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Empowering your car design with eye tracking data
Driver experience

Empowering your car design with eye tracking data

Designing the ideal driving environment means understanding the person behind the wheel. Eye tracking solutions from Tobii deliver previously hidden insights that allow you to make driver-centric design decisions.

Reveal the data that improves driver interaction

Eye tracking reveals the real-time shifts in driver attention and behavior that influence comfort, safety, and interaction with in-vehicle systems.

  • 73% 

    of driving distractions are linked to poorly designed in-vehicle interfaces.

  • 66%

    of driver assistance systems
    are underused due to lack
    of intuitive design.
     

  • 59%

    of critical decisions are made with
    incomplete situational awareness.

With eye tracking you can

Driver view

Driver view

Get real-time view of what the driver sees.

Identify distractions

Identify distractions

Recognize distracting interface design features.

Improve the journey

Improve the journey

Enhance driving enjoyment and safety.

Design

Design

Reimagine design concepts.

How eye tracking works

Eye tracking captures gaze data which feeds a deeper understanding of how drivers interact with the car. Using eye tracking in your research enables more insight into how your design is received in real-time, as well as how you can improve the driving area to be safe and comfortable.

How eye tracking works

What your eye tracking study can reveal

Track

Record and follow the gaze of the driver in real world settings, making note of focal points, distractions, and recurring patterns.

Test

See how your infotainment system performs in action. Find out how easy it is to use and how it can be optimized to maintain focus on the act of driving.

Analyze

Use our top of the range software to turn the eye tracking data into real insights. Understand your driver on a deeper level and use this behavior to make better design decisions.

Our products

Our products and services for driver experience

Tobii Pro Glasses 3

Tobii Pro Glasses 3 allows you to capture the visual behavior of drivers behind the wheel. The wide-angle scene camera combined with our eye tracking technology captures exactly what the driver sees without disturbing their natural behavior.

Tobii Pro Glasses 3

Tobii Insight

Our global service team has extensive knowledge and expertise in using eye tracking for research. We can run full-scale studies, help you get started, or simply support you wherever you need it.

Tobii Insight

Testimonials

Trusted by top automotive brands

Customer logo
Nissan logo
Customer logo
Toyota logo
SEAT logo
Customer logo
This technology will help us humanize the interfaces, improving the user experience. With it we’ll certainly go a step further in the quality of the infotainment console of the future.

Rubén Martínez

HEAD OF SEAT’S SMART QUALITY DEPARTMENT

Rubén Martínez

Expand your knowledge of driver research

Want to learn more?

Our team are experienced in applying technology and research expertise for effective UX research studies.

Let’s talk about how your study might look.