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Eye trackers

Eye trackers

Our range of eye trackers include screen-based, wearables and webcam eye tracking, enabling you to collect data and run eye tracking applications no matter what your scientific or commercial research question is, no matter where you are.

What is an eye tracker? 

An eye tracker is a device that measures where people look and how they visually interact with their environment. By capturing eye movements and attention patterns, eye tracking technology helps researchers, designers, engineers, and organizations understand human behavior and make better decisions.  
 
Tobii eye trackers are used across research, healthcare, automotive, XR, training, and product development to generate insights that surveys and traditional analytics often miss. 

What is an eye tracker? 

Features

Features

What eye trackers can help you achieve  

You can capture objective attention data, reduce guesswork, and gain deeper insight into how people see, interpret, and behave.

  • Understand visual behavior 

    Gain insights into where people look, how long they focus, and how they interact.

  • Gain real-world insight

    Study attention and behavior in natural settings as people interact freely with their surroundings.

  • Conduct advanced research 

    Collect high-accuracy gaze data in controlled environments for detailed and repeatable research.

  • Measure attention and engagement 

    Identify what captures interest, what gets ignored, and where attention drops off.

  • Scale research across audiences

    Measure attention remotely using webcam eye traking to reach larger audiences.

  • Improve training and human performance

    Understand attention, decision-making, and skill differences between novices and experts.

Products

Eye tracking hardware 

Tobii offers research‑grade eye tracking hardware for studies in real‑world, laboratory, and digital environments, with wearable, screen‑based devices and webcam eye tracking for different needs and levels of precision.

Wearables

Wearable eye trackers

Capture real-world behavior and attention as it happens, in natural environments.

Screen-based

Screen-based eye trackers

Our screen-based eye trackers deliver accurate data on what captures a person's attention and where they look— in real-time for the widest population.

Webcam eye tracking

Webcam eye tracking solutions

Run eye tracking studies remotely using webcam-based solutions that make it easy to capture attention data at scale.

How to choose the right eye tracker

I WANT TO...RECOMMENDED SOLUTION
Study behavior in real-world environmentsTobii Pro Glasses 3
Improve training, skills development, and sports performance Tobii Glasses X
Conduct UX and behavioral research Tobii Pro Fusion
Run advanced scientific and neuroscience research Tobii Pro Spectrum
Get started with eye tracking researchTobii Pro Spark
Conduct large-scale remote attention studies Webcam eye tracking
Test ads, packaging, videos, and websites remotely Tobii Sticky

Not sure which eye tracker you need?

Compare our eye trackers to find the right solution for your research goals, environment, and application.

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Check out our hardware upgrade program!

Your current eye tracking hardware could help you afford your next purchase! We offer existing Tobii eye tracker owners a discount when they upgrade to their next research-grade system.

Find out more

Accessories

Accessories

Our range of accessories will help you get more from your eye tracking — with lenses that support eyesight correction, mounting solutions, and compatible third-party measuring devices.

Complete the package with our software

Use cases

Use cases

What are eye trackers used for?

Eye trackers measure what people look at and how they interact with the world, enabling deeper understanding across a wide range of applications.

Academic research
Academic research
Academic research
Academic research

Study perception, cognition, and decision-making processes in controlled experimental settings.

Training and skills assessment 
Training and skills assessment 
Training and skills assessment 
Training and skills assessment 

Analyze gaze patterns to understand expert vs. novice behavior and improve training effectiveness.

Human factors and safety
Human factors and safety
Human factors and safety
Human factors and safety

Track visual attention in complex environments to identify risks, distractions, and usability issues.

UX research
UX research
UX research
UX research

Understand how users visually navigate interfaces to identify friction, confusion, and missed elements.

Shopper insights
Shopper insights
Shopper insights
Shopper insights

Reveal how people scan shelves, packaging, and ads to understand what captures attention and influences decisions.

Healthcare and diagnostics
Healthcare and diagnostics
Healthcare and diagnostics
Healthcare and diagnostics

Analyze gaze patterns to support the detection and assessment of neurological and visual conditions.

Why choose Tobii

Trusted by the world's leading companies and academic institutes

Customer logo
Customer logo - Toyota
Harvard university logo
Customer logo
Customer logo Carlsberg
Princeton university logo
Customer logo
An eye tracking use case with PING for sport performance & consumer research
Stanford university logo

Why choose Tobii eye tracking?

Tobii combines industry‑leading eye tracking hardware with decades of expertise in building precise, reliable systems for research and real‑world use.

  • Proven track record
    20+ years of innovation in developing and advancing eye tracking technology.

  • Chosen by the world's best
    Trusted by leading organizations and 99 of the world’s top universities.

  • Proven by scientific research
    More than 15,000 scientific publications have used Tobii eye tracking in their research.

  • Industry-leading precision
    Our eye trackers are built to provide highly accurate and consistent gaze data across a wide range of research setups.

Why choose Tobii eye tracking?

Curious about our eye trackers?

Get in touch with our experts to learn more about our eye tracking solutions.