to discuss your research needs. - [Tobii at ETRA 2023](https://www.tobii.com/events/tobii-at-etra-2023.md): Meet us at the ACM Symposium of Eye Tracking Research & Applications (ETRA) to learn more about eye tracking from our team of experts on site. - [Tobii at ETRA 2024](https://www.tobii.com/events/tobii-at-etra-2024.md): Explore how our solutions could add value to your research - Meet up with us at ETRA 2024! - [Tobii at ETRA 2025](https://www.tobii.com/events/tobii-at-etra-2025.md): We look forward to hearing more about your eye tracking research at ETRA 202. Explore how our solutions could add value to different research applications. - [Tobii at EWIC](https://www.tobii.com/events/tobii-at-ewic.md): Come by our booth at the European Workshop on Imagery and Cognition (EWIC) to explore our solutions and discuss your research with our experts onsite. - [Tobii at InCabin Europe](https://www.tobii.com/events/tobii-at-incabin-europe.md): Discover Tobii’s automotive interior sensing, DMS and OMS solutions at InCabin Europe. Vist us at our booth! - [Tobii at InCabin Sensing Berlin](https://www.tobii.com/events/tobii-at-incabin-sensing-berlin.md): Discover Tobii’s automotive interior sensing solutions at Titanic Chaussee Berlin in June. - [Tobii at InCabin USA](https://www.tobii.com/events/tobii-at-incabin-usa.md): We’re excited to meet you at InCabin USA, where you can explore our solutions for a safer, smarter, and more comfortable in-cabin experience for every passenger. - [Tobii at InCabin USA 2026](https://www.tobii.com/events/tobii-at-incabin-usa-2026.md): Explore in-cabin innovations in safety, comfort, and convenience. Visit booth #100 for a live demo of advanced in-cabin sensing technologies. - [Tobii at SIGGRAPH 2023](https://www.tobii.com/events/tobii-at-siggraph-2023.md): At SIGGRAPH 2023, Tobii will bring its state-of-art technologies that empower XR devices to tackle the challenges of computing, graphics, and optics. - [Tobii at Women in Tech 2023](https://www.tobii.com/events/tobii-at-wit-stockholm-2023.md): Join Tobii at the world’s most influential tech conference for women. Visit our booth on the 5th floor, talk to our experts and demo our cool products. - [Tobii at Women in Tech 2024](https://www.tobii.com/events/tobii-at-wit-stockholm-2024.md): Join Tobii at the world’s most influential tech conference for women. Visit our booth on the 4th floor, Booth #4, talk to our experts and demo our cool products. - [Tobii Eye Tracking Certification Program - USA](https://www.tobii.com/events/tobii-eye-tracking-certification-program-usa.md): Join us for 3 days of discovery and discussion where you will be provided with practical eye tracking knowledge, best practices, and hands-on guidance. - [Tobii Gaming at GDC 2023](https://www.tobii.com/events/tobii-gaming-at-gdc-2023.md): Tobii Gaming is getting fired up to meet our community of users, developers, and gamers at GDC 2023. Stop by and visit us! - [3-day Course in Berlin: Unlocking the potential of eye tracking](https://www.tobii.com/events/tobii-in-house-training-course-berlin.md): Join us for 3 days of discovery and discussion where you will be provided with practical eye tracking knowledge, best practices, and hands-on guidance. - [3-day Course in Mexico: Unlocking the potential of eye tracking](https://www.tobii.com/events/tobii-in-house-training-course-mexico.md): Join us for a 3 day course where you will be provided with practical eye tracking knowledge, best practices, product demos and hands-on expertise. - [3-day Course in Paris: Unlocking the potential of eye tracking](https://www.tobii.com/events/tobii-in-house-training-course-paris.md): Join us for 3 days of discovery and discussion where you will be provided with practical eye tracking knowledge, best practices, and hands-on guidance. - [3-day Course in Shanghai: Unlocking the potential of eye tracking](https://www.tobii.com/events/tobii-in-house-training-course-shanghai.md): Join us for 3 days of discovery and discussion where you will be provided with practical eye tracking knowledge, best practices, and hands-on guidance. - [3-day Course in Singapore: Unlocking the potential of eye tracking](https://www.tobii.com/events/tobii-in-house-training-course-singapore.md): Join us for 3 days of discovery and discussion where you will be provided with practical eye tracking knowledge, best practices, and hands-on guidance. - [3-day Course in London: Unlocking the potential of eye tracking](https://www.tobii.com/events/tobii-in-house-training-london.md): Join us for 3 days of discovery and discussion where you will be provided with practical eye tracking knowledge, best practices, and hands-on guidance. - [3-day Course in Stockholm: Unlocking the potential of eye tracking](https://www.tobii.com/events/tobii-in-house-training-stockholm.md): Join us for 3 days of discovery and discussion where you will be provided with practical eye tracking knowledge, best practices, and hands-on guidance. - [Tobii Pro Glasses 3 data analysis workshop](https://www.tobii.com/events/tobii-pro-glasses-3-data-analysis-workshop.md): In this session, we use recordings of driving scenarios with Tobii Pro Glasses 3 and how the analysis is done with Tobii Pro Lab Analyzer edition. - [What’s new in Tobii Pro Lab? The next level of eye tracking study design](https://www.tobii.com/events/tobii-pro-lab-asp-webinar.md): Join us as we demonstrate the new possibilities the Advanced Screen Project brings to your research. - [Tobii Pro Lab Workshops: Making the most of the Advanced Screen Project](https://www.tobii.com/events/tobii-pro-lab-asp-workshops.md): Join our online workshop on creating experimental eye tracking designs in the Tobii Pro Lab Advanced Screen Project (ASP), led by Dr. Katrina Connell. - [Tobii User Meeting: Didaktikforschung in MINT-Fächern](https://www.tobii.com/events/tobii-user-meeting-didaktikforschung-in-mint-faechern.md): Ein eintägiges, kostenloses User Meeting für Forscher aus der Didaktik in MINT-Fächern um einen Erfahrungsaustausch zu ermöglichen. Tobii Nutzer aus der Mathematik- und Physikdidaktik präsentieren ihre Forschungsprojekte. - [Tobii user workshop at Leiden University](https://www.tobii.com/events/tobii-user-workshop-leiden-university.md): Alongside Leiden University, Tobii is organizing a hands-on workshop where you’ll find out how eye tracking can be used to take your research further. - [Beyond gaze: Understand cognitive load with eye tracking](https://www.tobii.com/events/understand-cognitive-load-with-eye-tracking.md): This research webinar brings together experts in cognitive science, eye tracking, and applied training environments to explore how cognitive load can be measured through eye-based signals. - [3-day Course: Unlocking the potential of eye tracking](https://www.tobii.com/events/unlocking-the-potential-of-eye-tracking.md): Join us for 3 days of discovery and discussion where you will be provided with practical eye tracking knowledge, best practices, and hands-on guidance. - [User Meeting at the ZHAW Center for Aviation](https://www.tobii.com/events/user-meeting-at-the-zhaw-center-for-aviation.md): Join us along with the ZHAW Center for Aviation at an onsite eye tracking user meeting for aviation training and performance research. - [UXPA International 2023](https://www.tobii.com/events/uxpa-international-2023.md): Join Tobii at this year’s UXPA International 2023! Visit us at booth #7 to connect with a Tobii expert and demo our products. - [Vision Sciences Society (VSS) 2026](https://www.tobii.com/events/vision-sciences-society-2026.md): Join us at Vision Sciences Society 2026 at our booth #15 to demo our products and speak to our experts! - [What's new with Sticky by Tobii](https://www.tobii.com/events/what-s-new-with-sticky-by-tobii.md): Join our webinar to discover new tools, smarter algorithms, and an improved user experience designed to make webcam eye tracking more powerful and efficient than ever before. - [PsychoPy and Tobii eye tracking workshop](https://www.tobii.com/events/workshop-with-psychopy-and-tobii-eye-tracking.md): Join Tobii & PsychoPy for a one-day on-site workshop on how to create an eye tracking experiment using PsychoPy and eye tracking from Tobii. - [World Aviation Training Summit 2023](https://www.tobii.com/events/world-aviation-training-summit-2023.md): Join Tobii at WATS 2023! Stop by our partner VTR’s booth #127 to speak with our expert and demo our products. - [World Aviation Training Summit 2024](https://www.tobii.com/events/world-aviation-training-summit-2024.md): Join us at WATS 2024 at our VTR partner booth #129 to demo our products and speak to our experts! - [World Aviation Training Summit 2026](https://www.tobii.com/events/world-aviation-training-summit-2026.md): Join us at WATS 2026 at our booth #511 to demo our products and speak to our experts! - [Learn and support](https://www.tobii.com/learn-and-support.md): Visit our comprehensive library of learning material in our resource center and or get advice and assistance through our support and help center. - [Customer stories](https://www.tobii.com/learn-and-support/customer-stories.md): Companies and universities around the world use our eye tracking and attention computing products to improve their businesses and research. Read their stories. - [Get started with eye tracking](https://www.tobii.com/learn-and-support/get-started.md): New to eye tracking? Learn how eye tracking works, how to choose and set up an eye tracker, collect reliable gaze data, and find Tobii training and support. - [Eye tracking guide](https://www.tobii.com/learn-and-support/get-started/eye-tracking-guide.md): Learn the essentials of eye tracking, including how eye trackers work, what gaze data can reveal, different types of eye trackers, research applications, and eye tracking data analytics. - [What is attention computing?](https://www.tobii.com/learn-and-support/get-started/what-is-attention-computing.md): Attention computing are sensor technologies that interpret our conscious and subconscious behavior through how we move, where we look, and what captures our attention. - [What is eye tracking?](https://www.tobii.com/learn-and-support/get-started/what-is-eye-tracking.md): Eye tracking is a technology that measures where a person is looking and how their eyes move typically using specialized sensors or cameras. - [Research spotlight interviews](https://www.tobii.com/learn-and-support/research-spotlight-interviews.md): In this series of interviews, esteemed researchers discuss how they have used eye tracking across a broad range of applications. Read the interviews. - [Scientific publications](https://www.tobii.com/learn-and-support/scientific-publications.md): Discover the latest trends in eye tracking by exploring our scientific research highlights and the annual publications report. - [Research digest](https://www.tobii.com/learn-and-support/scientific-publications/research-digest.md): The research digest curates the most relevant new studies by research field, so you can keep pace with the latest insights and trends at a glance. Dive deeper anytime in our full publication library. - [Eye tracking insights in consumer research Q1 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/consumer-research-2024-q1.md): Eye tracking technology has been instrumental in uncovering consumer behavior insights in Q1 2024. - [Eye tracking insights in consumer research Q2 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/consumer-research-2024-q2.md): In Q2 2024, eye tracking technology has been pivotal in advancing consumer research, offering nuanced insights into consumer behavior and... - [Eye tracking insights in consumer research Q3 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/consumer-research-2024-q3.md): Eye tracking technology has been pivotal in advancing consumer research by providing precise insights into visual attention and engagement. - [Eye tracking insights in consumer research Q4 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/consumer-research-2024-q4.md): Eye tracking technology has significantly advanced consumer research by providing detailed insights into visual attention and decision-making... - [Eye tracking insights in consumer research Q1 2025](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/consumer-research-2025-q1.md): Eye tracking technology has significantly advanced consumer research by providing detailed insights into visual attention and decision-making... - [Eye tracking insights in consumer research Q2 2025](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/consumer-research-2025-q2.md): Eye tracking technology has significantly advanced consumer research, offering precise insights into visual attention and behavior. - [Eye tracking insights in consumer research - Q3 2025](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/consumer-research-2025-q3.md): Eye tracking technology continues to revolutionize consumer research, providing invaluable insights into consumer behavior and decision-making... - [Eye tracking insights in consumer research Q4 2025](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/consumer-research-2025-q4.md): In Q4 2025, eye tracking technology played a pivotal role in consumer research, offering nuanced insights into consumer behavior, attention, and... - [Eye tracking in consumer research Q1 2026](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/consumer-research-2026-q1.md): Q1 2026 consumer research shows how eye tracking revealed what people notice first, where attention lingers, and how visual cues shape evaluation. - [Eye tracking insights in education research Q1 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/education-research-2024-q1.md): Eye tracking technology has significantly advanced education research by offering precise insights into cognitive processes and learning behaviors. - [Eye tracking insights in education research Q2 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/education-research-2024-q2.md): In Q2 2024, eye tracking technology significantly advanced education research by providing deep insights into cognitive processes and visual... - [Eye tracking insights in education research Q3 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/education-research-2024-q3.md): Eye tracking technology has significantly enhanced education research by providing detailed insights into cognitive processes and learning behaviors. - [Eye tracking insights in education research Q4 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/education-research-2024-q4.md): In Q4 2024, eye tracking technology has significantly advanced education research, offering profound insights into student attention, comprehension,... - [Eye tracking insights in education research Q1 2025](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/education-research-2025-q1.md): Eye tracking technology has significantly enhanced education research by providing detailed insights into visual attention and cognitive processes. - [Eye tracking insights in education research Q2 2025](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/education-research-2025-q2.md): Eye tracking technology has significantly enhanced education research by providing detailed insights into student interactions with learning... - [Eye tracking insights in Q3 2025 education research](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/education-research-2025-q3.md): The Q3 2025 education research publications highlight the transformative role of eye-tracking technology in understanding and enhancing learning... - [Eye tracking insights in Q4 2025 education research](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/education-research-2025-q4.md): In Q4 2025, eye tracking technology played a pivotal role in education research, enabling a deeper understanding of student engagement, learning... - [Eye tracking education research Q1 2026 insights](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/education-research-2026-q1.md): Eye tracking helped reveal how learners, teachers and students process information in real time across VR, video, mathematics, science and language... - [Eye tracking insights in human factors Q1 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/human-factors-2024-q1.md): Eye tracking technology has significantly advanced human factors research in Q1 2024 by providing objective insights into user preferences, attention... - [Eye tracking insights in human factors Q2 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/human-factors-2024-q2.md): In Q2 2024, eye tracking technology has significantly advanced human factors research, providing crucial insights across diverse fields. - [Eye tracking insights in human factors Q3 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/human-factors-2024-q3.md): Eye tracking technology has significantly enhanced research in human factors, as evidenced by recent studies. - [Eye tracking insights in human factors Q4 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/human-factors-2024-q4.md): In Q4 2024, eye tracking technology played a pivotal role in advancing human factors research. - [Eye tracking insights in human factors Q1 2025](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/human-factors-2025-q1.md): Eye tracking technology has been pivotal in advancing human factors research, as demonstrated in Q1 2025 publications. - [Eye tracking insights in human factors Q2 2025](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/human-factors-2025-q2.md): Eye tracking technology has significantly advanced research in human factors, as demonstrated in Q2 2025 publications. - [Eye tracking advancements in human factors research - Q3 2025](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/human-factors-2025-q3.md): In Q3 2025, eye tracking technology has been instrumental in advancing human factors research across various domains. - [Eye tracking insights in human factors: Q4 2025 research summary](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/human-factors-2025-q4.md): Eye tracking technology continues to provide invaluable insights in the field of human factors. - [Eye tracking in human factors Q1 2026](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/human-factors-2026-q1.md): Eye tracking helped reveal how people allocate attention, manage workload, and respond to changing interfaces across a wide range of human factors... - [Eye tracking insights in medical research Q1 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/medical-research-2024-q1.md): Eye tracking technology has significantly advanced medical research in Q1 2024, providing detailed insights into cognitive and perceptual processes. - [Eye tracking insights in medical research Q2 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/medical-research-2024-q2.md): Eye tracking technology has significantly advanced medical research, providing insights into visual search patterns, motor selection, and cognitive... - [Eye tracking insights in medical research Q3 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/medical-research-2024-q3.md): Eye tracking technology has provided critical insights into the visual search patterns and reading abilities of glaucoma patients, revealing distinct... - [Eye tracking insights in medical research Q4 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/medical-research-2024-q4.md): Eye tracking technology has enabled significant advancements in understanding medical conditions such as Post-COVID syndrome and postural tachycardia... - [Eye tracking insights in medical research Q1 2025](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/medical-research-2025-q1.md): Eye tracking technology has proven instrumental in advancing medical research, offering precise and objective assessments across various conditions. - [Eye tracking insights in medical research Q2 