Our business & organization

Business Units & Fields of Use

The Tobii Group comprises of three business units: Tobii Dynavox, Tobii Pro and Tobii Tech. They serve different markets and users with a breadth of products and services that extends beyond eye tracking.

  • Tobii Dynavox is the global leader in assistive technology for communication.
  • Tobii Pro is the global leader in eye-tracking solutions and services to study human behavior.
  • Tobii Tech develops Tobii’s world-leading eye-tracking technology for integration into volume products such as computers, computer games, virtual reality and cars.

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Global organization

Tobii has a global presence with offices in Sweden (headquarters), United States, China, Japan, Germany, United Kingdom, Norway and South Korea, as well as a global network of resellers. The company has approximately 600 employees, of which about one-third are working in R&D.

Tobii in brief

  • Founded 2001
  • 600 employees
  • Revenue: SEK 621 million (2014)
  • Listed on the Nasdaq Stockholm in 2015 (TOBII)
  • Offices in Sweden (headquarter), United States, China, Japan, Germany, United Kingdom, Norway and South Korea.
  • Entrepreneur of the Year Award (Tech Tour) 2013
  • Ranked #32 among Sweden's best employer (Universum) 2014


Our vision is a world where all technology works in harmony with natural human behavior.

A technology with many benefits

This is eye tracking

Eye tracking technology allows a device to know exactly where your eyes are focused. It can indicate your presence, attention, focus, drowsiness, consciousness or other mental states. This information can be used to gain deep insights into consumer behavior or to design revolutionary new user interfaces across various devices.  Read more