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What is eye tracking?

Interactive online sessions, onsite training, and our e-learning platform will help you operate your eye tracking system. You will gain a practical knowledge of the hardware, the software, and how to use the system. Access an expert to give hands on support when you need it.

Getting started

Our programs

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Tobii Academy is your hub for continuous learning. This e-learning portal is designed to make it easy to conduct eye tracking studies by delivering an experience suited to all types of learning styles in an online platform.  

Tobii Academy

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Kick start sessions to give you the tools to understand or optimize your digital or real-world studies around Packaging, Advertising, Shopper Retail and User Experience. Complete kits including field guides and report templates. 

2-hour online training

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Online session conducted by a Tobii certified trainer who will help you understand eye tracking systems and methodology. At the end of the session, you should be comfortable with operating eye tracking systems and software and collect superior quality data. 

4-hour online training

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Contact one of our research scientists to validate your study design or data analysis. This is charged on an hourly basis for a topic you need help with to make sure you set up and conduct your study in the best way. 

Access an expert

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Our start-up training is a 1-day course that includes onsite installation of your eye tracker and software. You and your team will gain a basic understanding of how to operate the system.  

- Functioning system 

- General understanding of how to operate the system 

- General understanding of how to collect quality eye tracking data 

- Overview of the major software features applicable to your field of research 

- Practical hands-on experience with eye tracking hardware and software 

- Receive a personal Certificate of Attendance 

1-day onsite training

Contact our experts

Fill out contact form, and we will reach out to you.

Register for courses or access an expert

Interactive online sessions, onsite training, and our e-learning platform will help you operate your eye tracking system. 

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Learn to operate your eye tracking system

Tobii helps you get started with online training. After taking one of our courses, you will learn how to install and operate your eye tracking system. 

Tobii Online training and education - Book a course

Training and education services 

We have designed our customer integration services to guide you through every step of your eye tracking journey: from innovation to commercialization. 


Our customer integration services

At Tobii, we like to work closely with our customers. Our ways of working are deeply rooted in collaboration and knowledge sharing. We know it’s one of the best ways, perhaps the only way, to introduce eye tracking to your new products and applications.

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**You can expect us to help you overcome some of the common hurdles, such as how to:** 

- Understand the data streams eye tracking generates. 

- Leverage the data streams in your application. 

- Customize eye tracking calibration for your use cases. 

- Create user experiences that are an intuitive fit for your products and use cases. 

- Develop tests and reports. 

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Over the past two decades, our global Professional Services team has helped many customers integrate eye tracking in their solutions. 

No two use cases are the same. Each one presents specific challenges and problems to solve. But the processes and journeys are similar. Our team has developed a set of best practices, a blueprint if you like, to guide you through product lifecycle development, from innovation to commercialization. 

Services and development support

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It may sound simple, but we’ve discovered that the best way to get started is with a workshop. Spend at least a day, maybe several, with some of our eye tracking experts, passionate Tobiians who love a challenge. 

We bring the equipment, the eye tracker components, the 3D-printer, and the software. You bring the use case. Together, we’ll work out a plan that allows you to determine whether eye tracking is a technology that can bring value to your products and applications. 

Training workshops

For more details

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Collaboration and knowledge sharing 

Integrating eye-tracking into products and applications can be tricky. Tobii has created a workshop/support program to help you keep your project moving.

 Introducing eye tracking to your new products - Tobii 

We understand how important it is to secure funding for your research project, which is why we want to help you increase the chance of receiving a positive decision on your application. A key component to receiving a good outcome is articulating the value that eye tracking brings to your research, which is why we offer a support service to help you in this process.

Overview

What is Funding support services?

Customer testimonials

Our research scientists

Our research scientists are here to help

Apply for funding support

Please note: This service is only available in US, Canada, Central and South America and European regions (EEA, Switzerland and UK).

Watch the video

Watch the webinar

Funding support services is designed to assist researchers, who are looking to integrate eye tracking into their methodology, with their applications for grant funding. 

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Helping you secure research funding 

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Get help securing research funding. We can help with your grant application and provide support on how to justify eye tracking as your chosen methodology.

Get funding support for your research | Apply now - Tobii 

Funding support services 

調査分析サービス

Our team of research experts is ready to help you explore your research questions, and offer customized studies designed to leverage powerful eye tracking data. Get access to data-driven answers that help you make informed business decisions.

Insights with impact

Overview 

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At Tobii, we specialize in helping businesses increase their value through a deeper understanding of human attention and intent. Whether you want to improve consumer engagement or optimize training processes for employees, our research consultancy service applies eye tracking technology and know-how to your business-critical questions.  

Experts in attention data 

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Tobii Insight Services is full-service and adaptable to your needs, helping you through every phase of the business innovation process. We’ll work with your organization, explore your research questions, and offer customized studies designed to leverage powerful attention data. Get access to data-driven answers that help you make informed business decisions.

Your agile research partner

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Attention computing helps you validate your ideas about human behavior. Our team helps you conduct an eye tracking study into how your organization functions, focusing less on what people say, and more on what they do. This strategy is designed to give you the confidence to make bold decisions for your business going forward.

Measuring reality, not assumptions

What we offer 

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Tobii Insight Services uses eye tracking technology to find answers to your research questions. Discover what captures people’s attention, when is the most effective time to communicate your message, and which elements of your ad, store, or package get ignored.  

**We help optimize:** 

- Shopping experience 

- Merchandising 

- User experience 

- Ad design 

- Package design 


 Consumer and user experience

Ben Cline

Kavita Appachu

Kristina Norman

Testimonials 

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Tobii Insight Services also works with various manufacturing and industrial clients to optimize training processes and identify best practices. Find out how a video that shows you where experts are placing their attention can help you train new employees, improve safety measures, and increase productivity for your workforce.  

**We help optimize**: 

- Assembly  

- Visual inspection 

- Equipment inspection and patrol

- Operations and maintenance 

- Automation and digital transformation 

Training and skills assessment 

Kaname Hirayama

Jacob Hammill

Testimonials

Our customers

Trusted by some of the world's largest companies

Our team

Our team comprises experts in human behavior with experience in various industries and commercial applications. We work with companies of all shapes and sizes to provide actionable insights into critical business questions. Come and meet the team! 


Tobii Insight Services is our research consultancy service, helping clients design and create their own full-scale, eye tracking study. Whether you are experienced in finding attention data, or if it’s all new to you, we guide you through your eye tracking journey.  

Connect with the Tobii Insight Services team and discuss your next eye tracking project  

Our research experts help you create and customize your own full-service eye tracking study. A flexible way to understand behavior, turning insights into impact. 

Discover human behavioral insights with our research consultancy team

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Tobii research consultants help businesses make better decisions. Contact us to see through the eyes of your consumers, audience or employees. 

Eye tracking research consultancy - Tobii Insight 

Tobii Insight

In this success story, we cover how Lexplore have leveraged years of scientific research about reading to create a PC-based AI solution that will help to close the literacy gap.

Closing the literacy gap with AI and eye tracking

Consulting services

Our services

Tobii Insight

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