2025](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/medical-research-2025-q2.md): In Q2 2025, eye tracking technology has significantly advanced medical research, offering novel insights into conditions such as schizophrenia,... - [Eye tracking insights in Q3 2025 medical research](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/medical-research-2025-q3.md): The Q3 2025 medical research publications highlight the significant role of eye tracking technology in various health contexts. - [Eye tracking in medical research: Q4 2025 Insights](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/medical-research-2025-q4.md): Q4 2025 medical research publications highlighted the significant role of eye tracking technology in advancing our understanding of various medical... - [Eye tracking medical research Q1 2026 insights](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/medical-research-2026-q1.md): Eye tracking supported research across screening, diagnosis, and rehabilitation by turning gaze and pupil behavior into measurable clinical signals. - [Eye tracking insights in psychology and neuroscience Q1 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/psychology-and-neuroscience-2024-q1.md): Eye tracking technology has significantly advanced research in psychology and neuroscience, as demonstrated in recent studies. - [Eye tracking insights in psychology and neuroscience Q2 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/psychology-and-neuroscience-2024-q2.md): Eye tracking technology has significantly advanced research in psychology and neuroscience, as demonstrated by recent studies. - [Eye tracking insights in psychology and neuroscience Q3 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/psychology-and-neuroscience-2024-q3.md): Eye tracking technology has significantly advanced research in psychology and neuroscience, as demonstrated in recent studies. - [Eye tracking insights in psychology and neuroscience Q4 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/psychology-and-neuroscience-2024-q4.md): Eye tracking technology has significantly advanced research in psychology and neuroscience, as evidenced by recent studies. - [Eye tracking insights in psychology and neuroscience Q1 2025](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/psychology-and-neuroscience-2025-q1.md): Eye tracking technology has significantly advanced research in psychology and neuroscience by providing precise insights into cognitive processes. - [Eye tracking insights in psychology and neuroscience Q2 2025](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/psychology-and-neuroscience-2025-q2.md): Eye tracking technology has significantly advanced research in psychology and neuroscience, offering precise insights into cognitive processes and... - [Eye tracking in psychology and neuroscience research: Q3 2025](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/psychology-and-neuroscience-2025-q3.md): The Q3 2025 publications in psychology and neuroscience underscore the value of eye tracking technology in revealing nuanced insights into human... - [Eye tracking in psychology and neuroscience Q4 2025](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/psychology-and-neuroscience-2025-q4.md): This quarter's Psychology And Neuroscience research features 115 publications using Tobii eye tracking. - [Eye tracking in psychology and neuroscience Q1 2026](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/psychology-and-neuroscience-2026-q1.md): Eye tracking helped reveal how attention unfolds across child development, language processing, face perception, pain, and reward learning. - [Eye tracking insights in training and assessment Q1 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/training-and-assessment-2024-q1.md): Eye tracking technology has been pivotal in advancing training and assessment methodologies. - [Eye tracking insights in training and assessment Q2 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/training-and-assessment-2024-q2.md): Eye tracking technology has been instrumental in advancing training and assessment methodologies. - [Eye tracking insights in training and assessment Q3 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/training-and-assessment-2024-q3.md): Eye tracking technology has significantly enhanced research in training and assessment, providing objective insights into hazard identification,... - [Eye tracking insights in training and assessment Q4 2024](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/training-and-assessment-2024-q4.md): Eye tracking technology, as demonstrated in the study of soccer goalkeepers, provides valuable insights into visual perception and decision-making... - [Eye tracking insights in training and assessment Q1 2025](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/training-and-assessment-2025-q1.md): Eye tracking technology has significantly advanced research in training and assessment, as demonstrated by recent studies. - [Eye tracking insights in training and assessment Q2 2025](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/training-and-assessment-2025-q2.md): The study on 8K video quality assessment demonstrates the power of eye-tracking technology in distinguishing visual behavior between experts and... - [Eye tracking in training and assessment Q3 2025](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/training-and-assessment-2025-q3.md): This quarter's Training And Assessment research features 4 publications using Tobii eye tracking. - [Eye tracking in training and assessment research - Q4 2025](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/training-and-assessment-2025-q4.md): In Q4 2025, eye-tracking technology played a pivotal role in advancing research in training and assessment. - [Eye tracking for training and assessment Q1 2026](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/training-and-assessment-2026-q1.md): Eye tracking supported objective assessment across music, surgery, driving, coaching, manufacturing, radiology, and power-plant diagnostics. - [Eye tracking insights in UX research Q1 2025](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/ux-research-2025-q1.md): Eye-tracking technology has been pivotal in advancing UX research, as demonstrated in recent studies. - [Eye tracking insights in UX research Q2 2025](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/ux-research-2025-q2.md): Eye tracking technology has significantly advanced UX research, providing deep insights into user interactions across various domains. - [Eye-tracking insights in UX research: Q3 2025 findings](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/ux-research-2025-q3.md): The Q3 2025 UX research publications underscore the pivotal role of eye-tracking technology in understanding user behavior and optimizing interface... - [Eye tracking insights in UX research Q4 2025](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/ux-research-2025-q4.md): In Q4 2025, UX research leveraged eye-tracking technology to gain valuable insights into product design and aesthetic preferences. - [Eye tracking in UX research: Q1 2026 insights](https://www.tobii.com/learn-and-support/scientific-publications/research-digest/ux-research-2026-q1.md): Eye tracking supported a wide range of UX research in Q1 2026, from interface design and navigation to learning and trust. - [Support and Help Center](https://www.tobii.com/learn-and-support/support.md): Our service-minded customer care teams are here to help if you have any questions about your Tobii eye tracker or any of our applications. Contact us. - [Eye movement biomarkers for reliable disease screening](https://www.tobii.com/lp/assessment-and-therapy.md): Capture early disease symptoms and monitor treatment progress with non-invasive and quick tests using devices and applications empowered with eye tracking. - [Present your research at our scientific webinars](https://www.tobii.com/lp/call-for-webinar-speakers.md): Register now to become a speaker in one of our upcoming webinars. An ideal platform where you can showcase your eye tracking research. - [Solutions for consumer research](https://www.tobii.com/lp/consumer-research.md): With eye tracking, you can see through the eyes of your consumers. Visualize the impact of your shopper journey, packaging design, or advertising. - [Participate in our eye tracking data collections](https://www.tobii.com/lp/data-collection.md): Sign up to participate in our eye tracking data collections and get a 300 SEK voucher. Try some cool tech and help us make sure technology remains inclusive. - [Driving with blinders: how optimism bias skews risk perception](https://www.tobii.com/lp/driving-with-blinders-how-optimism-bias-skews-risk-perception.md): Professor Ola Svenson explains how this bias can lead drivers to underestimate dangerous situations and overestimate their own ability to avoid them. - [The eye tracking research starter kit](https://www.tobii.com/lp/hardware-and-software-bundle.md): Tobii Pro Spark and Tobii Pro Lab combine to provide a fully supported eye tracking research solution at an affordable price. - [Rethinking speed: How driver aid design can change driving behavior](https://www.tobii.com/lp/how-driver-aid-design-can-change-driving-behavior.md): Professor Ola Svenson's study on speed perception found that drivers consistently overestimate the time saved by speeding at high speeds and underestimate time saved at lower speeds. - [跨裝置雲端眼動方案](https://www.tobii.com/lp/sticky-by-tobii-taiwan.md): 在線上進行包裝或廣告研究的眼動追蹤軟體。Sticky 提供經濟實惠的線上眼動追蹤平台,適用於任何裝置。 - [Thank you for visiting our event - Toyota & Tobii](https://www.tobii.com/lp/toyota-tobii-event.md): We hope you enjoyed the event. Please feel free to download our product brochures, reports and guides to find out more about our products and solutions. - [Training and skills assessment](https://www.tobii.com/lp/training.md): Eye tracking is used to capture hidden skills and help organizations improve training, procedures, and quality. - [Why most drivers think they are above average — and why they're not](https://www.tobii.com/lp/why-most-drivers-think-they-are-above-average.md): Psychology professor Ola Svenson study findings revealed a widespread phenomenon: most drivers rate themselves as more skilled than the average. - [Tobii eye tracking products](https://www.tobii.com/products.md): Explore Tobii’s eye tracking solutions, including advanced eye trackers and eye tracking hardware for research, UX, and real-world applications. - [Accessories](https://www.tobii.com/products/accessories.md): Browse eye tracking accessories including corrective lenses, mounting solutions, motion capture integrations and research tools for wearable and screen-based eye trackers. - [Chin Rest](https://www.tobii.com/products/accessories/chin-rest.md): Tobii Chin Rest holds a participant’s head stable during eye tracking experiments with screen-based eye trackers. Perfect for micro-saccade studies. - [Mobile Testing Accessory](https://www.tobii.com/products/accessories/mobile-testing-accessory.md): Mobile device mounting solution for conducting eye tracking usability research with Tobii Pro Nano eye trackers. Compatible with most mobile devices. - [Motion Capture](https://www.tobii.com/products/accessories/motion-capture.md): Tobii Pro Glasses 3 combined with Qualisys or Vicon motion capture systems allows you to study the links between attention and movement. Find out how. - [Shimmer3R](https://www.tobii.com/products/accessories/shimmer3r.md): Tobii Pro Lab integrates with Shimmer's wireless GSR+ sensor for researchers to combine eye tracking data with galvanic skin response. - [StimTracker](https://www.tobii.com/products/accessories/stimtracker.md): Reaction time tests and subliminal single-frame stimuli studies. StimTracker provides a reliable and accurate solution. Use with Tobii Pro Spectrum. - [Corrective Lenses](https://www.tobii.com/products/accessories/tobii-corrective-lenses.md): Want to train all your employees using eye tracking, even those who wear glasses? Use the snap-on corrective lenses for Tobii Pro Glasses 3. - [Tobii Glasses X Corrective Lens Kit](https://www.tobii.com/products/accessories/tobii-glasses-x-corrective-lens-kit.md): Ensure optimal eye tracking performance for all users with the Corrective Lens Kit for Tobii Glasses X. - [Tobii Glasses X Sunglass Clip-on](https://www.tobii.com/products/accessories/tobii-glasses-X-sunglass-clip-on.md): Unlock outdoor eye tracking with the Tobii Glasses X Sunglass Clip-on — designed for seamless performance in bright environments. - [Protective Lenses](https://www.tobii.com/products/accessories/tobii-protective-lenses.md): Safeguard your Tobii Pro Glasses 3 from damage with clear or tinted protective lenses that enable data capture indoors and out. Designed for robustness. - [Tripod Stand](https://www.tobii.com/products/accessories/tripod-stand.md): Solution for mounting Tobii eye trackers on a tripod. Ideal for scene camera setups to study physical objects and social interactions between people. - [Tobii Autosense](https://www.tobii.com/products/automotive/tobii-autosense.md): Our technology enables OEMs to build for tomorrow, helping them design and implement features that offer a more comfortable and intuitive in-cabin experience. - [Single camera driver occupancy](https://www.tobii.com/products/automotive/tobii-autosense/single-camera-interior-sensing.md): We help OEM partners build trust, comfort, and performance, paving the way from supervision to symbiosis with our interior camera sensing. - [Tobii Driver Monitoring System](https://www.tobii.com/products/automotive/tobii-dms.md): Our software for driver monitoring is built on two decades of attention computing, protecting road users from driver drowsiness and distraction. - [Consulting services](https://www.tobii.com/products/consulting-services.md): Work with experienced eye tracking consultants for research, integration, training and analysis. Professional eye tracking services to help you deliver successful projects. - [Customer Integration](https://www.tobii.com/products/consulting-services/customer-integration.md): Integrating eye-tracking into products and applications can be tricky. Tobii has created a workshop/support program to help you keep your project moving. - [Tobii Insight Services](https://www.tobii.com/products/consulting-services/tobii-insight.md): Tobii research consultants help businesses make better decisions. Contact us to see through the eyes of your consumers, audience or employees. - [Training and Education Services](https://www.tobii.com/products/consulting-services/training-and-education.md): Learn to operate your eye tracking system with on-site training, interactive online sessions, and our e-learning platform. - [Our discontinued products](https://www.tobii.com/products/discontinued.md): A list of products that we no longer manufacture or support. While these items are no longer available for purchase, we’ve kept this archive for your reference. - [E-Prime Extensions for Tobii](https://www.tobii.com/products/discontinued/e-prime-extensions.md): E-Prime Extensions for Tobii has been discontinued, please contact us if you have any questions. - [Tobii Aware](https://www.tobii.com/products/discontinued/tobii-aware.md): Tobii Aware is a set of smart features that enable users to increase their privacy, security, productivity, and wellbeing while using a PC. - [Tobii Horizon](https://www.tobii.com/products/discontinued/tobii-horizon.md): Tobii Horizon uses gearless head tracking to bring another dimension to your customers’ favorite games. It empowers a unique playing experience. - [Tobii Tobii IS5XT Integration Platform](https://www.tobii.com/products/discontinued/tobii-is5xt-integration-platform.md): Tobii IS5XT Integration Platform is our fastest and most accurate eye tracking integration platform. Transforms lab projects into viable commercial products. - [Tobii Pro Glasses 2](https://www.tobii.com/products/discontinued/tobii-pro-glasses-2.md): Tobii Pro Glasses 2 is a mobile eye tracking system with 4 eye tracking cameras, for human behavior studies while ensuring outstanding eye tracking robustness and accuracy. - [Tobii Pro Nano](https://www.tobii.com/products/discontinued/tobii-pro-nano.md): Tobii Pro Nano is discontinued. This eye tracker was designed to use with smaller screens, providing a compact, fully-portable research solution. - [Tobii Pro X2-30](https://www.tobii.com/products/discontinued/tobii-pro-x2-30.md): Compact, affordable eye tracker, perfect for studies outside of the lab. It runs at 30 Hz and is designed for instant insights into visual attention. - [Tobii Pro X3-120](https://www.tobii.com/products/discontinued/tobii-pro-x3-120.md): Ultra-slim eye tracker, perfect for human behavior research outside of the lab. The system runs at 120 Hz and makes it possible to track more people than ever. - [Tobii Tobii UX Explore](https://www.tobii.com/products/discontinued/tobii-ux-explore.md): Tobii UX Explore has been discontinued, please contact us if you have any questions. - [Tobii UX Reveal](https://www.tobii.com/products/discontinued/tobii-ux-reveal.md): Tobii UX Reveal has been discontinued, please contact us if you have any questions. - [Eye trackers](https://www.tobii.com/products/eye-trackers.md): Explore Tobii eye trackers for real-world, lab, and digital research. Capture precise gaze data to understand attention, behavior, and decision-making. - [Screen-based](https://www.tobii.com/products/eye-trackers/screen-based.md): Measure visual attention, cognition, and behavior using industry-leading screen-based eye trackers. Explore solutions for research, usability testing, performance, and consumer insights. - [Clinical research — Use cases](https://www.tobii.com/products/eye-trackers/screen-based/clinical-research-use-cases.md): Eye tracking aids clinical researchers in identifying new biomarkers and creating assessment tools by capturing subtle changes in eye movements. - [Compare our screen-based eye trackers](https://www.tobii.com/products/eye-trackers/screen-based/compare-eye-trackers.md): Compare our screen-based eye trackers to decide which one is the best choice for your research needs. - [Developmental psychology — Use cases](https://www.tobii.com/products/eye-trackers/screen-based/developmental-psychology-use-cases.md): Eye tracking enhances the developmental study of infants, providing insights into the behavioral and cognitive processes long before speaking begins. - [Screen-based eye trackers FAQs](https://www.tobii.com/products/eye-trackers/screen-based/frequently-asked-questions.md): We provide answers to frequently asked questions about our screen-based products, including information about research set ups, purchasing, and support. - [Psychology and neuroscience — Use cases](https://www.tobii.com/products/eye-trackers/screen-based/psychology-neuroscience-use-cases.md): Eye tracking offers insights into cognitive functions and emotional states while providing cues to the neural mechanisms underlying these processes. - [Reading and language — Use cases](https://www.tobii.com/products/eye-trackers/screen-based/reading-language-use-cases.md): Eye tracking offers valuable insights into the cognitive processes involved in language comprehension and how individuals process linguistic information. - [Tobii Tobii Pro Fusion](https://www.tobii.com/products/eye-trackers/screen-based/tobii-pro-fusion.md): Tobii Pro Fusion is a fully portable, powerful eye tracker that enables research outside of a lab environment. Helping you to reach further. - [Tobii Pro Spark](https://www.tobii.com/products/eye-trackers/screen-based/tobii-pro-spark.md): A powerful screen-based eye tracker, capturing gaze data at 60 Hz. With this affordable system, anyone can enhance their research with insightful data. - [Tobii Pro Spectrum](https://www.tobii.com/products/eye-trackers/screen-based/tobii-pro-spectrum.md): Screen-based