Assessing TV ad attention for Google
Google partnered with Tobii Insight to find out what people are actually paying attention to while being exposed to advertisements.
Learn moreTake the guesswork out of producing a winning ad design or concept. Eye tracking gives you accurate answers on whether your ad captures attention and engages viewers the way you want it to. It also delivers insights on true audience engagement, which conventional performance metrics fail to deliver.
Compare design alternatives or run a comparative analysis online with test participants anywhere in the world. Sticky by Tobii, our online self-service platform, uses webcam eye tracking on computers or mobile devices to give you accurate and unbiased data on the performance of your ad designs. Upload your designs and create your own survey questions and we will deliver the results of your study in an easy-to-understand format.
Whether you want to take advertising research into the real world or simply want expert help running online studies, Tobii Insight can conduct a tailored eye tracking study for you. We give you actionable insights on the performance of your point of sale or out-of-home advertising.
Are you new to eye tracking? In this recorded webinar, you’ll hear from two experts about how the technology works and how it can be used to understand consumer attention better. With real-life examples from users, you’ll get a better picture of how eye tracking might look like in practice.
Our team is experienced in applying technology and research expertise for effective advertising studies. Let’s talk about how your study might look.
Google partnered with Tobii Insight to find out what people are actually paying attention to while being exposed to advertisements.
Learn moreFacebook IQ, the social network’s research division, wanted to get an accurate understanding of how people watch TV in their homes, and how frequently their attention was diverted to other devices, especially during commercial breaks.
Learn moreIn order to attract interest in purchasing advertising space, it became important for Osaka Metro to measure the number of people who visually interact with advertisements.
Learn moreHow advertisers are using eye tracking to reframe their understanding of advert attention.
Learn moreTobii and its client, British destination media owner Limited space, report on an eye-tracking study that mapped the behaviour of retail destination visitors, in order to evaluate the impact and effectiveness of different advertising formats in the retail space.
Learn moreThe market research expert Magnus Linde explains with an example study, why and how testing ad concepts for emotional impact can improve the success of commercials.
Learn more