Intellectual Property

Proprietary Technology

A central tenet of Tobii's technology and development strategy.

Intellectual property is a central tenet of Tobii’s technology and development strategy.

We hold many patents as well as internal intellectual property know-how related to eye tracking. Tobii holds patents throughout the world in many key areas of eye tracking technology.

According to a review by ClearViewIP, an independent intellectual property consultancy, Tobii holds the world’s largest patent portfolio relating to core eye tracking technologies.

Already possessing a patent portfolio dating back to 1998, we are strongly focused on maintaining and extending our patent leadership position via both our in-house legal and IP team and leading external IP attorneys. 

Our strategy is multi-faceted targeting not only organic patent filings but also inbound and outbound technology and IP licensing.Tobii has significant IP relating to eye tracking in the following key areas:

  • Image Sensor Technologies
    Tobii has patents, applications and intellectual property relating to design, control and read-out of data from image sensors that greatly improve robustness, cost efficiency and power-efficiency of eye tracking.
  • Illumination Technologies
    Illumination directly impacts cost, power consumption, and eye tracking quality. Tobii holds a collection of patents, applications and intellectual property relating to many aspects of illumination such as types, timing, direction and frequency to maximize tracking performance and minimize power consumption and cost.
  • System Designs
    Tobii owns a collection of patents, applications and intellectual property relating to overarching system designs of both screen-based and wearable eye tracking technologies. For example, this includes physical integration techniques, calibration methods, and system layouts. These proprietary technologies enable us to design robust, low cost and high accuracy eye tracking systems.
  • Algorithms
    Tobii has patents, applications and significant internal intellectual property relating to algorithms and methods for performing and implementing robust, consistently accurate and cost-efficient eye tracking. This intellectual property has been developed through long years of internal development using a multitude of approaches to eye tracking.
  • Eye Gaze Interaction Methods.
    A key area of Tobii’s growing intellectual property portfolio relates to interaction methods and implementations. This intellectual property covers the use of gaze as an input in multimodal user interfaces and incorporation of gaze into operating systems. Tobii believes that many of these concepts will come to form a fundamental part of gaze based multimodal interaction
  • Specific Applications & Use Cases
    Tobii’s intellectual property portfolio also contains several patents, applications and intellectual property relating to specific uses and applications for eye tracking. Applications include the use of eye tracking in automotive, biometrics, measuring consumer engagement, teleconferencing, and wearable devices.