eye tracker for behavioral research. A high-performance research system used in studying eye movements such as saccades and micro-saccades. - [Tobii Webcam Eye Tracking](https://www.tobii.com/products/eye-trackers/screen-based/webcam-eye-tracking.md): A flexible, webcam‑based approach that supports both controlled and distributed studies, while staying fully connected to the Tobii Pro Lab workflow for analysis. - [Distributed online research](https://www.tobii.com/products/eye-trackers/screen-based/webcam-eye-tracking/distributed-online-research.md): Conduct eye tracking studies remotely using participants’ own webcams. Design and collect gaze data without the need for dedicated hardware. - [Local webcam eye tracking](https://www.tobii.com/products/eye-trackers/screen-based/webcam-eye-tracking/local-on-site-research.md): Local webcam eye tracking enables researchers to conduct eye tracking studies on‑site using standard computers and webcams. - [Wearable eye tackers](https://www.tobii.com/products/eye-trackers/wearables.md): Capture real-world behavior with wearable eye trackers and eye tracking glasses. Generate insights for research, training, UX, safety, and performance. - [Tobii Glasses X vs Tobii Pro Glasses 3 comparison](https://www.tobii.com/products/eye-trackers/wearables/comparison.md): A comparison between Tobii Glasses X and Tobii Pro Glasses 3, highlighting the key differences in features and performance to help you choose the right eye tracker. - [Compare Tobii Glasses X vs Pupil Labs Neon](https://www.tobii.com/products/eye-trackers/wearables/comparison-of-tobii-glasses-x-and-pupil-labs-neon.md): A side-by-side comparison of Tobii Glasses X and Pupil Labs Neon to help you understand the key differences between these two wearable eye trackers. - [Wearable Eye Trackers FAQs](https://www.tobii.com/products/eye-trackers/wearables/frequently-asked-questions.md): We provide answers to frequently asked questions about our wearable eye trackers, including information about research set ups, purchasing, and support. - [Tobii Glasses X](https://www.tobii.com/products/eye-trackers/wearables/tobii-glasses-x.md): Tobii Glasses X is a versatile wearable eye tracker designed to capture attention and improving performance in commercial and industrial environments. - [Tobii Glasses X for commercial and behavioral research](https://www.tobii.com/products/eye-trackers/wearables/tobii-glasses-x/commercial.md): An easy-to-use wearable eye tracker designed for consumer and behavioral research. - [Tobii Glasses X for industry](https://www.tobii.com/products/eye-trackers/wearables/tobii-glasses-x/industry.md): Tobii Glasses X is a versatile wearable eye tracker designed to capture attention and improving performance in industrial environments. - [Tobii Pro Glasses 3](https://www.tobii.com/products/eye-trackers/wearables/tobii-pro-glasses-3.md): Designed for the real world, our advanced wearable eye tracker allows you to conduct behavioral research in a wide range of settings. - [Tobii Pro Glasses 3: Consumer research and user experience](https://www.tobii.com/products/eye-trackers/wearables/tobii-pro-glasses-3/consumer-ux-use-cases.md): Understand consumers by observing them in-store, at home, or in other context with Tobii Pro Glasses 3, without intruding on their natural behavior. - [Tobii Pro Glasses 3 Controller App](https://www.tobii.com/products/eye-trackers/wearables/tobii-pro-glasses-3/controller-app.md): The Controller App software is used for controlling most features of Tobii Pro Glasses 3; such as recording, calibrating and live viewing. - [Tobii Pro Glasses 3: Human factors](https://www.tobii.com/products/eye-trackers/wearables/tobii-pro-glasses-3/human-factors-use-cases.md): Capture real-world visual attention data to improve system design, reduce risk, and optimize training. - [Tobii Pro Glasses 3: Cognitive and psychological research](https://www.tobii.com/products/eye-trackers/wearables/tobii-pro-glasses-3/scientific-use-cases.md): Tobii Pro Glasses 3 expands the possibilities of your research by letting you capture high-quality behavioral data in any real-world context. - [Tobii Pro Glasses 3: Training and skills assessment](https://www.tobii.com/products/eye-trackers/wearables/tobii-pro-glasses-3/training-skills-use-cases.md): Improve your staff training processes by visualizing worker processes with Tobii Pro Glasses 3. Train employees faster and standardize procedures. - [Gaming](https://www.tobii.com/products/gaming.md): Our gaming products and solutions deliver head and eye tracking for in-game immersion, streaming, and esports. Our products are the future of gaming. - [Tobii Integrations](https://www.tobii.com/products/integration.md): Unlock the power of Tobii's advanced eye tracking technology. Drive innovation, optimize your product, and transform your business with best-in-class precision and seamless integration. - [Tobii IP licensing](https://www.tobii.com/products/integration/ip-licensing.md): Tobii holds one of the world’s largest patent portfolios related to eye tracking, human behavior, and associated technologies. Read more about our patents. - [Screen-based integrations solutions](https://www.tobii.com/products/integration/screen-based-integrations.md): Seamless eye tracking integration for your products. Whether you're creating software or hardware, Tobii provides flexible solutions designed to fit your needs. - [Assistive technology](https://www.tobii.com/products/integration/screen-based-integrations/assistive-technology.md): Helping people with disabilities to communicate and control their environment with greater ease and independence. - [Brain health assessment and therapy](https://www.tobii.com/products/integration/screen-based-integrations/brain-health-assessment-and-therapy.md): Providing objective biomarkers for brain injuries and a range of​ neurodegenerative and neuropsychiatric conditions. - [Compare screen-based integration solutions](https://www.tobii.com/products/integration/screen-based-integrations/compare-screen-based-integrations.md): A comprehensive comparison of our screen-based integration solutions Tobii Nexus (software) and Tobii Eye Tracker 5L (hardware). - [Consumer electronics](https://www.tobii.com/products/integration/screen-based-integrations/consumer-electronics.md): Enable smarter consumer electronics with eye tracking, unlock attention awareness, intuitive interaction, and personalized AI experiences for next-generation devices. - [Edtech](https://www.tobii.com/products/integration/screen-based-integrations/edtech.md): Enabling insights and interactivity to take personalized learning and development to a new level. - [Get started](https://www.tobii.com/products/integration/screen-based-integrations/get-started.md): Add Tobii’s screen-based eye tracking to your device or app with ease. Get the tools, guides, and support you need to go from concept to commercializationt. - [Professional simulators](https://www.tobii.com/products/integration/screen-based-integrations/professional-simulators.md): Turn attention into measurable insight in professional simulators. Eye tracking reveals what users notice and when, validating situational awareness, decision-making, and procedure adherence with objective data.s. - [Screen-based integrations — Showcases](https://www.tobii.com/products/integration/screen-based-integrations/showcases.md): Download and try our interactive showcases for Tobii Nexus and Tobii Eye Tracker 5L. We can custom make a showcase for you as well! - [Custom screen integration](https://www.tobii.com/products/integration/screen-based-integrations/tobii-custom-screen-integration.md): Custom integration designed to integrate seamlessly into screen-based devices using Tobii algorithms, IP and either Tobii hardware or off-the-shelf components. - [Eye tracker for integration](https://www.tobii.com/products/integration/screen-based-integrations/tobii-eye-tracker-5l.md): Tobii Eye Tracker 5L is a high-end 120Hz eye tracker peripheral for effortless commercial integration. - [Tobii Nexus](https://www.tobii.com/products/integration/screen-based-integrations/tobii-nexus.md): Tobii Nexus software adds intelligent interactivity to your application, working for any user on any device. - [Try Tobii Nexus for free](https://www.tobii.com/products/integration/screen-based-integrations/tobii-nexus/tobii-nexus-free-trial.md): Evaluate Tobii Nexus AI-powered software library to turn webcam images into real-time eye tracking data with minimal computing requirements. - [Vision health assessment and therapy​](https://www.tobii.com/products/integration/screen-based-integrations/vision-health-assessment-and-therapy.md): Deliver smarter, more personalized vision care by incorporating Tobii’s eye tracking into your product. - [What's new in Screen-based integrations](https://www.tobii.com/products/integration/screen-based-integrations/whats-new.md): Explore the latest updates to Tobii's screen-based integrations—from versatile webcam eye tracking to the precision of dedicated hardware eye trackers. - [Tobii Lens Technology](https://www.tobii.com/products/integration/tobii-lens-technology.md): Tobii Lens Technology is a cold lens-casting solution for manufacturing high-grade lenses used in next-gen XR devices and eyewear like Rx glasses. - [Tobii Software Development License Agreement​](https://www.tobii.com/products/integration/tobii-sdk-license.md): Tobii offers software development licenses both for commercial and research purposes.​ - [Tobii Streams SDK](https://www.tobii.com/products/integration/tobii-streams-sdk.md): Tobii Streams SDK is the go-to SDK for all Tobii screen-based eye trackers for commercial use. From webcam eye tracking to Tobii hardware eye trackers. - [XR headsets](https://www.tobii.com/products/integration/xr-headsets.md): Let users experience Tobii in your headsets, content, and applications. Clarity, fidelity, immersion, intuition, superpowers, and insights. - [Device integrations](https://www.tobii.com/products/integration/xr-headsets/device-integrations.md): As a foundational technology for XR, eye tracking can help overcome challenges like constrained system resources, user comfort, and immersion. - [HP Reverb G2 Omnicept Edition](https://www.tobii.com/products/integration/xr-headsets/device-integrations/hp-reverb-g2-omnicept-edition.md): HP Reverb G2 Omnicept Edition headset uses sensor fusion to combine eye tracking with other data to uncover human insights. Powered by Tobii eye tracking. - [HTC VIVE Pro Eye](https://www.tobii.com/products/integration/xr-headsets/device-integrations/htc-vive-pro-eye.md): VIVE Pro Eye with Tobii is next-generation virtual reality. Tobii's eye tracking technology enhances device performance and enriches the user experiences. - [Pico Neo 2 Eye](https://www.tobii.com/products/integration/xr-headsets/device-integrations/pico-neo-2-eye.md): Integrated with Tobii’s eye tracking technology, Pico Neo 2 Eye helps enterprises understand customer behavior, enhances training and improves productivity. - [Pico Neo 3 Pro Eye](https://www.tobii.com/products/integration/xr-headsets/device-integrations/pico-neo-3-pro-eye.md): This versatile, standalone VR headset supports multi-user training, entertainment, and social technology applications with native Tobii eye tracking. - [Tobii XR integration platforms](https://www.tobii.com/products/integration/xr-headsets/tobii-xr-integration-platforms.md): Eye tracking is a highly sought-after technology for AR/VR/MR — enabling foveated rendering, social presence, user immersion, and more. - [Product finder](https://www.tobii.com/products/product-finder.md): Search for products by choosing either a product or solution category. Enhance your research or take your product from innovation to commercialization. - [Software](https://www.tobii.com/products/software.md): Powerful eye tracking software designed for precise eye tracking analysis. Unlock deeper insights with advanced eye tracking analysis software. - [Applications and developer kits](https://www.tobii.com/products/software/applications-and-developer-kits.md): Build eye tracking applications with Tobii SDKs, APIs and software tools. Access gaze data, create custom integrations and accelerate development for research, XR and commercial solutions. - [Tobii Pro Eye Tracker Manager](https://www.tobii.com/products/software/applications-and-developer-kits/tobii-pro-eye-tracker-manager.md): Free software to help manage your screen-based eye tracker. Assists with user calibration and troubleshooting. Download it today. - [Tobii Pro SDK](https://www.tobii.com/products/software/applications-and-developer-kits/tobii-pro-sdk.md): Free software kit for developers working with Tobii Pro eye trackers. Supports various platforms. API bindings for several programming languages. - [Tobii Pro Glasses 3 API](https://www.tobii.com/products/software/applications-and-developer-kits/tobii-pro-sdk/tobii-pro-glasses-3-API.md): A free application programming interface for the creation of solutions that work with Tobii Pro Glasses 3. This API is platform and language independent. - [XR Developer](https://www.tobii.com/products/software/applications-and-developer-kits/xr-developer.md): Develop next-generation XR experiences, immersive games, and enjoyable content. Tobii XR SDK makes eye tracking on your headset easy. - [Glasses Explore](https://www.tobii.com/products/software/behavior-research-software/glasses-explore.md): Glasses Explore is a cloud-based software for understanding how real-world environments affect attention and decision-making. - [How to analyze your data with Glasses Explore](https://www.tobii.com/products/software/behavior-research-software/glasses-explore/features.md): Discover the versatile features of Glasses Explore — how it processes, analyzes, and turns eye tracking data into actionable insights. - [Tobii Pro Lab](https://www.tobii.com/products/software/behavior-research-software/tobii-pro-lab.md): Software designed for behavior research. It supports you through all phases of your study, making it easy to design, inspect, and analyze your research. - [Tobii Pro Lab latest features](https://www.tobii.com/products/software/behavior-research-software/tobii-pro-lab/features.md): Check out our latest product changes as we continue to improve Tobii Pro Lab to empower your team with more functionalities for your research work. - [Tobii Pro Lab free trial](https://www.tobii.com/products/software/behavior-research-software/tobii-pro-lab/free-trial.md): Tobii Pro Lab provides a visual user interface and dedicated software features that support the researcher through all phases of an eye tracking experiment. - [Multimodal research solutions](https://www.tobii.com/products/software/behavior-research-software/tobii-pro-lab/multimodal-research-solutions.md): Our multimodal research solutions are for users who want to combine eye tracking with EEG or biometric datasets. Read about our partners and solutions. - [Screen-based eye tracking studies with Tobii Pro Lab](https://www.tobii.com/products/software/behavior-research-software/tobii-pro-lab/screen-based-eye-tracking-studies.md): Tobii Pro Lab makes it simple for beginners to get started with screen-based eye tracking and offers flexibility as you grow your research ambitions. - [Wearable eye tracking studies with Tobii Pro Lab](https://www.tobii.com/products/software/behavior-research-software/tobii-pro-lab/wearable-eye-tracking-studies.md): Dive into wearable eye tracking studies effortlessly with Tobii Pro Lab software. Tobii Pro Lab enriches your research for exploratory and in-depth analysis. - [Consumer research software](https://www.tobii.com/products/software/consumer-research-software.md): Run faster consumer research with eye tracking software. Discover attention, engagement, and behavior with powerful consumer research tools. - [Tobii Sticky](https://www.tobii.com/products/software/consumer-research-software/sticky.md): Test ads, packaging, websites, and videos with Tobii Sticky's webcam-based eye tracking. Measure consumer attention using online eye tracking and uncover actionable insights in hours. - [Tobii Ocumen](https://www.tobii.com/products/software/data-analysis-tools/tobii-ocumen.md): Tobii Ocumen SDK — an eye tracking toolkit designed to provide devs and researchers access to new kinds of biometrics with data-visualization capabilities. - [Tobii Resource Center](https://www.tobii.com/resource-center.md): Are you looking for eye tracking basics or do you need help integrating our technology into your systems? Get started with our library of learning material. - [A collaboration between Tobii and MSI](https://www.tobii.com/resource-center/customer-stories/a-collaboration-between-tobii-and-msi.md): Tobii Aware — features for privacy and security — preinstalled on MSI all-in-one PCs in PRO and Modern series and Summit and Prestige laptop series. - [Accurate and early detection of Parkinson’s — RightEye and Tobii eye tracking](https://www.tobii.com/resource-center/customer-stories/accurate-and-early-detection-of-parkinsons.md): Learn how RightEye can help with accurate and early detection of Parkinson's using Tobii eye tracking. - [Accelerating the game: Alpine Esports' winning vision for sim racing](https://www.tobii.com/resource-center/customer-stories/alpine-esports-winning-vision-for-sim-racing.md): How Alpine Esports are using Tobii's Eye Tracker 5 to redefine performance and immersion in virtual racing. - [Eye tracking analysis reveals key to success for professional eSport players](https://www.tobii.com/resource-center/customer-stories/analysis-gaze-movement-esports-players.md): SEGA, utilizing eye tracking technology, delves into the correlation between the eye movements and strength of professional eSports players. - [A human-centric analysis of hair products using eye tracking](https://www.tobii.com/resource-center/customer-stories/analysis-of-hair-products-using-eye-tracking.md): Eye tracking has emerged as a powerful tool in human-centered methods, with Tobii leading such research through its analysis and consulting services. - [Eye Tracking x Metaverse](https://www.tobii.com/resource-center/customer-stories/analyzing-new-product-packaging-for-unicharm.md): Eye tracking offers the ability to decipher the consumer’s unconscious mind and understand attention and intent in every phase of the behavioral process. - [Analyzing the visibility of Earth Corporation’s products at the shelf](https://www.tobii.com/resource-center/customer-stories/analyzing-visibility-of-products-at-the-shelf.md): Earth Corporation uses Tobii eye tracking to visualize the true intentions of consumers and deepen their consumer insights. - [Assessing food label effectiveness for the FDA](https://www.tobii.com/resource-center/customer-stories/assessing-food-label-effectiveness-for-the-fda.md): The Food and Drug Administration (FDA) regulates and monitors food labeling standards in the United States and sets guidelines for how to best convey essential information. - [Assessing TV ad attention for Google](https://www.tobii.com/resource-center/customer-stories/assessing-tv-ad-attention-for-google.md): Google partnered with Tobii Insight to find out what people are actually paying attention to while being exposed to advertisements. - [Assessing TV advertising effectiveness with eye tracking](https://www.tobii.com/resource-center/customer-stories/assessing-tv-ad-effectiveness-with-eye-tracking.md): YanHaas ran an advertising pre-test for a multinational food manufacturer looking to launch a TV commercial for a new cooking oil. Discover the results. - [Avanza improves online services with eye tracking](https://www.tobii.com/resource-center/customer-stories/avanza-improves-online-services-with-eye-tracking.md): Eye tracking delivers valuable insight into the ‘why’ behind usability issues. Avanza uses the insight to