Everyone wants to know how their consumers truly think and feel. With eye tracking, you can see through their eyes. Whether you want to visualize the impact of your shopper journey, packaging design, advertising, or user experience, attention data is unbiased and empowers you to attract more customers.
As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
We use eye tracking because it brings insights you may never have thought about.
Jeroen van der Kallen
Customer Insight and Innovation Manager Europe, Unilever
By tracking a potential customer’s point of gaze, we were able to measure aspects of the decision-making process in a way that has never been done before.
Head of Insight & Innovation, Carlsberg Group
Designed for the real world, our third-generation wearable eye tracker allows you to conduct behavioral research in a wide range of settings.Learn more
Our research experts help you create and customize your own full-service eye tracking study. A flexible way to understand behavior, turning insights into impact.Learn more
Sticky by Tobii is an online eye tracking and survey tool that allows you to understand your consumers on a deeper level, wherever they are.Learn more
An easy-to-use, robust screen-based eye tracker which captures gaze data at 60 Hz is designed for fixation-based studies and ideal for beginners to eye tracking.Learn more
A mobile device mounting solution for conducting eye tracking tests with Tobii Pro Nano. It is compatible with most smartphones and certain handheld devices.Learn more
A powerful screen-based eye tracker, capturing gaze data at 60 Hz. With this affordable system, anyone can easily enhance their research with data that illuminates human attention and intent.Learn more
How advertisers are using eye tracking to reframe their understanding of advert attention.Learn more