Track
Record and follow the gaze of the driver in real world settings, making note of focal points, distractions, and recurring patterns.
Driver experience
Empowering your car design with eye tracking data
Designing the ideal driving environment means understanding the person behind the wheel. Eye tracking solutions from Tobii deliver previously hidden insights that allow you to make driver-centric design decisions.
What your study can reveal
Test
See how your infotainment system performs in action. Find out how easy it is to use and how it can be optimized to maintain focus on the act of driving.
Analyze
Use our top of the range software to turn the eye tracking data into real insights. Understand your driver on a deeper level and use this behavior to make better design decisions.
How it works
Eye tracking captures gaze data which feeds a deeper understanding of how drivers interact with the car. Using eye tracking in your research enables more insight into how your design is received in real-time, as well as how you can improve the driving area to be safe and comfortable.
With eye tracking you can:
-
Get real-time view of what the driver sees
-
Recognize distracting interface design features
-
Enhance driving enjoyment and safety
-
Reimagine design concepts
Insights your way
Tobii Pro Glasses 3
Tobii Pro Glasses 3 allows you to capture the visual behavior of drivers behind the wheel. The wide-angle scene camera combined with our eye tracking technology captures exactly what the driver sees without disturbing their natural behavior.
Tobii Insight
Our global service team has extensive knowledge and expertise in using eye tracking for research. We can run full-scale studies, help you get started, or simply support you wherever you need it.
Trusted by
Testimonial
This technology will help us humanize the interfaces, improving the user experience. With it we’ll certainly go a step further in the quality of the infotainment console of the future.
Rubén Martínez
HEAD OF SEAT’S SMART QUALITY DEPARTMENT
Our team are experienced in applying technology and research expertise for effective UX research studies. Let’s talk about how your study might look.
Related content
Customer stories
SEAT and infotainment design
SEAT wanted to optimize their infotainment system making it safer and easier to navigate. Their eye tracking study helped them understand driver awareness with greater sensitivity, enabling fresh design decisions.
Learn more
blog
Designing for the driver
How car manufacturers are using eye tracking to keep us comfortable and safe behind the wheel.
Learn more
Webinars
Driving research to new heights: Wearable eye tracking and automotive simulators
Driving simulators provide a reproducible and low risk environment ideal for testing automotive technologies. We will discuss the advantages and challenges of using eye tracking devices in driving simulator studies and experiences with the renowned Tobii Pro Glasses 3.
Learn more