improve their customers' user experience. - [Cognitive performance through decades of life — test, analyze, refine, repeat](https://www.tobii.com/resource-center/customer-stories/cognitive-performance-through-decades-of-life.md): A talk about cognitive health and how they intend to bring sports research to the masses using the VR application built by REACT Neuro. - [Eye tracking helps improve safety at construction sites](https://www.tobii.com/resource-center/customer-stories/construction-site-situational-awareness-study.md): Wearable eye trackers are used as a skills assessment tool. The research helps evaluate situational awareness in workers at construction work sites. - [Finding the keys to scalability — democratizing brain-health assessment](https://www.tobii.com/resource-center/customer-stories/democratizing-brain-health-assessment.md): A NeuroSync story — how they brought research connecting eye movements with brain trauma into a commercialized VR solution with native Tobii eye tracking. - [Denso halves training time thanks to eye tracking](https://www.tobii.com/resource-center/customer-stories/denso-eye-tracking-study.md): Using eye tracking to study the inspection patterns of experts on its quality assurance line Denso has been able to train staff 50% faster. Read the case. - [Designing safer vehicles with eye tracking](https://www.tobii.com/resource-center/customer-stories/designing-safer-vehicles-with-eye-tracking.md): In their latest study, researchers from the HVR Lab investigated the impact of passenger displays on drivers' visual and cognitive loads, as well as driving performance. - [Driven by Caravaggio: eye tracking study reveals the artist’s intentions](https://www.tobii.com/resource-center/customer-stories/driven-by-caravaggio-eye-tracking-study.md): Researchers use eye tracking to test the hypothesis that Caravaggio understood how we perceive images. These results can improve how art is displayed. - [EarliPoint Health brings earlier autism diagnosis with Tobii eye tracking](https://www.tobii.com/resource-center/customer-stories/earlipoint-health-brings-earlier-autism-diagnosis.md): EarliPoint Health is transforming autism diagnostics with a clear goal: to identify autism earlier to change lives. - [Enhancing aviation safety and design with eye tracking](https://www.tobii.com/resource-center/customer-stories/enhancing-aviation-safety-and-design-with-eye-tracking.md): Empowered by Tobii’s eye tracking technology, researchers uncovered new insights that could shape future flight deck designs and pilot training programs. - [Examining buyer behavior in a car showroom for Toyota](https://www.tobii.com/resource-center/customer-stories/examining-buyer-behavior-toyota-showroom.md): Toyota used eye tracking to study how buyers interact with vehicles and sales material in their showrooms. Discover their in-store shopping behavior. - [Examining quiet eye with elite athletes](https://www.tobii.com/resource-center/customer-stories/examining-quiet-eye-with-elite-athletes.md): Sport research use case - analyzing the gaze behavior of elite table tennis players using Tobii Pro Glasses wearable eye trackers. Read the case. - [Examining the future of subtitled lectures at the University of Antwerp](https://www.tobii.com/resource-center/customer-stories/examining-the-future-of-subtitled-lectures.md): The University of Antwerp investigates if live subtitling helps overcome the language barrier using Tobii Pro Glasses 3 to see through the eyes of students. - [Eye tracking as a powerful tool for exploring decision-making processes](https://www.tobii.com/resource-center/customer-stories/exploring-decision-making-processes-with-eye-tracking.md): Eye tracking technology helps researchers accurately measure how people focus their attention, providing insights into the key factors that drive human decision-making. - [Eye tracking adds a new dimension in experimental economics](https://www.tobii.com/resource-center/customer-stories/eye-tracking-adds-new-dimension-experimental-economics.md): The WISO-Research Lab used Tobii eye trackers to get objective insights into cognitive processes behind the decision making in economic experiments. - [Eye tracking classroom program takes off at Peking University](https://www.tobii.com/resource-center/customer-stories/eye-tracking-classroom-program-peking-university.md): Professor Yan used Tobii Pro Spark eye trackers to cultivate students’ professional perspectives and empower them to leverage eye tracking insights. - [Eye tracking drives innovation in healthcare: ControlRad](https://www.tobii.com/resource-center/customer-stories/eye-tracking-drives-innovation-healthcare-controlrad.md): Medical device maker ControlRad has leveraged eye tracking to improve wellbeing for both practitioners and patients. - [Eye tracking drives innovation in healthcare: NovaSight](https://www.tobii.com/resource-center/customer-stories/eye-tracking-drives-innovation-healthcare-novasight.md): Leveraging Tobii eye tracking technologies, AI, and big-data analysis, NovaSight’s solutions provide the detection and treatment of lazy eye. - [Eye tracking drives innovation in healthcare: PRC-Saltillo](https://www.tobii.com/resource-center/customer-stories/eye-tracking-drives-innovation-healthcare-prc-saltillo.md): Based on the Tobii IS platform, PRC-Saltillo’s Look™ device can be fully controlled without the need for a person or a child to use their hands. - [Eye tracking drives innovation in healthcare: RightEye](https://www.tobii.com/resource-center/customer-stories/eye-tracking-drives-innovation-healthcare-righteye.md): RightEye combines its software solution with Tobii eye tracking to analyze eye movement behavior and translate that into understandable, objective reports. - [Eye tracking proves concept of emotion bias within varying cultural groups](https://www.tobii.com/resource-center/customer-stories/eye-tracking-emotion-bias-within-varying-cultural-groups.md): Researchers from Freie Universität Berlin used eye tracking in a study that revealed the incidence of negativity biases among different cultures by testing reactions to facial expressions. - [Eye tracking expands training possibilities, even when remote](https://www.tobii.com/resource-center/customer-stories/eye-tracking-expands-training-possibilities.md): Dr. Miyazaki discusses combining eye tracking with teaching to bring a realistic experience to his students both near and far. Read the medical study. - [Eye tracking explains development of infants’ abilities](https://www.tobii.com/resource-center/customer-stories/eye-tracking-explains-development-of-infants-abilities.md): Uppsala Child and Baby Lab uses eye tracking to explain infants' growth and transformation in cognitive, social and emotional abilities. - [Eye tracking for vision research](https://www.tobii.com/resource-center/customer-stories/eye-tracking-for-vision-research.md): Cardiff University measured eye movement in people with sight issues and studied how environmental factors affected vision deficits. Read the case. - [Eye tracking gives a voice to people with ALS](https://www.tobii.com/resource-center/customer-stories/eye-tracking-gives-a-voice-to-people-with-als.md): Tobii Dynavox empowers professionals to support people with disabilities through communication solutions—hardware, software, language systems, and training. - [Visualizing expert judgment: Eye tracking in emergency nurse training](https://www.tobii.com/resource-center/customer-stories/eye-tracking-in-emergency-nurse-training.md): Nippon Sport Science University uses eye tracking to visualize the knowledge and skills of experienced nurses in emergency medical care in education. - [Eye tracking applied in the context of an intercultural design workshop](https://www.tobii.com/resource-center/customer-stories/eye-tracking-intercultural-design-workshop.md): Tobii Pro Nano used to capture eye tracking data to analyze behavior and attention span in ULM University intercultural design workshop. Read the study. - [Eye tracking to optimize workflow for bridge operators](https://www.tobii.com/resource-center/customer-stories/eye-tracking-optimize-workflow-bridge-operators.md): Eye tracking is used to understand operators’ visual attention patterns. The data discovered has helped improve their performance through training. - [Eye tracking sheds light on social anxiety](https://www.tobii.com/resource-center/customer-stories/eye-tracking-sheds-light-on-social-anxiety.md): An eye tracking study by the University of Miami confirmed that people with social anxiety pay more attention to negative facial expressions. Read the case. - [Eye tracking as a diagnosis tool for eye movement disorders—a look at nystagmus](https://www.tobii.com/resource-center/customer-stories/eye-tracking-study-eye-movement-disorders.md): University of Melbourne studied nystagmus, and the possibility of using eye tracking as an established form of a diagnosis tool. Read the case study. - [Eye tracking study of package design led to 15% sales growth](https://www.tobii.com/resource-center/customer-stories/eye-tracking-study-of-package-design.md): Stratégir uses eye tracking to evaluate new and existing packages and shelf positioning in purchase process simulations and virtual shelves. Read the case. - [Eye tracking used to understand Tourette syndrome](https://www.tobii.com/resource-center/customer-stories/eye-tracking-to-understand-tourette-syndrome.md): Cardiff University used wearable eye trackers to understand the occurrence of compulsive behavior among people with Tourette syndrome. Read the study. - [Eye tracking in visual perception analysis for Alzheimer's disease patients](https://www.tobii.com/resource-center/customer-stories/eye-tracking-visual-perception-analysis-for-Alzheimer-patients.md): Researchers from the National University of Colombia (UNAL) analyzed eye movement in seven patients with Alzheimer's disease using a Tobii eye tracker. - [SEAT and infotainment design](https://www.tobii.com/resource-center/customer-stories/future-of-road-safety.md): The SEAT Smart Quality team use Tobii Pro Glasses 3 to track the driver's gaze. This technology allows very precise studies of human interaction. - [Eye tracking as a way to illustrate surgical methods and assess students’ learning](https://www.tobii.com/resource-center/customer-stories/german-berlin-heart-center-study.md): German Heart Center use wearable eye trackers to examine the cognitive processes of perfusionists. Giving students access to valuable knowledge. - [How to assess impairment when safety is critical](https://www.tobii.com/resource-center/customer-stories/guarding-sober-roads-and-workplaces.md): Gaize uses eye tracking technology & VR headsets to develop a solution that detects impairment caused by drugs to improve safety on the road and on the job. - [How Heathrow Airport used eye tracking to improve wayfinding in Terminal 5](https://www.tobii.com/resource-center/customer-stories/heathrow-uses-eye-tracking-to-improve-wayfinding.md): Heathrow used eye tracking technology to understand how passengers navigate Terminal 5 to enable them to make wayfinding easier and more efficient. - [How can eye tracking predict driving risk through empathic responses?](https://www.tobii.com/resource-center/customer-stories/how-can-eye-tracking-predict-driving-risk-through-empathic-responses.md): The research team at Liaoning Normal University used Tobii eye tracking technology to examine the relationship between drivers' empathy traits and driving behavior, and proposed targeted intervention strategies for road safety. - [How eye tracking streamlines space industry operations](https://www.tobii.com/resource-center/customer-stories/how-eye-tracking-streamlines-space-industry-operations.md): OHB Sweden recently partnered with Tobii to explore how eye tracking could enhance operator training, software implementation and mission efficiency. - [How HL Display improved the on-shelf messaging and visibility of GSK’s toothpaste brand, Paradontax](https://www.tobii.com/resource-center/customer-stories/how-hl-display-improved-the-on-shelf-messaging-and-visibility.md): Find out how HL Display partnered with Tobii to bring eye tracking insights to their in-store messaging and design. Read the case to learn more. - [How Kubota improved inspection training with eye tracking](https://www.tobii.com/resource-center/customer-stories/how-kubota-improved-inspection-training-with-eye-tracking.md): By introducing Tobii eye tracking wearables into inspection training, Kubota gained a way to provide measurable, targeted feedback, supporting continuous improvement and maintaining high product quality. - [How PING used Tobii Pro Glasses 3 to improve putting performance](https://www.tobii.com/resource-center/customer-stories/how-ping-used-tobii-eye-tracking-to-improve-putting-performance.md): PING used Tobii eye tracking to study quiet eye behavior in putting, applying vision science to improve focus and performance through putter design. - [Design improvements revealed by studying human factors](https://www.tobii.com/resource-center/customer-stories/human-factors-research-benefits-system-design.md): Swedish Civil Aviation Administration uses eye tracking as a skills assessment and quality assurance tool for air traffic controllers. Read the case. - [How Osaka University uses eye tracking to identify autism](https://www.tobii.com/resource-center/customer-stories/identifying-autism-using-eye-tracking.md): By analyzing gaze patterns recorded with eye trackers, researchers at Osaka University developed a quantitative method to help diagnose autism. Read more. - [Improving thoracoscopic surgery training using eye tracking technology](https://www.tobii.com/resource-center/customer-stories/improving-thoracoscopic-surgery-training-with-eye-tracking.md): A research team of doctors have improved medical schools’ thoracoscopic surgery training by combining medical expertise with eye tracking. - [Innovating education with eye tracking classroom at Tongji University](https://www.tobii.com/resource-center/customer-stories/innovating-education-with-eye-tracking-classroom.md): Using Tobii eye tracking, students at Tongji University gained hands-on experience, developed practical skills, and applied human-centered insights to real-world landscape analysis. - [How JAF used eye tracking to verify the effects of driving under the influence](https://www.tobii.com/resource-center/customer-stories/JAF-used-eye-tracking-to-verify-the-effects-of-dui.md): The Japan Automobile Federation used Tobii Pro Glasses 3 to check for driving mistakes and accidents, as well as to measure the gaze of the participants. - [How FURYU is keeping up with Japan’s changing youth culture](https://www.tobii.com/resource-center/customer-stories/keeping-up-with-japans-changing-youth-culture.md): FURYU wanted to ensure their machines stay popular with new generations of Japanese youngsters, by collecting high quality user insights using eye tracking. - [Eye tracking reveals student attention in classroom](https://www.tobii.com/resource-center/customer-stories/kennesaw-state-university.md): Kennesaw State University used eye tracking to investigate student gaze patterns and classroom attention during physical science lectures. Read the case. - [How Kubota cut training time in half and improved digital transformation](https://www.tobii.com/resource-center/customer-stories/kubota-cuts-training-time-with-eye-tracking.md): In addition to improving the efficiency of training, Kubota is using eye tracking as part of the plant’s digital transformation strategy. - [Leveraging eye tracking to connect fans with Samurai Blue (Japan National Football team)](https://www.tobii.com/resource-center/customer-stories/leveraging-eye-tracking-to-connect-fans-with-JFA.md): Learn how eye tracking technology is bridging the gap between fans and the Japanese national (JFA) soccer team, the SAMURAI BLUE. - [Lund University's eye tracking lab for research and teaching](https://www.tobii.com/resource-center/customer-stories/lund-university-eye-tracking-lab.md): Used for multi-disciplinary research, Lund University lab offers high-performance eye trackers for teaching. Tobii Pro Spectrum is used for their research. - [Measuring cognitive load in VR — the power of three](https://www.tobii.com/resource-center/customer-stories/measuring-cognitive-load-in-vr-the-power-of-three.md): We share insights on how the power of 3 — know-how, VR, and eye tracking — has enabled Soma to build a robust solution for calculating neurological insights. - [H&H Castings cuts production line training time with eye tracking](https://www.tobii.com/resource-center/customer-stories/measuring-visual-performance-in-the-foundry-for-h-h-castings.md): H and H Castings used eye tracking to enhance the visual performance of their workers, cutting training time by 400 hours/year and improve workplace safety. - [Munich Airport improves wayfinding](https://www.tobii.com/resource-center/customer-stories/munich-airport-wayfinding-study.md): Munich Airport uses Tobii Pro eye tracking to improve passenger experience and enhance wayfinding. Find out what insights they discovered. - [Navigating museum narratives with eye tracking](https://www.tobii.com/resource-center/customer-stories/navigating-museum-narratives-with-eye-tracking.md): In this study, we partnered with the Rijksmuseum in Amsterdam, using Tobii Pro Glasses 3 to explore how labels guide visitor’s attention. - [Empowering behavioral research through tailored labs and multimodal tools](https://www.tobii.com/resource-center/customer-stories/noldus-empowering-behavioral-research.md): Bridging the gap between expertise and infrastructure: A dive into global research institutions equipped by Noldus with Tobii eye tracking. - [Optimization of learning strategies in digital environments and platforms](https://www.tobii.com/resource-center/customer-stories/optimization-of-learning-strategies.md): Dr. Héctor Ponce conducted eye tracking studies to measure the performance of different learning strategies, mainly in digital environments. Read the case. - [Optimize weather forecast performance](https://www.tobii.com/resource-center/customer-stories/optimize-weather-forecast-performance.md): The NOAA uses eye tracking to optimize weather forecasters' performance. Find out how the team got a deeper understanding of how forecasters think. - [Optimizing POS investment through measured attention](https://www.tobii.com/resource-center/customer-stories/optimizing-POS-investment-through-measured-attention.md): Carlsberg partnered with Tobii and used eye tracking to measure which POS materials influence real purchase decisions. - [Product catalog optimization for Oriflame](https://www.tobii.com/resource-center/customer-stories/oriflame-print-design-research.md): Global cosmetics seller Oriflame uses eye tracking to conduct POS material research and improve catalog design. Find out what insights were discovered. - [Orix Insurance streamlines back-office operations with eye tracking](https://www.tobii.com/resource-center/customer-stories/orix-life-eye-tracking-study.md): ORIX Life uses eye tracking to visualize and understand the knowledge of their skilled workforce in back-office tasks to refine processes and productivity. - [Understanding the impact of digital signage at Osaka Metro](https://www.tobii.com/resource-center/customer-stories/osaka-metro-advertising-study.md): Osaka Metro ADERA used Tobii solutions to gain crucial insights into the visibility of different ads in their stations. Learn how we can improve your ads. - [Out-of-Home ads on track for success](https://www.tobii.com/resource-center/customer-stories/out-of-home-ads-on-track-for-success.md): Limited Space used eye tracking insights to evaluate audience behaviors to facilitate the development of targeted advertising campaigns. Read the study. - [Reducing mix-ups on a pharmaceutical