Assessing TV ad attention for Google
Google partnered with Tobii Insight to find out what people are actually paying attention to while being exposed to advertisements.
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Create advertising with unbiased eye tracking insights
Take the guesswork out of producing a winning ad design or concept. Eye tracking gives you accurate answers on whether your ad captures attention and engages viewers the way you want it to. You can test and compare concepts to see what elements are seen or ignored, how they resonate with your audience, and what effect they have on brand recall and purchase intent. Eye tracking delivers insights on true audience engagement, which conventional performance metrics fail to deliver.
Insights your way
Sticky by Tobii
Compare design alternatives or run a comparative analysis online with test participants anywhere in the world. Sticky by Tobii, our online self-service platform, uses webcam eye tracking on computers or mobile devices to give you accurate and unbiased data on the performance of your ad designs. Upload your designs and create your own survey questions and we will deliver the results of your study in an easy-to-understand format.
Tobii Insight
Whether you want to take advertising research into the real world or simply want expert help running online studies, Tobii Insight can conduct a tailored eye tracking study for you. We give you actionable insights on the performance of your point of sale or out-of-home advertising.
Optimizing attention to advertisements with eye tracking
Are you new to eye tracking? In this recorded webinar, you’ll hear from two experts about how the technology works and how it can be used to understand consumer attention better. With real-life examples from users, you’ll get a better picture of how eye tracking might look like in practice.
Contact us
Our team is experienced in applying technology and research expertise for effective advertising studies. Let’s talk about how your study might look.
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