Designing the ideal driving environment means understanding the person behind the wheel. Eye tracking solutions from Tobii deliver previously hidden insights that allow you to make driver-centric design decisions.
How eye tracking works
Eye tracking captures gaze data which feeds a deeper understanding of how drivers interact with the car. Using eye tracking in your research enables more insight into how your design is received in real-time, as well as how you can improve the driving area to be safe and comfortable.
With eye tracking you can:
Get real-time view of what the driver sees
Recognize distracting interface design features
Enhance driving enjoyment and safety
Reimagine design concepts
What your eye tracking study can reveal
Record and follow the gaze of the driver in real world settings, making note of focal points, distractions, and recurring patterns.
See how your infotainment system performs in action. Find out how easy it is to use and how it can be optimized to maintain focus on the act of driving.
Use our top of the range software to turn the eye tracking data into real insights. Understand your driver on a deeper level and use this behavior to make better design decisions.
Insights your way
Tobii Pro Glasses 3
Tobii Pro Glasses 3 allows you to capture the visual behavior of drivers behind the wheel. The wide-angle scene camera combined with our eye tracking technology captures exactly what the driver sees without disturbing their natural behavior.
SEAT wanted to optimize their infotainment system making it safer and easier to navigate. Their eye tracking study helped them understand driver awareness with greater sensitivity, enabling fresh design decisions.