packaging line](https://www.tobii.com/resource-center/customer-stories/pharmaceutical-packaging-line-study.md): A pharmaceutical company used eye tracking to conduct an eye tracking study on one of their packaging lines. Find out what they discovered. - [Preparing a website for launch with eye tracking](https://www.tobii.com/resource-center/customer-stories/preparing-a-website-for-launch-with-eye-tracking.md): Bookingsweden used eye tracking based user testing to improve website features. Eye tracking allowed them to id and fix usability issues before launch. - [Redefining retail with VR and eye tracking](https://www.tobii.com/resource-center/customer-stories/redefining-retail-with-vr-and-eye-tracking.md): How brands and their stores are shaping up for the future, and specifically how VR and eye tracking are helping to streamline the design process. - [Eye tracking gives Rett syndrome patients a voice](https://www.tobii.com/resource-center/customer-stories/rett-syndrome-center-montefiore.md): Rett Syndrome Center uses eye tracking to compare patterns of visual processing in Rett Syndrome patients and non-Rett control subjects. - [Revolutionizing drug inspection and training with eye tracking](https://www.tobii.com/resource-center/customer-stories/revolutionizing-drug-inspection-training-with-eye-tracking.md): Daiichi Sankyo Propharma used eye tracking in its DX strategy, transforming pharmaceutical visual inspections. This innovation halved the training time. - [Revolutionizing optometric tests with eye tracking](https://www.tobii.com/resource-center/customer-stories/revolutionizing-optometric-tests-with-eye-tracking.md): The University of Zaragoza uses eye tracking in optometry and ophthalmology. With Tobii Pro Fusion, they validated two eye tracking-based optometric tests. - [How eye tracking is improving medical device safety](https://www.tobii.com/resource-center/customer-stories/seeing-through-nurses-eyes.md): Dr. Karen K. Giuliano leads an interdisciplinary nursing and engineering research team conducting groundbreaking work that combines clinical experience with wearable eye tracking to improve the safety and usability of IV smart pumps. - [Seeing through the eyes of your child — empowering empathy](https://www.tobii.com/resource-center/customer-stories/seeing-through-the-eyes-of-your-child.md): Tobii talks to Sara McKracken, CEO of Angel Eyes, a charity that provides guidance to the support networks of children diagnosed with a sight impairment. - [Eye tracking classroom expands horizons](https://www.tobii.com/resource-center/customer-stories/slovak-university-eye-tracking-classroom.md): The Slovak University of Technology has a fully equipped eye tracking classroom and lab. They added eye tracking technology to their research techniques. - [Pigeon Global reduced the training time of their visual inspectors by 80%](https://www.tobii.com/resource-center/customer-stories/standardizing-the-craftmanship-of-pigeon-skilled-visual-inspectors.md): Learn how Pigeon Global used Tobii Pro Glasses 3 to improve the training processes of visual inspectors. Eye tracking reduced their training time by 80%. - [Stardots and the future of objective mental health diagnosis](https://www.tobii.com/resource-center/customer-stories/stardots-and-the-future-of-objective-mental-health-diagnosis.md): Stardots is refining the diagnosis process for psychological illnesses with Psilmi™, a new platform that uses eye tracking to assess mental health. - [Assessing reading habits with eye tracking](https://www.tobii.com/resource-center/customer-stories/stiftung-lesen-study.md): The German Reading Foundation used eye tracking for their media consumption research. Studying people’s reading behavior across digital devices. Read how. - [Subway advertising tested with eye tracking](https://www.tobii.com/resource-center/customer-stories/subway-advertising-tested-with-eye-tracking.md): Clear Channel used eye tracking to research the effectiveness of out-of-home advertising in subways. Read the advertising research case study. - [Eye tracking used to compare tactile and visual reading strategies](https://www.tobii.com/resource-center/customer-stories/tactile-visual-reading-strategies.md): Eye tracking is used to understand the reading strategies of both sighted and braille-dependent students when reading algebraic expressions. Read the case. - [Tobii Dynavox uses eye tracking for user interface testing](https://www.tobii.com/resource-center/customer-stories/tobii-dynavox-uses-eye-tracking-for-user-interface-testing.md): Tobii Dynavox used eye tracking for user interface testing. Eye tracking helps discover recurring problems users have, analyzes the why and finds solutions. - [Tobii wearable eye trackers used in a real-world retail environment](https://www.tobii.com/resource-center/customer-stories/tobii-wearable-eye-trackers-real-world-retail-environment.md): Read how Karlstad University used eye tracking to study retail and consumer behavior. They focused on the factors influencing consumer decision making. - [Tokio Marine - using eye tracking to help customers prevent accidents](https://www.tobii.com/resource-center/customer-stories/tokio-marine-study.md): Eye tracking data reveals differences in visual patterns between experienced and novice operators. Insights help reduce common workplace accidents. - [Tracking eye movements to diagnose Parkinson’s disease](https://www.tobii.com/resource-center/customer-stories/tracking-eye-movements-diagnose-parkinsons-disease.md): Is it possible to use eye tracking as a diagnostic tool for Parkinson’s disease? Studies conducted at Karolinska Institute have yielded exciting results. - [Training the eye for steel work](https://www.tobii.com/resource-center/customer-stories/training-metal-industry.md): Tobii is involved in a 3-year eye tracking study. The study aims to reduce the skills gap and labor shortage affecting the Swedish metal industry. - [Training your team has never been easier](https://www.tobii.com/resource-center/customer-stories/training-your-team.md): Adding eye tracking to your SOPs, helps bring your team up to speed quickly, transfers knowledge from experts and builds a safer work environment. - [TV advertising research for Facebook](https://www.tobii.com/resource-center/customer-stories/tv-advertising-research-for-facebook.md): Facebook used eye tracking to better understand people’s attention while watching TV and during commercial breaks. Were they distracted by digital devices? - [Understanding how children learn language](https://www.tobii.com/resource-center/customer-stories/understanding-how-children-learn-language.md): NYU Learn Lab uses eye tracking to study language development in children with autism. Discover valuable insights into the cognitive processes. - [Understanding human behavioral mechanisms to benefit new technology](https://www.tobii.com/resource-center/customer-stories/understanding-human-behavioral-mechanisms.md): Eye tracking solutions empower Nagoya university researchers to recognize crucial gaze motions of drivers without any intrusion. Read the innovative case. - [Understanding visual attention in balance rehabilitation](https://www.tobii.com/resource-center/customer-stories/understanding-visual-attention-in-balance-rehabilitation.md): Eye tracking combined with non‑immersive VR balance training helps rehabilitation researchers understand how patients visually engage with therapy tasks. - [Improving package design for Unilever](https://www.tobii.com/resource-center/customer-stories/unilever-package-design-study.md): Unilever used eye tracking for shelf testing and packaging design. The insights helped them understand what attracts consumer attention in-store. - [Eye tracking research course on university curriculum](https://www.tobii.com/resource-center/customer-stories/university-bucharest.md): The University of Bucharest introduced an eye tracking research methodology course to prepare students for changing labor market needs. Read the case. - [Eye tracking to evaluate social cognition and social learning across cultures](https://www.tobii.com/resource-center/customer-stories/university-chicago.md): University of Chicago used eye tracking to quantify cultural variation in social attention in two different cultural populations. Discover the results. - [Eye tracking shows use of speech disfluencies among young children](https://www.tobii.com/resource-center/customer-stories/university-rochester.md): The Rochester Baby Lab used eye tracking to test whether infants could make use of the information contained in speech disfluencies. Read the case results. - [Using eye tracking to enhance training for emergency lifesaving situations](https://www.tobii.com/resource-center/customer-stories/using-eye-tracking-for-emergency-lifesaving-situations.md): Discover how Nippon Sport Science University is improving emergency lifesaving education through eye tracking technology. - [Improving the performance of NASCAR teams with eye tracking](https://www.tobii.com/resource-center/customer-stories/using-eye-tracking-improve-performance-nascar-teams.md): Chip Ganassi Racing used eye tracking to identify and teach skills which improve speed and accuracy. Find out what valuable insight was discovered. - [Using eye tracking to analyze surfers’ gaze patterns](https://www.tobii.com/resource-center/customer-stories/using-eye-tracking-to-analyze-surfers-gaze-patterns.md): Vision in Motion (VIM) uses wearable eye trackers to gain new insights into the gaze behavior of both expert and novice surfers. Read the results. - [Enhancing retail media effectiveness](https://www.tobii.com/resource-center/customer-stories/using-eye-tracking-to-enhance-retail-media-effectiveness.md): Family Mart and Gate One Inc. used eye tracking to optimize in-store engagement by decoding exactly what catches customers’ eyes and keeps them engaged. - [Using eye tracking to boost subscription rates through enhanced UI/UX](https://www.tobii.com/resource-center/customer-stories/using-eye-tracking-to-improve-ui-ux.md): Using eye tracking technology to explore ways to optimize the user experience on its medical insurance landing page to increase subscription rates. - [Using eye tracking to reveal children's moral development](https://www.tobii.com/resource-center/customer-stories/using-eye-tracking-to-reveal-childrens-moral-development.md): Discover how Associate Professor Yan Zhiqiang explores children’s moral choices in a human-robot era at Hunan Normal University’s Cognition Lab. - [Revolutionizing vertigo diagnostics and treatment with eye tracking and VR](https://www.tobii.com/resource-center/customer-stories/vertigo-diagnostics-treatment-with-eye-tracking-vr.md): NeuroEars is pioneering advanced digital diagnostic and therapeutic treatment for neurotological disease, utilizing the power of eye tracking in VR. - [Vision care for everyone](https://www.tobii.com/resource-center/customer-stories/vision-care-for-everyone.md): M2S uses eye tracking to combine vision exams into a single VR application, working with the government to address vision-related issues caused by aging. - [Standardizing visual inspection methods within forensic science – UCL](https://www.tobii.com/resource-center/customer-stories/visual-inspection-study-UCL.md): UK researchers use eye tracking to better understand the cognitive processes and subconscious behaviors of forensic anthropologists. Read the case. - [Wearable eye tracking in traffic control room study](https://www.tobii.com/resource-center/customer-stories/wearable-eye-tracking-traffic-control-room-study.md): University of Birmingham used eye tracking to examine how different operators perform road traffic control tasks and make decisions. Read the case. - [West Japan Railway improves conductor training and passenger safety](https://www.tobii.com/resource-center/customer-stories/west-japan-railway-conductor-training.md): JR-West uses eye tracking to improve conductor training and increase passenger safety. The insights revealed were used to improve training methods. - [Eye tracking and water education in West Africa](https://www.tobii.com/resource-center/customer-stories/western-kentucky-university.md): Using eye tracking to study the effectiveness of visual design on instructional materials about water use, pollution and conservation. Read the WKU case. - [Data quality](https://www.tobii.com/resource-center/data-quality.md): Download the laboratory and field metrics test reports for Tobii eye trackers. We pride ourselves on the highest standards of data quality. - [4 methods to assess Alzheimer’s with eye tracking](https://www.tobii.com/resource-center/learn-articles/4-methods-to-assess-alzheimers-with-eye-tracking.md): Did you know your eyes could hold the key to detecting early signs of Alzheimer's disease? Read about 4 ways eye tracking could aid Alzheimer’s assessment. - [Blinks - a hidden gem in eye tracking research](https://www.tobii.com/resource-center/learn-articles/blinks-a-hidden-gem-in-eye-tracking-research.md): Researchers use eye tracking to understand behavior and cognition, eye blink metrics emerge as a powerful yet often overlooked measurement for experiments. - [Building for UX — Connecting eye gaze to UI objects](https://www.tobii.com/resource-center/learn-articles/building-for-ux-connecting-eye-gaze-to-ui-objects.md): In this article, we'll learn how the basic UI concept of pointing requires special handling when creating interfaces with eye-based input. - [Conduct eye tracking studies more efficiently](https://www.tobii.com/resource-center/learn-articles/conduct-eye-tracking-studies-more-efficiently.md): Advanced Screen simplifies the design of eye tracking studies for behavioral research allowing researchers to easily create and control complex experiments. - [Eye openness — less noise, more signal](https://www.tobii.com/resource-center/learn-articles/eye-openness.md): Capturing eyelid movements can enrich psychology, neuroscience and clinical research and improve gaze signal quality in eye tracking experiments. - [Eye tracking experiment hypothesis and variables](https://www.tobii.com/resource-center/learn-articles/eye-tracking-experiment-hypothesis-and-variables.md): Scientific research fosters innovation, offers solutions to complex problems, and enhances the quality of life across domains like technology and healthcare. - [Eye tracking for training: How can I convince my team?](https://www.tobii.com/resource-center/learn-articles/eye-tracking-for-training.md): We provide you with persuasive arguments & practical tips to win over your team so you can start reaping the benefits of eye tracking in your organization. - [How do eye trackers work?](https://www.tobii.com/resource-center/learn-articles/how-do-eye-trackers-work.md): This article explains how eye tracking works. We illustrate step-by-step processes of screen-based and wearable eye trackers and XR integrations. - [How to use screen-based eye trackers beyond standard desktop setups](https://www.tobii.com/resource-center/learn-articles/how-to-use-screen-based-eye-trackers.md): Explore when remote setups are worth using, what defines success, and what researchers should consider before setting one up. - [The speed of human visual perception](https://www.tobii.com/resource-center/learn-articles/speed-of-human-visual-perception.md): We delve deeper into the speed of visual perception, how it is measured and provide a list of factors that can influence perceptual processes. - [Eye Movement: Types and functions explained](https://www.tobii.com/resource-center/learn-articles/types-of-eye-movements.md): Learn how saccades, fixations, smooth pursuit, and other types of eye movements work and what insights they can provide into various aspects of cognitive processes. - [What can eye tracking reveal about cognitive processes?](https://www.tobii.com/resource-center/learn-articles/what-eye-tracking-reveals-about-cognitive-processes.md): Learn how eye tracking technology has been used to study cognitive processes including memory, decision-making, and problem-solving. - [Why choose Tobii Pro Glasses 3 for eye tracking research](https://www.tobii.com/resource-center/learn-articles/why-choose-tobii-pro-glasses-3-for-eye-tracking-research.md): Wearable eye trackers allow participants to move freely while enabling researchers to collect objective data about visual attention and cognitive processes. - [The all-in-one guide to choosing the right eye tracker for your research](https://www.tobii.com/resource-center/reports-and-papers/all-in-one-guide.md): This guide answers questions which important to consider when evaluating a new eye tracking system. Helping you choose the right eye tracker for your research. - [Annual Research Report 2022](https://www.tobii.com/resource-center/reports-and-papers/annual-research-report.md): In this report, we take a closer look at scientific papers published during 2022 that feature Tobii eye tracking technology. - [Annual Research Report 2023](https://www.tobii.com/resource-center/reports-and-papers/annual-research-report-2023.md): In this report, we look closer at the use of eye tracking in scientific research in 2023 and some of the key trends we noticed. - [Annual Research Report 2024](https://www.tobii.com/resource-center/reports-and-papers/annual-research-report-2024.md): This comprehensive report highlights innovative studies and trends from 2024, showcasing the versatility and impact of eye tracking across diverse fields. - [Annual Research Report 2025](https://www.tobii.com/resource-center/reports-and-papers/annual-research-report-2025.md): The 2025 report reflects a year of progress in eye-tracking research by showcasing the ideas, applications, and shifts that are redefining how the technology is used today. - [Dynamic distortion compensation — enabled by application-agnostic pupil tracking](https://www.tobii.com/resource-center/reports-and-papers/dynamic-distortion-compensation.md): Improve image sharpness in VR and reduce nausea by replacing static distortion compensation with a dynamic solution — download the white paper. - [Earning attention](https://www.tobii.com/resource-center/reports-and-papers/earning-attention.md): Our eye tracking report delivers accurate and unbiased insights on consumers' viewing behavior, to help you get the most from your advertising dollars. - [Empowering UX design with attention data](https://www.tobii.com/resource-center/reports-and-papers/empowering-UX-design-with-attention-data.md): See data and insights from a range of UX studies focusing on mobile app design, web design, prototype testing, and in-store navigation. - [Evaluating and building trust in AI experiences with eye tracking](https://www.tobii.com/resource-center/reports-and-papers/evaluating-and-building-trust-in-ai-experiences-with-eye-tracking.md): This guide shows how eye tracking helps teams understand what users notice, how they process information, and where uncertainty appears in AI experiences. - [Evaluating package design](https://www.tobii.com/resource-center/reports-and-papers/evaluating-package-design-options.md): Download this free study to learn how to evaluate package design using webcam eye tracking. Find out more about the results and insights you can expect. - [Expanding healthcare with eye tracking](https://www.tobii.com/resource-center/reports-and-papers/expanding-healthcare-with-eye-tracking.md): A success story by Tobii and RightEye — transforming research findings into a viable solution that delivers performance data for healthcare professionals. - [Eye openness report](https://www.tobii.com/resource-center/reports-and-papers/eye-openness-report.md): Sign up to receive the eye openness reports for Tobii Pro Spectrum and Tobii Pro Fusion eye trackers, which are technical reports on the Eye Openness signal. - [Eye tracking – a window to cognitive