Driver experience
Driver experience

Empowering your car design with eye tracking data

Designing the ideal driving environment means understanding the person behind the wheel. Eye tracking solutions from Tobii deliver previously hidden insights that allow you to make driver-centric design decisions.

How eye tracking works

Eye tracking captures gaze data which feeds a deeper understanding of how drivers interact with the car. Using eye tracking in your research enables more insight into how your design is received in real-time, as well as how you can improve the driving area to be safe and comfortable.

With eye tracking you can:

  • Get real-time view of what the driver sees

  • Recognize distracting interface design features

  • Enhance driving enjoyment and safety

  • Reimagine design concepts

What your eye tracking study can reveal


Record and follow the gaze of the driver in real world settings, making note of focal points, distractions, and recurring patterns.


See how your infotainment system performs in action. Find out how easy it is to use and how it can be optimized to maintain focus on the act of driving.


Use our top of the range software to turn the eye tracking data into real insights. Understand your driver on a deeper level and use this behavior to make better design decisions.

Insights your way

Tobii Pro Glasses 3

Tobii Pro Glasses 3 allows you to capture the visual behavior of drivers behind the wheel. The wide-angle scene camera combined with our eye tracking technology captures exactly what the driver sees without disturbing their natural behavior.

Woman driving a car with Tobii Pro Glasses 3

Tobii Insight

Our global service team has extensive knowledge and expertise in using eye tracking for research. We can run full-scale studies, help you get started, or simply support you wherever you need it.

Car designers

Trusted by

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  • This technology will help us humanize the interfaces, improving the user experience. With it we’ll certainly go a step further in the quality of the infotainment console of the future.

    Rubén Martínez


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Want to learn more?

Our team are experienced in applying technology and research expertise for effective UX research studies. Let’s talk about how your study might look.

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