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 Eye tracking solutions for research and integration
Tobii eye tracking products

Eye tracking solutions for research and integration

Tobii offers a range of eye trackers and eye tracking hardware designed to help you understand how people see, interact, and make decisions. Our eye tracking solutions turn human behavior into clear, reliable data.

Products

Eye tracking hardware 

Tobii offers research‑grade eye tracking for real‑world, lab, and digital studies, with wearable, screen‑based, and webcam solutions for different levels of precision.

Eye trackers

Wearable eye trackers

Capture real-world attention and behavior as it happens, enabling natural interactions to be studied in dynamic, real-life environments.

Screen-based eye trackers

Measure visual attention and gaze behavior on screens with high precision, supporting rigorous research in controlled environments.

Webcam eye tracking solutions

Run eye tracking studies remotely using webcam-based solutions that make it easy to capture attention data at scale.

How to choose the right eye tracker

I WANT TO...RECOMMENDED SOLUTION
Study behavior in real-world environmentsTobii Pro Glasses 3
Improve training, skills development, and sports performance Tobii Glasses X
Conduct UX and behavioral research Tobii Pro Fusion
Run advanced scientific and neuroscience research Tobii Pro Spectrum
Get started with eye tracking researchTobii Pro Spark
Conduct large-scale remote attention studies Webcam eye tracking
Test ads, packaging, videos, and websites remotely Tobii Sticky

Not sure which eye tracker you need?

Compare our eye trackers to find the right solution for your research goals, environment, and application.

Software

Products

Eye tracking tools, software, applications and developer kits

Turn attention data into actionable insights with software and eye tracking tools designed for study design, data collection, analysis, visualization, and remote testing. 

Accessories

Products

Accessories

Extend the capabilities of your Tobii products with accessories designed for greater flexibility, efficiency, and ease of use. 

Integrations

Products

Eye tracking solutions for integration

Beyond research tools, Tobii develops integrated eye tracking technology used in XR headsets, healthcare devices, automotive systems, gaming products, and assistive technology solutions.

Consultancy services

Services

Consultancy services

Why choose Tobii

Why choose Tobii eye tracking?

Tobii combines industry‑leading eye tracking hardware with decades of research and real‑world deployment. Organizations worldwide rely on our technology to understand behavior, improve products, and build the next generation of experiences.

  • Proven at scale
    More than 20 years of innovation and over 15,000 scientific publications built on Tobii eye tracking.

  • Chosen by the world's best
    Trusted by leading organizations and 99 of the world’s top universities.

  • Built into real-world products
    Over 1 million cars on the road use Tobii technology, and leading OEMs integrate eye tracking into their systems.

  • Industry-leading precision
    Research‑grade accuracy and consistency across users, environments, and use cases.

Why choose Tobii eye tracking?

Trusted by the world's leading companies and academic institutes

Customer logo
Customer logo - Toyota
Harvard university logo
Customer logo Pimax
Customer logo Carlsberg
Princeton university logo
Customer logo
An eye tracking use case with PING for sport performance & consumer research
Stanford university logo
Customer logo - Lenovo
How Heathrow Airport used eye tracking to improve wayfinding in Terminal 5
Company logo
With eye tracking we can pinpoint exactly where passengers face confusion in their journeys and what signage is being ignored or misinterpreted.

How Heathrow Airport used eye tracking to improve wayfinding in Terminal 5

How Kubota improved inspection training with eye tracking 
Studying human performance and attention at NASA Langley Research Center
Designing better putters with eye tracking; How PING used Tobii Pro Glasses 3 to improve putting performance
How eye tracking and visual insights can give F1 drivers a winning edge
Improving thoracoscopic surgery training using eye tracking technology
Eye tracking gives a voice to people with ALS
Denso halves training time thanks to eye tracking
Stardots and the future of objective mental health diagnosis
Improving package design for Unilever
TV advertising research for Facebook
Accelerating the game: Alpine Esports' winning vision for sim racing
 How eye tracking is improving medical device safety
Navigating museum narratives with eye tracking
Tracking eye movements to diagnose Parkinson’s disease
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FAQs

FAQs