Shopper research
Eye tracking reveals deep insights into what captures attention and drives decision making in the purchase process.
Learn moreEveryone wants to know how their consumers truly think and feel. With eye tracking, you can see through their eyes. Whether you want to visualize the impact of your shopper journey, packaging design, advertising, or user experience, attention data is unbiased and empowers you to attract more customers.
Eye tracking reveals deep insights into what captures attention and drives decision making in the purchase process.
Learn moreTest and compare packaging design alternatives or assess how yours performs against your competitors’.
Learn moreEye tracking reveals the true performance of your advertising material by showing you exactly how consumers view it and what elements are most effective.
Learn moreUse attention data to access implicit insights that go unnoticed and create products and services that people love to use.
Learn moreFind out how eye tracking helps car manufacturers make better design decisions by seeing through the eyes of the driver.
Learn moreDesigned for the real world, our third-generation wearable eye tracker allows you to conduct behavioral research in a wide range of settings.
Learn moreOur research experts help you create and customize your own full-service eye tracking study. A flexible way to understand behavior, turning insights into impact.
Learn moreSticky by Tobii is an online eye tracking and survey tool that allows you to understand your consumers on a deeper level, wherever they are.
Learn moreA powerful screen-based eye tracker, capturing gaze data at 60 Hz. With this affordable system, anyone can easily enhance their research with data that illuminates human attention and intent.
Learn moreAn easy-to-use, robust screen-based eye tracker which captures gaze data at 60 Hz is designed for fixation-based studies and ideal for beginners to eye tracking.
Learn moreA mobile device mounting solution for conducting eye tracking tests with Tobii Pro Nano. It is compatible with most smartphones and certain handheld devices.
Learn moreHeathrow is using eye tracking technology to understand how passengers navigate Terminal 5 to enable them to make wayfinding easier and more efficient in the future.
Learn moreUnilever used eye tracking to better understand how customers engage with product packaging in-store. They chose eye tracking because it provides more detail on consumer behavior than traditional methods.
Learn moreSEAT wanted to optimize their infotainment system making it safer and easier to navigate. Their eye tracking study helped them understand driver awareness with greater sensitivity, enabling fresh design decisions.
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