:quality(80))
:quality(80))
Consumer research and user experience
Shopper research
Eye tracking reveals deep insights into what captures attention and drives decision making in the purchase process.
Consumer research and user experience
Helping you see through the eyes of the consumer
Everyone wants to know how their consumers truly think and feel. With eye tracking, you can see through their eyes. Whether you want to visualize the impact of your shopper journey, packaging design, advertising, or user experience, attention data is unbiased and empowers you to attract more customers.
Areas of application for user and market research
:quality(80))
Consumer research and user experience
Packaging research
Test and compare packaging design alternatives or assess how yours performs against your competitors’.
:quality(80))
Consumer research and user experience
Advertising research
Eye tracking reveals the true performance of your advertising material by showing you exactly how consumers view it and what elements are most effective.
:quality(80))
Consumer research and user experience
UX research
Use attention data to access implicit insights that go unnoticed and create products and services that people love to use.
:quality(80))
UX research
Driver experience
Find out how eye tracking helps car manufacturers make better design decisions by seeing through the eyes of the driver.
Trusted by the top companies and brands
:quality(80)){kind=logo}
:quality(80)){kind=logo}
:quality(80)){kind=logo}
:quality(80)){kind=logo}
:quality(80)){kind=logo}
:quality(80)){kind=logo}
:quality(80)){kind=logo}
:quality(80)){kind=logo}
:quality(80)){kind=logo}
:quality(80)){kind=logo}
:quality(80)){kind=logo}
:quality(80)){kind=logo}
:quality(80)){kind=logo}
:quality(80)){kind=logo}
As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
:quality(80)){kind=logo}
We use eye tracking because it brings insights you may never have thought about.
Jeroen van der Kallen
Customer Insight and Innovation Manager Europe, Unilever
:quality(80)){kind=logo}
By tracking a potential customer’s point of gaze, we were able to measure aspects of the decision-making process in a way that has never been done before.
Jonas Yden
Head of Insight & Innovation, Carlsberg Group
Our products for consumer and UX research
:quality(80))
:quality(80))
:quality(80))
:quality(80)){kind=logo}
:quality(80))
Expand your knowledge about consumer and user research
:quality(80))
Customer stories
How Heathrow Airport used eye tracking to improve wayfinding in Terminal 5
Heathrow is using eye tracking technology to understand how passengers navigate Terminal 5 to enable them to make wayfinding easier and more efficient in the future.
:quality(80))
Customer stories
Improving package design for Unilever
Unilever used eye tracking to better understand how customers engage with product packaging in-store.
:quality(80))
Customer stories
SEAT and infotainment design
Discover how SEAT's eye tracking study helped them understand driver awareness with greater sensitivity, enabling fresh design decisions.