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Consumer research and user experience
Shopper research
Eye tracking reveals deep insights into what captures attention and drives decision making in the purchase process.
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Consumer research and user experience
Helping you see through the eyes of the consumer
Everyone wants to know how their consumers truly think and feel. With eye tracking, you can see through their eyes. Whether you want to visualize the impact of your shopper journey, packaging design, advertising, or user experience, attention data is unbiased and empowers you to attract more customers.
Trusted by the top companies and brands
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Areas of application for user and market research
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Consumer research and user experience
Packaging research
Test and compare packaging design alternatives or assess how yours performs against your competitors’.
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Consumer research and user experience
Advertising research
Eye tracking reveals the true performance of your advertising material by showing you exactly how consumers view it and what elements are most effective.
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Consumer research and user experience
UX research
Use attention data to access implicit insights that go unnoticed and create products and services that people love to use.
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UX research
Wayfinding research
Discover how eye tracking reveals real navigation behavior in complex environments. Improve spatial navigation and signage design with evidence‑based wayfinding research.
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UX research
Driver experience
Find out how eye tracking helps car manufacturers make better design decisions by seeing through the eyes of the driver.
What our customers are saying
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Using Tobii’s software makes the process a lot easier in terms of how we can snip and crop the data, and then export it.
Jonathan Shepherd
Head of Performance Research, PING
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As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
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We must guarantee the minimum interaction time with the screen, and to do this the information must be where users intuitively and naturally look for it.
Rubén Martínez
Head of SEAT’s Smart Quality department
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We can combine this data with what we already know in order to convey the effectiveness of digital signage to advertisers and advertising agencies.
Osaka Metro Adera
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By tracking a potential customer’s point of gaze, we were able to measure aspects of the decision-making process in a way that has never been done before.
Jonas Yden
Head of Insight & Innovation, Carlsberg Group
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Using Tobii’s software makes the process a lot easier in terms of how we can snip and crop the data, and then export it.
Jonathan Shepherd
Head of Performance Research, PING
Expand your knowledge about consumer and user research
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Our products for consumer and UX research
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Wearables
Tobii Glasses X
A versatile wearable eye tracker suitable for UX, sports, consumer, and industrial environments. Designed to deliver reliable insights in dynamic, high-movement settings.
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Tobii Insight
Tobii Insight Services
Our research experts help you create and customize your own full-service eye tracking study. A flexible way to understand behavior, turning insights into impact.
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Ads, packaging and usability testing
Tobii Sticky
Tobii Sticky is market research platform and survey tool that allows you to measure your consumers' attention and uncover actionable insights in hours.
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Screen based
Tobii Pro Spark
A powerful screen-based eye tracker, capturing gaze data at 60 Hz. With this affordable system, anyone can easily enhance their research with data that illuminates human attention and intent.