Run eye tracking studies online
Conduct eye tracking studies remotely using participants’ own webcams. Researchers and educators can design, collect, and analyze gaze data without dedicated eye tracking hardware, while staying within the Tobii Pro Lab workflow.
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Built for online participation
Webcam eye tracking makes it possible to extend eye tracking research into distributed and remote contexts.
Launch studies online and collect gaze data from participants using their own devices. Designed to expand reach and increase efficiency.
Recruit participants across locations and demographics.
Reduce logistical effort and time to run studies.
Capture screen-based behavior in real-world environments.
Stay within a connected Tobii Pro Lab workflow.
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Designed around researchers’ needs
Run focused, scalable webcam eye tracking studies with a setup that is accessible, guided, and easy to manage. It is designed to help researchers get started quickly, run screen-based AOI-level studies efficiently, and maintain a consistent workflow.
Set up and launch online eye tracking studies quickly.
Collect gaze data from participants globally, using their own devices.
Use guided webcam setup and self-guided calibration.
Maintain a coherent experience from online study collection to analysis in Tobii Pro Lab.
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Validate your findings with confidence
After completing the webcam eye tracking study, researchers can validate the findings by collecting additional data in a controlled environment with Tobii Pro Spark. Reuse the same experiment, analyze the results in Tobii Pro Lab, and compare online and in-lab data to assess consistency.
This verification step is entirely optional and can help strengthen confidence in findings by evaluating how results compare across testing environments.
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Methods
Methods and tools for distributed eye tracking research
Access a versatile toolkit for online eye tracking studies, combining multiple methods to capture rich, quality-controlled insights across distributed environments.
Heatmaps and gaze visualizations
Visualize gaze patterns to understand attention distribution across key stimulus areas.
Surveys and questions
Combine eye tracking data with responses, feedback, and self‑reported input.
Behavioral metrics
Analyze attention, engagement, and viewing patterns across participants.
Stimulus testing
Evaluate images, videos, and designs in realistic viewing conditions.
Centralized data collection
Gather and manage data from participants across locations in one place.
How it works
How it works
A simple step-by-step process to understand how distributed online research works.
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Uses cases
Supporting a range of research fields
Use webcam eye tracking to study how people attend to, search, compare, learn, and respond to screen-based content in distributed online studies.
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Software
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Analyze and manage studies in Tobii Pro Lab
Tobii Pro Lab integrates distributed eye tracking studies into a single,
structured workflow for study design, data collection, and analysis.
Consistent workflows
Use familiar paradigms, metrics, and analysis methods across studies.Flexible study design
Build experiments with control over stimuli, tasks, and structure.Centralized data management
Organize and manage participant data in one place.Advanced analysis
Explore gaze behavior through visualizations, timelines, and metrics.Workflow continuity
Move between lab-based and online studies using the same tools and processes.
Packages
Webcam eye tracking packages
Tobii Pro Lab is available as a yearly subscription or perpetual license.
Are you interested in this product?
Fill out the form and one of our experts will reach out to you.
If you want to take your study a step further, you can add Tobii Pro Spark to validate your findings. Talk to our sales experts to find out more.
