Consumer research and user experience
Shopper research
Eye tracking reveals deep insights into what captures attention and drives decision making in the purchase process.
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Consumer research and user experience
Helping you see through the eyes of the consumer
Everyone wants to know how their consumers truly think and feel. With eye tracking, you can see through their eyes. Whether you want to visualize the impact of your shopper journey, packaging design, advertising, or user experience, attention data is unbiased and empowers you to attract more customers.
Our solutions
Consumer research and user experience
Packaging Research
Test and compare packaging design alternatives or assess how yours performs against your competitors’.
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Consumer research and user experience
Advertising research
Eye tracking reveals the true performance of your advertising material by showing you exactly how consumers view it and what elements are most effective.
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Consumer research and user experience
UX research
Use attention data to access implicit insights that go unnoticed and create products and services that people love to use.
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UX research
Driver experience
Find out how eye tracking helps car manufacturers make better design decisions by seeing through the eyes of the driver.
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Testimonials
As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
We use eye tracking because it brings insights you may never have thought about.
Jeroen van der Kallen
Customer Insight and Innovation Manager Europe, Unilever
By tracking a potential customer’s point of gaze, we were able to measure aspects of the decision-making process in a way that has never been done before.
Jonas Yden
Head of Insight & Innovation, Carlsberg Group
Related products
Tobii Pro Glasses 3
Designed for the real world, our third-generation wearable eye tracker allows you to conduct behavioral research in a wide range of settings.
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Tobii Insight
Our research experts help you create and customize your own full-service eye tracking study. A flexible way to understand behavior, turning insights into impact.
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Sticky by Tobii
Sticky by Tobii is an online eye tracking and survey tool that allows you to understand your consumers on a deeper level, wherever they are.
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New! Tobii Pro Spark
A powerful screen-based eye tracker, capturing gaze data at 60 Hz. With this affordable system, anyone can easily enhance their research with data that illuminates human attention and intent.
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Tobii Pro Nano
An easy-to-use, robust screen-based eye tracker which captures gaze data at 60 Hz is designed for fixation-based studies and ideal for beginners to eye tracking.
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Mobile Testing Accessory
A mobile device mounting solution for conducting eye tracking tests with Tobii Pro Nano. It is compatible with most smartphones and certain handheld devices.
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Customer stories
Improving package design for Unilever
Unilever used eye tracking to better understand how customers engage with product packaging in-store. They chose eye tracking because it provides more detail on consumer behavior than traditional methods.
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Customer stories
SEAT and infotainment design
SEAT wanted to optimize their infotainment system making it safer and easier to navigate. Their eye tracking study helped them understand driver awareness with greater sensitivity, enabling fresh design decisions.
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blog
Reimagining attention: Boosting advert effect with eye tracking insights
How advertisers are using eye tracking to reframe their understanding of advert attention.
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