processes](https://www.tobii.com/resource-center/reports-and-papers/eye-tracking-a-window-to-cognitive-processes.md): Download this white paper to learn the value of eye tracking in cognitive psychology and neuroscience research. - [Eye tracking and dynamic foveated rendering—solving the VR challenge](https://www.tobii.com/resource-center/reports-and-papers/eye-tracking-and-dynamic-foveated-rendering.md): Learn about dynamic foveated rendering and why you might consider including this technology in your solution designs. Download the e-book. - [Eye tracking for pupillometry insights](https://www.tobii.com/resource-center/reports-and-papers/eye-tracking-for-pupillometry-insights.md): Download this whitepaper to explore why eye tracking is a powerful tool for pupillometry studies and get an overview of the research disciplines that benefit from pupil size measurement. - [Eye tracking in human factors](https://www.tobii.com/resource-center/reports-and-papers/eye-tracking-in-human-factors.md): Download this whitepaper to learn how eye tracking is used to assess cognitive abilities in human factors research and real-world applications. - [Eye tracking in neurology and psychiatry research](https://www.tobii.com/resource-center/reports-and-papers/eye-tracking-neurology-and-psychiatry-research.md): Download this white paper to discover how measuring eye movements can provide insights into various brain conditions and aid early disease detection. - [Eye tracking performance assessment — for VR/AR headsets and wearables](https://www.tobii.com/resource-center/reports-and-papers/eye-tracking-performance-assessment.md): This white paper proposes a means to assess eye tracking solutions designed for integration in a VR/AR headset by defining set of performance metrics. - [How eye tracking tech is making manufacturing training easier and more effective](https://www.tobii.com/resource-center/reports-and-papers/eye-tracking-tech-manufacturing-training.md): Get insights into transforming training processes with eye tracking technology, including how manufacturers can address key challenges and improve onboarding. - [Fueling equity in education with EdTech](https://www.tobii.com/resource-center/reports-and-papers/fueling-equity-in-education-with-edtech.md): We cover the journey from research and innovation to commercialization of EdTech startup BrainLeap. How they have leveraged their scientific findings. - [The fundamentals of eye tracking](https://www.tobii.com/resource-center/reports-and-papers/fundamentals-of-eye-tracking.md): This guide introduces the fundamentals of eye tracking, covering key concepts, technologies, and practical applications across a variety of research contexts. - [The Insight Economy report](https://www.tobii.com/resource-center/reports-and-papers/insight-economy-report.md): Download the Insight Economy Report, published in theTimes. A special report with expert knowledge on recent trends in consumer research. - [A lightweight foveation codec for VR](https://www.tobii.com/resource-center/reports-and-papers/lightweight-foveation-codec-for-vr.md): We present a foveated VR video codec, consisting of an image pre-reduction (warp) that can be combined with conventional video codecs such as H.265. - [Make human attention measurable in aviation operations](https://www.tobii.com/resource-center/reports-and-papers/make-human-attention-measurable-in-aviation-operations.md): Discover how eye tracking helps aviation teams understand where attention is directed, what is missed, and how visual behavior changes under workload. Get your free copy! - [Why next-generation surgical systems will include eye tracking](https://www.tobii.com/resource-center/reports-and-papers/next-generation-surgical-systems.md): This paper describes how eye tracking enables surgeons to control robots, pan, scroll, and select objects with the movement of their eyes. - [Seeing risk before it happens in medical device development](https://www.tobii.com/resource-center/reports-and-papers/seeing-risk-before-it-happens-in-medical-device-development.md): Discover how eye tracking provides objective insight into user behavior, helping teams identify risks earlier and strengthen human factors work. Get your free copy! - [5 ways next-generation surgical robotics enhance healthcare](https://www.tobii.com/resource-center/reports-and-papers/surgical-robotics-leverage-attention-to-enhance-care.md): This e-book describes how eye tracking enables surgeons to control robots, pan, scroll, and select objects with the movement of their eyes. - [The importance of eye tracking in AR and VR](https://www.tobii.com/resource-center/reports-and-papers/the-importance-of-eye-tracking-in-AR-VR.md): This white paper covers the importance of eye tracking and how it enhances the VR experience through 3 capabilities: foveated rendering, (IPD), and user ID. - [The search for ‘why?’](https://www.tobii.com/resource-center/reports-and-papers/the-search-for-why.md): Download the free guide to find out more about how eye tracking reveals unique insights into your consumer’s experience. Influence the path-to-purchase. - [Tobii Insight Review](https://www.tobii.com/resource-center/reports-and-papers/tobii-insight-review.md): Explore an eye tracking report with insights on shopper research, wayfinding, UX, and advertising to understand behavior and improve experiences. - [Tobii Nexus for education](https://www.tobii.com/resource-center/reports-and-papers/tobii-nexus-for-education.md): This e-book presents innovative education applications that Tobii Nexus can enable on devices, in the home, at school and anywhere in between. - [Tobii Nexus for healthcare](https://www.tobii.com/resource-center/reports-and-papers/tobii-nexus-for-healthcare.md): This e-book presents innovative healthcare assessment and therapy applications that Tobii Nexus can enable on devices, at clinics, in the home and more. - [Top 5 ways to improve training with eye tracking](https://www.tobii.com/resource-center/reports-and-papers/top-5-ways-to-improve-training-with-eye-tracking.md): Ready to make your training smarter and more scalable? Download the worksheet and see how eye tracking can help your team learn faster, work safer, and retain critical skills. - [Understanding and measuring cognitive load through eye tracking](https://www.tobii.com/resource-center/reports-and-papers/understanding-and-measuring-cognitive-load-through-eye-tracking.md): This comprehensive guide explores how eye tracking provides a real-time, non-intrusive way to measure cognitive load and unlock insights into learning, decision-making, and performance. - [Unlock the full potential of simulation training with eye tracking](https://www.tobii.com/resource-center/reports-and-papers/unlock-the-full-potential-of-simulation-training-with-eye-tracking.md): Discover how eye tracking enhances simulation training by revealing visual behavior, cognitive load, and decision-making for deeper performance insights. - [Unlocking the hidden skills of your employees through attention data](https://www.tobii.com/resource-center/reports-and-papers/unlocking-the-hidden-skills-of-your-employees-through-attention-data.md): See data and insights from a training and assessment sample study and learn how eye tracking can help you efficiently visualize and transfer employee expertise. - [Using AI to close the literacy gap](https://www.tobii.com/resource-center/reports-and-papers/using-ai-to-close-the-literacy-gap.md): A success story by Tobii and Lexplore — transforming research findings into a commercial solution that frees up teacher time to focus on learning. - [Validating Tobii Spotlight Technology](https://www.tobii.com/resource-center/reports-and-papers/validating-tobii-spotlight-technology.md): To validate the benefits of dynamic foveated rendering delivered by Tobii Spotlight Technology, Moor Insights and Strategy (MI&S) validated headset tests. - [Developing natural human-machine interaction](https://www.tobii.com/resource-center/research-spotlight-interviews/developing-natural-human-machine-interaction.md): Prof. Dr. Kai Essig describes how eye tracking contributes to cutting-edge developments in natural user interfaces between humans and technical systems. - [Cracking the code: Exploring software development with eye tracking](https://www.tobii.com/resource-center/research-spotlight-interviews/exploring-software-development-with-eye-tracking.md): Dr. Bonita Sharif shares how eye tracking can provide insights to support software development processes and build better tools. - [Eye tracking beyond borders](https://www.tobii.com/resource-center/research-spotlight-interviews/eye-tracking-beyond-borders.md): Dr. Gustaf Gredebäck takes us on an eye tracking journey around the world, studying infant development in different cultural environments. - [Eye tracking in human informatics](https://www.tobii.com/resource-center/research-spotlight-interviews/eye-tracking-in-human-informatics.md): Prof. Tomoko Koda from the Osaka Institute of Technology explains why eye tracking is a key research method in her human informatics course. - [Language acquisition: A dance between the child and its environment](https://www.tobii.com/resource-center/research-spotlight-interviews/language-acquisition.md): Prof. Dr. Nivedita Mani sheds light on the complex mechanisms behind language acquisition and how eye tracking empowers research in her baby lab. - [Early autism diagnosis - shaping the future with eye tracking](https://www.tobii.com/resource-center/research-spotlight-interviews/shaping-the-future-of-early-autism-diagnosis.md): Prof. Dr. Karen Pierce describes her breakthrough findings enabling early diagnosis of autism spectrum disorder with the help of eye tracking technology. - [Sports science at the frontier of elite athletic performance](https://www.tobii.com/resource-center/research-spotlight-interviews/sport-science-at-the-frontier-of-elite-sports-performance.md): Dr. Adam Kiefer highlights the importance of physiological, emotional and perceptual-cognitive behavior in elite sports performance training. - [STEM education of the future](https://www.tobii.com/resource-center/research-spotlight-interviews/stem-education-of-the-future.md): Dr. Jochen Kuhn explains how modern education technology facilitates teaching and learning STEM subjects, and how eye tracking enables studying its effects. - [Tobii resources](https://www.tobii.com/resource-center/resources.md): Read our articles, sign up for an event or browse our data quality reports. Our resources provide invaluable information about eye tracking technology. - [Are you in the zone?](https://www.tobii.com/resource-center/scientific-publications/are-you-in-the-zone.md): The flow state is characterized by complete task immersion, optimal focus, and pure enjoyment of the activity. Learn what your pupil size can reveal. - [Comparing reading comfort: iPad vs. E-reader](https://www.tobii.com/resource-center/scientific-publications/comparing-reading-comfort-ipad-vs-e-reader.md): Researchers from the University of Zaragoza, assessed visual discomfort while using iPads or e-readers. - [Could eye-controlled games enhance attentional development in autistic children?](https://www.tobii.com/resource-center/scientific-publications/could-eye-controlled-games-enhance-attentional-development-in-autistic-children.md): In this study, a group of ASD and NT toddlers was tested using computerized games designed to measure sustained attention, disengagement, and cognitive control in children. - [Do people spend more if they have more to spend?](https://www.tobii.com/resource-center/scientific-publications/do-people-spend-more.md): To understand spending vs. saving behavior researchers from Duke University conducted a study to reveal how budget influences consumer choices. - [Eye-to-eye contact is infrequent but shapes our social behavior](https://www.tobii.com/resource-center/scientific-publications/eye-contact-shapes-our-social-behavior.md): Eye gaze carries a wealth of information about our attention, intention, or psychological state. Researchers used wearable eye trackers for this study. - [Eye tracking detects subtle responses in comatose patients](https://www.tobii.com/resource-center/scientific-publications/eye-tracking-detects-subtle-responses-in-comatose-patients.md): Researchers conducted 2 studies using Tobii Pro Glasses to assess comatose patients’ responsiveness and compared the results to standard bedside exams. - [How can children's attention to “baby talk” help diagnose autism?](https://www.tobii.com/resource-center/scientific-publications/how-can-childrens-attention-to-babytalk-help-diagnose-autism.md): In this scientific publication, learn how experts have found that children’s lack of attention to motherese can be used for early detection of ASD. - [How curiosity boosts language learning in childhood](https://www.tobii.com/resource-center/scientific-publications/how-curiosity-boosts-language-learning-childhood.md): To explore how language acquisition relates to emotional state, Dr. Vivien Outters conducted a word-learning recognition study with 3-year-old children. - [How does Parkinson’s disease alter visual search?](https://www.tobii.com/resource-center/scientific-publications/how-does-parkinsons-disease-alter-visual-search.md): A study from Japan, by N. Takahashi, had individuals with Parkinson's view images and recorded eye movements and brain activity to analyze the results. - [Improving safety during offshore drilling operations](https://www.tobii.com/resource-center/scientific-publications/improving-safety-during-offshore-drilling-operations.md): Researchers studying human factors, compare eye movements of a novice and an expert as indicators of situational awareness within a drilling simulation. - [Is mouse pointing helpful while studying digital material?](https://www.tobii.com/resource-center/scientific-publications/is-mouse-pointing-helpful.md): Researchers investigated whether mouse pointing is an efficient strategy for learning from labeled and unlabeled split-attention materials. - [Nearsightedness: How can going for a walk help?](https://www.tobii.com/resource-center/scientific-publications/nearsightedness-how-can-going-for-a-walk-help.md): Researchers from SUNY College of Optometry conducted an eye tracking study to investigate the impact of reading and walking on ON and OFF visual pathways. - [Passenger’s display: Is driver’s distraction the price to pay?](https://www.tobii.com/resource-center/scientific-publications/passenger-display-is-driver-distraction-the-price-to-pay.md): In a research study by scientists, they used eye tracking to assess whether the co-pilot's (passenger) display influences driving behavior and workload. - [Pilots’ eyes on the horizon: is one pair enough?](https://www.tobii.com/resource-center/scientific-publications/pilots-eyes-on-the-horizon-is-one-pair-enough.md): Researchers studied the differences in a pilot's performance in dual-pilot and single-pilot scenarios, focusing on brain activity and visual behavior. - [Pupillary contagion in Williams syndrome: a missing link in social interactions](https://www.tobii.com/resource-center/scientific-publications/pupillary-contagion-in-williams-syndrome.md): A group of scientists examined pupil contagion in individuals with WS and compared it with that of typically developing infants, children, and adults. - [Industry 5.0: Robots reducing workers’ cognitive load](https://www.tobii.com/resource-center/scientific-publications/robots-reducing-workers-cognitive-load.md): A research team from Politecnico di Torino, embarked on a mission to quantify human cognitive load during HRC in a product assembly task. - [Saccades at their best: stimulus contrast and location](https://www.tobii.com/resource-center/scientific-publications/saccades-at-their-best.md): University of Latvia scientists wanted to know if saccadic eye movements change depending on how noticeable something is compared to its surroundings. - [Saccades to novelty drive widespread brain activation](https://www.tobii.com/resource-center/scientific-publications/saccades-brain-activation.md): Scientists from the City College of New York, aimed to understand how a combination of visual changes affects brain activity while watching movies. - [Toddlers grasp numbers one level beyond their knowledge](https://www.tobii.com/resource-center/scientific-publications/understanding-how-young-children-learn-numbers.md): Research studies using eye tracking technology has provided intriguing insights into how young minds perceive and identify small numbers. - [When should you say “I can do it”?](https://www.tobii.com/resource-center/scientific-publications/when-should-you-say-i-can-do-it.md): In this study, researchers from the universities of Shanghai and Beijing investigated how attentional control is influenced by noise distraction and self-talk. - [Eye tracking: Enabling developers to create more value](https://www.tobii.com/resource-center/tech-talks/enabling-developers-to-create-more-value.md): In this presentation, Johan Bouvin looks at the applications of eye tracking and its proven business value as eye tracking is becoming a standard. - [Enabling device and content creators to get the most out of HMDs](https://www.tobii.com/resource-center/tech-talks/enabling-device-and-content-creators.md): Tobii explains Tobii Spotlight Technology. This advanced eye tracking specialized for foveation overcomes challenges faced by headset manufacturers. - [An experiment of remote collaboration by Tobiians](https://www.tobii.com/resource-center/tech-talks/experiment-of-remote-collaboration-by-tobiians.md): While Tobiians had to work from home, we experimented with remote collaboration. A high-level description of how eye tracking works in a VR headset. - [Eye tracking — from innovation to commercialization](https://www.tobii.com/resource-center/tech-talks/eye-tracking-from-innovation-to-commercialization.md): Whatever your industry or solution, eye tracking might be the catalyst for you — from innovation to commercialization. - [Foveated Rendering and its future](https://www.tobii.com/resource-center/tech-talks/foveated-rendering-and-its-future.md): Tobii talked to industry experts from HTC, NVIDIA, and ReinVR on foveated rendering, enabling an immersive VR experience once thought to be impossible. - [Foveated Rendering with Tobii, NVIDIA and HP](https://www.tobii.com/resource-center/tech-talks/foveated-rendering-with-tobii-nvidia-and-hp.md): The panel discuss how Tobii Spotlight Technology enables VRSS 2 with dynamic foveated rendering to improve image quality in VR headsets. - [Health solutions with XR and eye tracking technologies](https://www.tobii.com/resource-center/tech-talks/health-solutions-with-xr-and-eye-tracking-technologies.md): SyncThink's Scott Anderson and Tobii's Johan Bouvin take you through this innovation journey at VRARA Global Summit'21, share their learnings, and reveal the know-how. - [A lightweight foveation codec for VR​](https://www.tobii.com/resource-center/tech-talks/lightweight-foveation-codec-for-vr.md): Tobii presented a new foveated VR codec that performs a gaze-based image size reduction before video encoding. - [Next evolution of VR](https://www.tobii.com/resource-center/tech-talks/next-evolution-of-vr.md): HP recently announced groundbreaking innovation in VR: The HP Omnicept platform. Enabling software developers to uncover actionable insights. - [The future of VR with Tobii eye tracking](https://www.tobii.com/resource-center/tech-talks/the-future-of-vr-with-tobii-eye-tracking.md): Eye tracking enables the VR headset to register eye movement and positioning. Building around the fact that the software is responsive to the user’s gaze. - [Tobii Spotlight for Foveated Transport](https://www.tobii.com/resource-center/tech-talks/tobii-spotlight-for-foveated-transport.md): Tobii Spotlight Technology is advanced eye tracking specialized for foveation. Leveraging gaze, optics, or