Solutions for

Consumer research and user experience

Helping you see through the eyes of the consumer

Everyone wants to know how their consumers truly think and feel. With eye tracking, you can see through their eyes. Whether you want to visualize the impact of your shopper journey, packaging design, advertising, or user experience, attention data is unbiased and empowers you to attract more customers.

Our solutions

Shopper research - people in a store buying products
Consumer research and user experience

Shopper research

Eye tracking reveals deep insights into what captures attention and drives decision making in the purchase process.

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Man looking at packaging information
Consumer research and user experience

Packaging Research

Test and compare packaging design alternatives or assess how yours performs against your competitors’.

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Advertising research study
Consumer research and user experience

Advertising research

Eye tracking reveals the true performance of your advertising material by showing you exactly how consumers view it and what elements are most effective.

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Tobii Pro Glasses 3 used to check mobile phone
Consumer research and user experience

UX research

Use attention data to access implicit insights that go unnoticed and create products and services that people love to use.

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Woman using Tobii Pro Glasses 3 wearable eye trackers while driving
UX research

Driver experience

Find out how eye tracking helps car manufacturers make better design decisions by seeing through the eyes of the driver.

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Trusted by

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Testimonials

  • As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.

    Tobias Graaf Bjöersdorff

    Nordic Data & Digital Brand Manager, Procter & Gamble

    Proctor and Gamble logo - Tobii Pro customer
  • We use eye tracking because it brings insights you may never have thought about.

    Jeroen van der Kallen

    Customer Insight and Innovation Manager Europe, Unilever

    Unilever logo.
  • By tracking a potential customer’s point of gaze, we were able to measure aspects of the decision-making process in a way that has never been done before.

    Jonas Yden

    Head of Insight & Innovation, Carlsberg Group  

    Carlsberg logo

Related products

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Tobii Pro Glasses 3 - IF Design award and Reddot Winner 2021

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Designed for the real world, our third-generation wearable eye tracker allows you to conduct behavioral research in a wide range of settings.

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Tobii Insight

Tobii Insight

Our research experts help you create and customize your own full-service eye tracking study. A flexible way to understand behavior, turning insights into impact.

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Online eye tracking gazeshare mapping with Sticky by Tobii Pro

Sticky by Tobii

Sticky by Tobii is an online eye tracking and survey tool that allows you to understand your consumers on a deeper level, wherever they are.

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Tobii Pro Nano

Tobii Pro Nano

An easy-to-use, robust screen-based eye tracker which captures gaze data at 60 Hz is designed for fixation-based studies and ideal for beginners to eye tracking.

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Tobii Pro Mobile Testing Accessory

Mobile Testing Accessory

A mobile device mounting solution for conducting eye tracking tests with Tobii Pro Nano. It is compatible with most smartphones and certain handheld devices.

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Related content

Unilever building
Customer stories

Improving package design for Unilever

Unilever used eye tracking to better understand how customers engage with product packaging in-store. They chose eye tracking because it provides more detail on consumer behavior than traditional methods.

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A man driving a car while wearable Tobii Pro Glasses 3 wearable eye trackers
Customer stories

SEAT and infotainment design

SEAT wanted to optimize their infotainment system making it safer and easier to navigate. Their eye tracking study helped them understand driver awareness with greater sensitivity, enabling fresh design decisions.

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Woman looking at a mobile
blog

Reimagining attention: Boosting advert effect with eye tracking insights

How advertisers are using eye tracking to reframe their understanding of advert attention.

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