visual points of interest to improve visualizations. - [Tobii Spotlight Technology Benchmark Test on Pico's Neo 2 Eye](https://www.tobii.com/resource-center/tech-talks/tobii-spotlight-technology-benchmark-test-on-pico-s-neo-2-eye.md): Tobii's engineer and product team conducted the benchmarking tests based on Adreno foveation in Spot's Apartment and conducted on Neo 2 Eye. - [Tobii Spotlight Technology benchmark test on Vive Pro Eye - GPU shading load](https://www.tobii.com/resource-center/tech-talks/tobii-spotlight-technology-benchmark-test-on-vive-pro-eye.md): Tobii’s engineer and product team conducted the benchmarking tests based on Nvidia VRS foveation in Showdown VR and conducted on HTC Vive Pro eye. - [10 years, 20 years and then…](https://www.tobii.com/resource-center/webinars/10years-20-years.md): Get to know Tobii Pro eye trackers. Learn more about how our products connect with your research and how we develop our screen-based eye tracker portfolio. - [An eye on healthcare](https://www.tobii.com/resource-center/webinars/an-eye-on-healthcare.md): Watch the webinar to learn how eye tracking enhances innovations in medical assessment, treatment, and training and progresses virtual healthcare. - [An introduction to Tobii Connect and Tobii Academy](https://www.tobii.com/resource-center/webinars/an-introduction-to-tobii-connect-and-tobii-academy.md): Join our Tobii experts for a walkthrough of how to set up your account, access support tools, and start building your eye tracking knowledge. - [Analyzing and understanding Tobii Pro Glasses 3 recordings](https://www.tobii.com/resource-center/webinars/analyzing-and-understanding-tobii-pro-glasses-3-recordings.md): Learn how to analyze recordings from Tobii Pro Glasses 3 in our eye tracking software - Tobii Pro Lab. Watch our free tutorial to find out more. - [Application of eye tracking for assessing hazard perception on a construction site](https://www.tobii.com/resource-center/webinars/application-of-eye-tracking-for-assessing-hazard-perception.md): Find out how eye tracking was used to assess hazard perception on a construction site. The researchers discuss set up, eye tracking measures and analysis. - [Application of eye tracking technology in Intensive Care Units](https://www.tobii.com/resource-center/webinars/application-of-eye-tracking-technology-in-ICUs.md): Dr. Ahmadi discusses how eye tracking technology is used to evaluate nurses' workloads. Providing opportunities to conduct naturalistic studies in ICUs. - [Ask an eye tracking research expert](https://www.tobii.com/resource-center/webinars/ask-an-eye-tracking-research-expert.md): Watch our interactive session where researchers of all levels engaged live with a Tobii expert to explore eye tracking in research. - [A study on reading acquisition and eye movements](https://www.tobii.com/resource-center/webinars/assessing-childrens-reading.md): Watch the webinar: A study on reading acquisition and eye movements. Eye tracking is an ideal method to study children with and without reading disorders. - [Assisted mapping in Tobii Pro Lab](https://www.tobii.com/resource-center/webinars/assisted-mapping-tobii-prolab.md): Tobii Pro Lab allows the user to map gaze data onto still images (snapshots and screenshots) of the environments and target objects. Learn how. - [Eye tracking research symposium: Autism across the human lifespan](https://www.tobii.com/resource-center/webinars/autism-across-the-human-lifespan.md): Webinar: eye tracking in the field of autism study. Assessing language in preschoolers, dual subject eye tracking and social motivation heterogeneity. - [A beginner's guide to a screen-based eye tracking study](https://www.tobii.com/resource-center/webinars/beginners-guide-to-screen-based-eye-tracking-study.md): This webinar focuses on screen-based eye tracking solutions. Also, how to make an informed decision on the eye-tracking equipment for your research. - [A beginner's guide to a wearable eye tracking study](https://www.tobii.com/resource-center/webinars/beginners-guide-to-wearable-eye-tracking-study.md): This webinar focuses on wearable eye tracking as a research solution. Reviewing the steps an academic researcher often needs to perform during their study. - [Beyond gaze: Understand cognitive load with eye tracking](https://www.tobii.com/resource-center/webinars/beyond-gaze-understand-cognitive-load-with-eye-tracking.md): Watch our research-focused webinar where experts in cognitive science, eye tracking, and applied training environments explore how eye-based signals reveal mental effort. - [Binned metrics in Tobii Pro Lab](https://www.tobii.com/resource-center/webinars/binned-metrics-tobii-prolab.md): We introduce you to the binned metrics in Tobii Pro Lab. We show you how you can bin the eye tracking data with fixed duration time intervals with Pro Lab. - [Celebrating 20 years of revolutionizing eye tracking research and technology](https://www.tobii.com/resource-center/webinars/celebrating-20-years-eye-tracking.md): Tobii presents their innovative solutions for conducting eye tracking research in various fields. Discover the newest tools in our product portfolio. - [Attentional effects of cognitive load in driving environments](https://www.tobii.com/resource-center/webinars/cognitive-load-driving-environments.md): Distracted driving is still one of the major causes of road accidents. Tobii Pro Glasses 2 are used in this study to observe where drivers are looking. - [Cognitive psychology research symposium](https://www.tobii.com/resource-center/webinars/cognitive-psychology-research-symposium.md): Three experts in the field of cognitive psychology research discuss how they benefit from using wearable eye tracking in their cognitive psychology work. - [Conducting successful eye tracking studies](https://www.tobii.com/resource-center/webinars/conducting-successful-eye-tracking-studies.md): Tobii Insight researchers answer common questions from customers. Watch to learn how to succeed in eye tracking studies using Tobii solutions. - [Data quality metrics and test methods](https://www.tobii.com/resource-center/webinars/data-quality-metrics-and-test-methods.md): In this webinar, we introduce Tobii’s performance test methodologies and how we report the data quality of our screen-based systems. Watch now. - [Demystifying mobile UX with eye tracking](https://www.tobii.com/resource-center/webinars/demystifying-mobile-ux-with-eye-tracking.md): Learn how eye tracking gets you real data-driven insights on your mobile designs to enhance customer experiences and maximize conversions. - [Discover Tobii Pro Glasses 3](https://www.tobii.com/resource-center/webinars/discover-tobii-pro-glasses-3.md): In this webinar we will explore key technologies, functionality and design features of Tobii Pro Glasses 3. Watch now to see them in action! - [Discover Tobii Pro Spark](https://www.tobii.com/resource-center/webinars/discover-tobii-pro-spark.md): Explore the key technologies and features that make Tobii Pro Spark perfect for your eye tracking research toolkit. Watch the webinar to learn more. - [Driving research to new heights: Wearable eye tracking and automotive simulators](https://www.tobii.com/resource-center/webinars/driving-research-to-new-heights.md): We discuss the advantages and challenges of using eye tracking devices in driving simulator studies. Focusing on Tobii Pro Glasses 3 wearable eye trackers. - [Testing mobile UX with eye tracking](https://www.tobii.com/resource-center/webinars/ethnographic-research.md): Curious to learn more about in-home eye tracking research? This webinar we discuss the technology, types of research studies, approaches and inspiration. - [Exploring human perception with eye tracking](https://www.tobii.com/resource-center/webinars/exploring-human-perception-with-eye-tracking.md): In this webinar, researchers share eye tracking insights from psychological & cognitive sciences about human behavior, from infancy to adulthood. - [Eye read, therefore eye …?](https://www.tobii.com/resource-center/webinars/eye-read-therefore-eye.md): Eye tracking can inform us of differences in reading processes. Find out how eye tracking can be used to examine students’ processing strategies. - [Eye tracking — an innovation catalyst for healthcare - Eye tracking 101](https://www.tobii.com/resource-center/webinars/eye-tracking-101.md): Eye tracking — an innovation catalyst for healthcare. In this first session, Eye Tracking 101, Amanda Bentley talked about the fundamentals of eye tracking. - [Eye tracking and EEG](https://www.tobii.com/resource-center/webinars/eye-tracking-and-eeg.md): An easy guide to integrating your multi-modal data. We discuss the fusion of eye tracking and EEG using Brain Vision Analyzer 2 by Brain Products. - [Eye tracking applications in engineering](https://www.tobii.com/resource-center/webinars/eye-tracking-applications-in-engineering.md): Discover how researchers are using eye tracking to assess human performance & systems design. Learn how to use this technology in your engineering studies. - [Eye tracking for training: Challenges and solutions](https://www.tobii.com/resource-center/webinars/eye-tracking-for-training.md): A talk about the experiences from working with an airline pilot training center and eye tracking. See eye tracking glasses used in a cockpit simulator. - [Eye tracking glasses for training metal-pourers](https://www.tobii.com/resource-center/webinars/eye-tracking-glasses-for-training-metal-pourers.md): Find out how eye tracking allows you better understand your workforce for training, safety, and efficiency. See how H&H Castings improved their training. - [Eye tracking applications in human performance research](https://www.tobii.com/resource-center/webinars/eye-tracking-human-performance-research.md): Learn the importance of understanding human behavior and tools for optimizing team performance. Eye tracking is a valuable tool for training your team. - [Eye tracking in education](https://www.tobii.com/resource-center/webinars/eye-tracking-in-education.md): Discover latest research and practical solutions for implementing eye tracking technology in a classroom. - [Eye tracking in industry 4.0: Solving 20+ real problems with little disruption](https://www.tobii.com/resource-center/webinars/eye-tracking-in-industry-4-0.md): Russell Watkins discusses the benefits of eye tracking when applied in the industrial area, improving production time and processes. Watch the webinar. - [Eye tracking in infant goal-directed behaviors](https://www.tobii.com/resource-center/webinars/Eye-tracking-in-infant-goal-directed-behaviors.md): Daniela Corbetta, Ph.D. uses remote eye tracking in conjunction with infant goal-directed behaviors in reaching and object manipulation tasks. - [Tobii eye tracking in simulation research](https://www.tobii.com/resource-center/webinars/eye-tracking-in-simulation-research.md): This webinar explores how eye tracking can be applied in simulation-based research to study human behavior, attention, and performance across different domains. - [Eye tracking reveals insight into infants social information processing skills](https://www.tobii.com/resource-center/webinars/eye-tracking-infants-social-processing-skills.md): This webinar presents evidence showing the development of social competence as revealed from the combination of eye-tracking and behavioral studies. - [Eye tracking and packaging neuro-design](https://www.tobii.com/resource-center/webinars/eye-tracking-packaging-neuro-design.md): Eye tracking, facial expression, GSR, and a pickup test were used to analyze packages. Watch the webinar to discover which packaging had the best design. - [Eye tracking opportunities in physics education research](https://www.tobii.com/resource-center/webinars/eye-tracking-physics-education-research.md): Eye tracking solutions allow the transition of students’ visual gaze detection from classical laboratory settings to real-world learning environments. - [Eye tracking research for children with autism](https://www.tobii.com/resource-center/webinars/eye-tracking-research-for-children-with-autism.md): In this brief talk Dr. Thompson shares videos and data of the exploratory and experimental investigations and discuss ways to improve the process in the future. - [Highlight eye tracking in your research proposal](https://www.tobii.com/resource-center/webinars/eye-tracking-research-proposal.md): Tobii has experience helping researchers earn funding. In this webinar learn how to successfully incorporate eye tracking into your research proposal. - [Eye tracking solutions to precipitate understanding in chemistry](https://www.tobii.com/resource-center/webinars/eye-tracking-solutions-understanding-chemistry.md): Eye tracking used for chemistry education research. It helps researchers understand how students direct their attention to appropriate representations. - [Eye tracking — the future of medical assessments and treatment](https://www.tobii.com/resource-center/webinars/eye-tracking-the-future-of-medical-assessments-and-treatment.md): Eye tracking — an innovation catalyst for healthcare. In this webinar, learn about the future of medical assessments and treatment. - [Using eye tracking with toddlers with and without developmental disorders](https://www.tobii.com/resource-center/webinars/eye-tracking-to-detect-ASD.md): In this webinar, Dr. Karen Pierce briefly reviews best practice tips for conducting pediatric eye tracking research. Watch the webinar to learn more. - [Eye tracking the user experience in and outside the lab](https://www.tobii.com/resource-center/webinars/eye-tracking-ux-in-outside-lab.md): In this webinar, we explain how eye tracking can be used as a tool to better understand and improve UX, both in- and outside the UX-lab. Watch now. - [Does eye tracking have an effect on economic behavior?](https://www.tobii.com/resource-center/webinars/eyetracking-effect-economic-behavior.md): 8 popular experimental economics games were studied using eye tracking. Watch the webinar to find out the results of the study. - [Gaze contingency in simulations of artificial vision](https://www.tobii.com/resource-center/webinars/gaze-contingency-in-simulations-of-artificial-vision.md): Dr. John Pezaris presents his work on restoring sight to the blind with the help of gaze contingency in simulations of artificial vision and eye tracking. - [Get to know Tobii Pro Lab - Assessing selective attention using eye tracking](https://www.tobii.com/resource-center/webinars/get-to-know-tobii-pro-lab.md): Learn how to assess selective attention using screen-based eye tracking, including how to interpret pupil and eye openness information. - [How eye tracking helps interface design](https://www.tobii.com/resource-center/webinars/how-eye-tracking-helps-interface-design.md): Watch the webinar to see how UX researchers are designing easier to use user-interfaces. Discover the insights they uncover with wearable eye tracking. - [Improving retail store design with eye tracking insights](https://www.tobii.com/resource-center/webinars/improving-retail-store-design-with-eye-tracking-insights.md): Listen to 2 research experts discuss eye tracking insights on consumer behavior. Get recommendations for improving store layout and use of merchandise. - [Improving transportation safety with eye tracking](https://www.tobii.com/resource-center/webinars/improving-transportation-safety-with-eye-tracking.md): Three respected researchers reveal how they use eye tracking to examine visual attention in traffic safety, both in simulated and real-world studies. - [Infant calibration feature in Tobii Pro Lab](https://www.tobii.com/resource-center/webinars/infant-calibration-feature-in-tobii-pro-lab.md): We’ll discuss the improvements to the infant calibration routine in Tobii Pro Lab. Designed to make calibrating an infant eye tracking study much easier. - [Influence of musical features and priming on visual perception](https://www.tobii.com/resource-center/webinars/influence-music-visual-perception.md): A study that has investigated the influence of music on gaze behavior. The visual information on musical perception by means of various manipulations. - [An inside look at Sticky by Tobii](https://www.tobii.com/resource-center/webinars/inside-look-at-sticky-by-tobii.md): Learn how to set up research projects using Sticky by Tobii, a self-service online eye tracking platform. Discover features like emotion analysis. - [Insights into autism research with eye tracking](https://www.tobii.com/resource-center/webinars/insights-into-autism-research-with-eye-tracking.md): Tobii gathers researchers from developmental psychology and neuroscience in a panel discussion about how autism research can utilize eye tracking. - [Intelligent eye tracking based support systems for mobile robotics and beyond](https://www.tobii.com/resource-center/webinars/intelligent-eye-tracking-based-support-systems-for-mobile-robotics-and-beyond.md): A study using wearable eye tracking for improved safety and efficiency in applications where mobile robots and human share the same workspace. Watch now. - [Introduction to Tobii Tobii Pro Fusion](https://www.tobii.com/resource-center/webinars/introduction-to-tobii-pro-fusion.md): Learn how you use our Tobii Pro Fusion eye tracker in your research. It is the latest advancement in screen-based eye tracking technology. Watch now. - [Introduction to Tobii Pro Lab](https://www.tobii.com/resource-center/webinars/introduction-to-tobii-pro-lab.md): In this webinar you will be introduced to eye tracking software Tobii Pro Lab. Find out how your research can benefit from this valuable tool. - [Launching your eye tracking research journey](https://www.tobii.com/resource-center/webinars/launching-your-eye-tracking-research-journey.md): Watch the webinar to get guidance and hands-on tips about how to use our eye tracking research starter kit. - [Launching your eye tracking research journey - UX and consumer research](https://www.tobii.com/resource-center/webinars/launching-your-eye-tracking-research-journey-ux-and-consumer-research.md): Watch the webinar to get guidance and hands-on tips about how to use our eye tracking research starter kit in UX and consumer research. - [Measuring advertising effect through attention and emotion](https://www.tobii.com/resource-center/webinars/measuring-advertising-webcam-eyetracking.md): Experts from advertising research, media and ad tech explore how ad effectiveness can be measured using webcam eye tracking and facial coding. Watch now. - [Measuring pupil size with eye tracking](https://www.tobii.com/resource-center/webinars/measuring-pupil-size-with-eye-tracking.md): Presentations from experts in measuring pupil size with eye tracking will include practical examples from research with non-human primates, human adults, and infants. - [Mobile eye tracking in physics education research](https://www.tobii.com/resource-center/webinars/mobile-eye-tracking-physics-education.md): Dr. Stefan Küchemann shows how mobile eye tracking extends the range of possible eye tracking applications in physics. Watch the webinar. - [Studying human performance and attention at NASA Langley Research Center](https://www.tobii.com/resource-center/webinars/NASA-webinar-studying-human-performance.md): NASA Langley researchers discuss conducting operator state assessments of commercial pilots. Learn how they used eye tracking in their recent studies. - [Catch every blink: A new blink detection method with eye tracking](https://www.tobii.com/resource-center/webinars/new-blink-detection-method-with-eye-tracking.md): In this webinar we present the latest blink detection method based on eyelid tracking and compare this new approach to the commonly used data loss method. - [What's new in Tobii Pro Lab?](https://www.tobii.com/resource-center/webinars/new-in-tobii-pro-lab.md): In this webinar we discuss the Tobii Pro Lab software's latest developments. Learn about the new capabilities for screen-based and wearable experiments. - [Optimizing attention to advertisements with eye tracking](https://www.tobii.com/resource-center/webinars/optimizing-attention-to-advertisements-with-eye-tracking.md): Want to know how your consumer's visually interact with your advertisements? We show you how eye tracking let's you see through the eyes of your consumers. - [Optimizing human-machine collaboration](https://www.tobii.com/resource-center/webinars/optimizing-human-machine-collaboration.md): Watch the webinar to gain a deeper understanding of how eye tracking improves performance and safety in complex, safety-critical systems. - [Power of the pupil](https://www.tobii.com/resource-center/webinars/power-of-the-pupil.md): Tobii Pro eye trackers report pupil diameter. Learn about how pupil response is a powerful physiological indicator of affect and cognitive workload. - [Tobii Pro Lab tutorial: Screen-based eye tracking with image stimuli](https://www.tobii.com/resource-center/webinars/screen-based-eye-tracking-with-image-stimuli.md): Tobii Pro Lab is eye tracking software for experimental research. Watch this tutorial to learn how to conduct eye tracking experiments with static stimuli. - [See the unseen: Gain insight online, from every device](https://www.tobii.com/resource-center/webinars/see-the-unseen-gain-insight-online.md): In this webinar, we provide a detailed overview of Sticky, an online self-service platform that utilizes webcam-based eye tracking to analyze user attention. - [Using eye tracking to reveal users' hidden challenges](https://www.tobii.com/resource-center/webinars/seeing-blind-spots.md): In this webinar we see how eye tracking reveals blind spots and hidden challenges when it comes to conducting user experience studies. Watch the webinar. - [Shaping the future of eye tracking](https://www.tobii.com/resource-center/webinars/shaping-the-future-of-eye-tracking.md): In this webinar, we explore the 2024 Annual Research Report, unveiling the latest findings on the use of eye tracking technology in scientific research over the past year. - [Stationary EEG and eye tracking with Brain Products](https://www.tobii.com/resource-center/webinars/Stationary-EEG-eyetracking.md): Find out how to combine EEG and eye tracking data for analysis. Tobii Pro's partner Brain Products will share their fantastic insight in this webinar. - [How do students look at complex representations?](https://www.tobii.com/resource-center/webinars/students-complex-representations.md): Professors show how their own research interest has evolved based on their own eye tracking studies and findings. Watch the education research webinar. - [Testing mobile UX with eye tracking](https://www.tobii.com/resource-center/webinars/testing-mobile-ux-eye-tracking.md): In this webinar we overview the importance of usability testing in our mobile device dominated world. We feature two case studies using small screens. - [The latest advancements in eye tracking research](https://www.tobii.com/resource-center/webinars/the-latest-advancements-in-eye-tracking-research.md): This webinar explores the pivotal role of eye tracking in advancing knowledge across diverse fields, showcasing its versatility in both controlled laboratory environments and real-world applications. - [Tobii Pro Glasses 3 demo for scientific research](https://www.tobii.com/resource-center/webinars/tobii-pro-glasses-3-demo-for-scientific-research.md): This webinar features a demo of Tobii Pro Glasses 3. See how wearable eye trackers can be used to analyze human behavior in scientific research. Watch now. - [What’s new in Tobii Pro Lab? The next level of eye tracking study design](https://www.tobii.com/resource-center/webinars/tobii-pro-lab-next-level-of-eye-tracking-study-design.md): In this webinar, you’ll discover the types of study designs where ASP excels and how it differs from existing solutions in Tobii Pro Lab. - [Tobii Pro Glasses 3 and Tobii Pro Lab demo](https://www.tobii.com/resource-center/webinars/tobii-pro-lab-tobii-pro-glasses3.md): In this webinar, we demo 2 of our top products, our wearable eye trackers Tobii Pro Glasses 3 and our eye tracking software Tobii Pro Lab. Watch now. - [Tobii Pro Glasses 3 demo for human performance](https://www.tobii.com/resource-center/webinars/tobiipro-glasses3-demo-human-performance.md): Tobii Pro Glasses 3 within the context of improving business productivity, training and human performance. Wearable eye tracker demo. Watch now. - [Tobii Pro Glasses 3 demo for marketing and user research](https://www.tobii.com/resource-center/webinars/tobiipro-glasses3-demo-marketing-and-user-research.md): A webinar featuring a demo of Tobii Pro Glasses 3. See how eye tracking is used to understand consumer behavior and hear inspiring user cases. Watch now. - [Road user eye tracking in traffic safety research](https://www.tobii.com/resource-center/webinars/traffic-safety-research.md): Chiara Gruden and Matej Moharic, share applications of Tobii Pro Glasses in their study of factors influencing road user’s behavior and their reaction time. - [How to turn eye tracking research into EdTech innovation](https://www.tobii.com/resource-center/webinars/turning-eye-tracking-research-into-edtech-innovation.md): BrainLeap and Lexplore experts share their eye tracking research in reading and education. Discover how they established themselves commercially in EdTech. - [Understanding child psychology with eye tracking](https://www.tobii.com/resource-center/webinars/understanding-child-psychology-with-eye-tracking.md): Learn about eye tracking in developmental, clinical, and educational-psychology research in infants and children. Watch the webinar. - [Using eye gaze to trace cognitive processes during operation of a multifunctional prosthetic hand](https://www.tobii.com/resource-center/webinars/using-eye-gaze-to-trace-cognitive-processes.md): Tobii Pro Glasses used to trace cognitive processes during operation a prosthetic hand. Comparing duration fixations, fixation count and pupil diameters. - [Using eye movements to understand driving behavior and user experience](https://www.tobii.com/resource-center/webinars/using-eye-movements-to-understand-driving-behavior.md): Dr. Alex Chaparro & Dr. Barbara Chaparro discuss eye tracking used to see what people view in driving scenes and data used to better understand UX. - [Using eye tracking for your screen-based study](https://www.tobii.com/resource-center/webinars/using-eye-tracking-for-screen-based-study.md): In this presentation you will be introduced to the eye tracking software Tobii Pro Lab and its newly released features for supporting reading research. - [Using eye tracking to investigate infant observational learning](https://www.tobii.com/resource-center/webinars/using-eye-tracking-to-investigate-infant-observational-learning.md): In her talk, Maleen Thiele presents two studies that investigate the processes of guiding infants to situations where they can observe third-party interactions. - [Using wearable eye tracking for research](https://www.tobii.com/resource-center/webinars/Wearable-eye-tracking-for-research.md): Find out from experts how eye tracking is used in engineering and technology. Researchers in robotics and engineering present their use cases and findings. - [Wearable eye tracking in medical simulation and training](https://www.tobii.com/resource-center/webinars/wearable-eye-tracking-medical-simulation.md): Wearable eye trackers are used to improve skills transfer and decision making. Learn how eye tracking enhances training within the medical field. - [Improving medical device safety with eye tracking](https://www.tobii.com/resource-center/webinars/webinar-improving-medical-device-safety-with-eye-tracking.md): Discover how wearable eye tracking and survey data were used to evaluate four different IV pumps, identify usability challenges, and generate evidence-based recommendations to improve design and patient safety. - [Winning attention with out-of-home advertising](https://www.tobii.com/resource-center/webinars/winning-attention-with-out-of-home-advertising.md): Tobii and Limited space report on an eye-tracking study that mapped the behaviour of retail destination visitors. Watch the webinar to learn more. - [Application areas](https://www.tobii.com/solutions.md): Explore Tobii eye tracking solutions for research, UX, training, healthcare, automotive, and gaming—discover real-world use cases and customer success stories. - [Automotive](https://www.tobii.com/solutions/automotive.md): Tobii Automotive provides solutions for the vehicle lifecycle from research, UX/design and production to buyer and driver experiences. - [Cognitive and psychological research](https://www.tobii.com/solutions/cognitive-and-psychological-research.md): Eye tracking decodes a person’s behavior into insights that enable researchers in a wide variety of fields to uncover new data and reveal findings. - [Developmental psychology](https://www.tobii.com/solutions/cognitive-and-psychological-research/developmental-psychology.md): Eye tracking enables new ways to study developmental psychology in infants and children, by leveraging one of the first behaviors — vision. - [Nonhuman primate](https://www.tobii.com/solutions/cognitive-and-psychological-research/nonhuman-primate.md): Tobii eye tracking is a noninvasive and restraint-free tool to gauge naturalistic nonhuman primate behavior and cognition. Used by leading institutes. - [Psychology and neuroscience](https://www.tobii.com/solutions/cognitive-and-psychological-research/psychology-and-neuroscience.md): Eye tracking helps psychology and neuroscience researchers expand knowledge by connecting eye movements with visual attention, behavior, and cognition. - [Reading and language](https://www.tobii.com/solutions/cognitive-and-psychological-research/reading-and-language.md): Eye tracking is used in reading research to help measure human language processing. A perfect tool for linguistics and education research. Find out how. - [Consumer research and user experience](https://www.tobii.com/solutions/consumer-research-and-user-experience.md): Visualize the impact of your shopper journey, packaging design, advertising, or user experience by using eye tracking to see through your consumers eyes. - [Academic marketing and consumer research](https://www.tobii.com/solutions/consumer-research-and-user-experience/academic-marketing-and-consumer-research.md): Eye tracking measures consumer preferences, attention to ads, visual perceptions & media habits. Discover the most efficient way to capture cognitive data. - [Advertising research](https://www.tobii.com/solutions/consumer-research-and-user-experience/advertising-research.md): Understand how audiences actually view and respond to advertising. Tobii’s advertising research tools use eye tracking to measure ad attention, engagement, and visual impact across digital, TV, and print advertising. - [Packaging research](https://www.tobii.com/solutions/consumer-research-and-user-experience/packaging-research.md): Packaging research helps brands understand how shoppers notice and choose products on shelf. Tobii’s eye tracking reveals packaging visibility, shelf attention, and design performance. - [Shopper research](https://www.tobii.com/solutions/consumer-research-and-user-experience/shopper-research.md): Unlock the 'why' behind buying decisions. Tobii's shopper research tools use eye tracking to reveal authentic customer behavior, path-to-purchase flows, and shelf attention. Get a demo. - [UX research](https://www.tobii.com/solutions/consumer-research-and-user-experience/ux-research.md): UX research helps teams understand how users interact with websites, apps, and digital products. Tobii’s eye tracking reveals user attention, navigation patterns, and usability insights to improve user experience. - [Driver experience](https://www.tobii.com/solutions/consumer-research-and-user-experience/ux-research/driver-experience.md): Use eye tracking in your research to get more insight into how your design is received in real-time, improving the driving area to be safe and comfortable. - [Wayfinding research](https://www.tobii.com/solutions/consumer-research-and-user-experience/wayfinding-research.md): Discover how eye tracking reveals real navigation behavior in complex environments. Improve spatial navigation and signage design with evidence‑based wayfinding research. - [Education research](https://www.tobii.com/solutions/education-research.md): Eye tracking provides researchers with insights about how we learn and retain information, helping them deliver new findings and promote learning. - [Extended reality](https://www.tobii.com/solutions/extended-reality.md): From smart glasses to mixed and virtual reality, Tobii’s system-on-chip eye tracking enables seamless interaction between users and their devices. - [Augmented reality](https://www.tobii.com/solutions/extended-reality/augmented-reality.md): Tobii’s technology empowers you to do more with AR, pushing the boundaries of what users expect, driving innovation in gaming, education and healthcare. - [Foveation technology](https://www.tobii.com/solutions/extended-reality/foveation-technology.md): Bring your XR product to the next level with foveation technology, powered by Tobii eye tracking. - [Mixed/Virtual Reality](https://www.tobii.com/solutions/extended-reality/mixed-virtual-reality.md): Tobii’s technology and expertise empowers you to offer user-friendly, power efficient VR and MR products that deliver ultra-immersive experiences. - [Smart Glasses](https://www.tobii.com/solutions/extended-reality/smart-glasses.md): Tobii's eye tracking technology offers a new dimension for smart glasses users where the products understand exactly who is wearing them. - [Human factors](https://www.tobii.com/solutions/human-factors.md): Human factors research is a multidisciplinary field that studies how humans interact with systems, products, tools, environments, or technologies. - [Aviation and space](https://www.tobii.com/solutions/human-factors/aviation-and-space.md): Our eye tracking solutions help you gain a better understanding of cognitive workload, situational awareness, and decision making. Find out how. - [Construction and engineering](https://www.tobii.com/solutions/human-factors/construction-and-engineering.md): Eye tracking is used to understand human cognitive abilities. Eye trackers help us see how the human eye is engaging with each system, machine and process. - [Driving simulator](https://www.tobii.com/solutions/human-factors/driving-simulators.md): Eye tracking used in driving simulators measures visual attention, situational awareness, and cognitive load to improve driver training, enhance road safety, and analyze behavior. - [Healthcare](https://www.tobii.com/solutions/human-factors/healthcare.md): Our eye tracking technology helps the healthcare sector and researchers to develop new and inventive ways to diagnose and detect illnesses and disabilities. - [Medical training and simulation](https://www.tobii.com/solutions/human-factors/medical-training-and-simulation.md): Eye tracking is used in medical training and simulation; radiology, ER training and surgical procedures. Find out how eye tracking can benefit your team. - [Sports performance research](https://www.tobii.com/solutions/human-factors/sports-performance-research.md): Our eye tracking solutions capture gaze behavior data that can be used to improve training programs, assessment methods, and injury prevention strategies. - [Surgical robotics technology](https://www.tobii.com/solutions/human-factors/surgical-robotics.md): Devices that include eye tracking enable developers to build innovative applications that can enhance workflow and facilitate skills transfer in healthcare. - [Medical research](https://www.tobii.com/solutions/medical-research.md): Eye tracking is an effective way of measuring the tell-tale eye movements that are indicative of brain disorder and injury. Discover our solutions. - [Assessment and treatment](https://www.tobii.com/solutions/medical-research/assessment-and-treatment.md): Eye tracking offers a window into disease development by capturing subtle changes in eye movements that are associated with various brain and eye disorders. - [Screen-based integrations](https://www.tobii.com/solutions/personal-computing.md): We help OEMs humanize devices to be more in touch with the user. Our tech is designed to meet the needs of healthcare, therapy assessment, hands-free screens, and education. - [Future work life](https://www.tobii.com/solutions/personal-computing/future-work-life.md): Tobii provides attention computing and eye tracking solutions which improve your privacy, security, digital well being and increases productivity. - [Gaming](https://www.tobii.com/solutions/personal-computing/gaming.md): Eye tracking tracks your visual focus across your favorite games, provides insights into visual patterns and allows fans to learn from your playing style. - [Research & insights](https://www.tobii.com/solutions/research-and-insights.md): Gain deeper insights into decisions, performance, and behavior with Tobii’s world-leading eye tracking solutions. - [Simulation training](https://www.tobii.com/solutions/simulation-training.md): Discover how simulation training with eye tracking improves situational awareness, decision-making, and performance across aviation, medical, and driving simulators. - [Training and skills assessment](https://www.tobii.com/solutions/training-and-skills-assessment.md): Our solutions provide businesses with a deep understanding of attention and visual patterns. Empowering them to train employees and assess worker skills. - [Assembly](https://www.tobii.com/solutions/training-and-skills-assessment/assembly.md): Eye tracking empowers you to improve skills transfer, increase assembly line productivity and reduce costly onboarding. Discover more about eye tracking. - [Automation and digital transformation](https://www.tobii.com/solutions/training-and-skills-assessment/automation-and-digital-transformation.md): Developing your automation or worker support systems? Eye tracking helps you access the motion data of manual work to make the transition to automation. - [Equipment inspection and patrol](https://www.tobii.com/solutions/training-and-skills-assessment/equipment-inspection-and-patrol.md): Eye tracking helps you understand the visual patterns of experienced workers to train new recruits. It improves equipment inspection while upholding safety. - [Operations and maintenance](https://www.tobii.com/solutions/training-and-skills-assessment/operations-and-maintenance.md): Attention insights collected with eye tracking reveal how experienced workers maintain equipment. Improving skills transfer and decreasing human error. - [Performance and decision-making](https://www.tobii.com/solutions/training-and-skills-assessment/performance-and-decision-making.md): Whether it’s surgeons in the operating room, pilots in a simulator, or athletes on the field, eye tracking reveals hidden skills of top performers. - [Productivity and quality](https://www.tobii.com/solutions/training-and-skills-assessment/productivity-and-quality.md): Many of the skills employees develop over time are hidden. Eye tracking lets you record this knowledge to aid training, retention, and standardization. - [Safety and risk assessment](https://www.tobii.com/solutions/training-and-skills-assessment/safety-and-risk-assessment.md): Understand how your employees operate within the work environment and pinpoint factors that influence health and safety, such as situational awareness. - [Visual inspection](https://www.tobii.com/solutions/training-and-skills-assessment/visual-inspection.md): Understanding what your employees see improves visual inspection and skills transfer. Eye tracking insights help streamline standard operating procedures.