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Customer stories
Assessing TV ad attention for Google
Google partnered with Tobii Insight to find out what people are actually paying attention to while being exposed to advertisements.
TOBII Insight Services
Your partner for eye tracking research
From retail and UX, to training and assessment, and beyond, Tobii Insight Services delivers custom research solutions powered by the world leader in eye tracking. Work with our experts for full-scale studies or targeted support.
Why Tobii Insight Services
From experience to execution — we partner with you to shape every step of your research journey.
Proven track record
20+ years applying eye tracking across industries, from global brands to startups.
Focus on one thing: Eye tracking research
We integrate eye tracking with complementary methods to uncover actionable insights.
Flexible, collaborative approach
End-to-end delivery or targeted support, always shaped around your goals.
Built on Tobii tech and infrastructure
Tap into proprietary tools, labs, and global recruitment capabilities.
Work with us
Ways to work with us
Partner with us through tailored research services, expert consulting, or full-scale studies — designed to turn eye tracking data into meaningful results.
4 step guide
How it works
We guide you from the first conversation to actionable insights — step by step.
- Step 1 🡺
Discovery
Align on goals, use cases, and feasibility.
- Step 2 🡺
Research design
We develop a custom study or adapt existing protocols.
- Step 3 🡺
Execution
Tobii manages the full scope or works collaboratively as needed.
- Step 4
Insight delivery
Customized report with actionable data and recommendations.
What we offer
How we support your research
Discover how Tobii Insight Services empowers your research with tailored eye tracking services, cutting-edge tools, and expert guidance across industries and methodologies.
Insight research services
End-to-end or tailored support for eye tracking studies, from design to data collection and analysis.
Includes: Full-service research studies, on-site and remote data collection, data processing, analysis, recruiting, and facilities, moderated interview support
Applications across industries
Proven expertise in applying eye tracking to solve real-world challenges.
Examples: Shopper research, packaging design, UX,
advertising effectiveness, training and skills transfer, wayfinding, sports performance, healthcare, cognitive research, and more.
Methods & approaches
Flexible methodologies to fit your goals, combining eye tracking with complementary tools.
Includes: In-person and remote eye tracking, surveys, online surveys, exit interviews, retroactive think-aloud discussions, journey mapping, contextual and behavioral coding
Tools & platforms
Access to Tobii’s world-leading technology for reliable, high-quality research.
Includes: Wearables, Screen-based systems, Tobii Pro Lab,
Sticky by Tobii and Cloud-based tools.
Training & advisory
Upskill your team and optimize your research setup.
Includes: Custom training (on-site or remote, tailored to your schedule) and providing expert guidance with our study, training procedures or performance enhancement.
Our customers
Trusted knowledge and integrity
Trusted by global leaders including Google, Meta, Toyota, Unilever, Kubota, Denso, Heathrow Airport and Clear Channel.
20+ years of eye tracking innovation powering customized studies across UX, advertising, training, and industrial applications.
Validated in high-performance environments from pilots and surgeons to elite athletes.
Eye tracking studies have saved 400+ training hours annually by streamlining onboarding and standardizing procedures.
ISO/IEC 27001 certified for information security, ensuring data integrity and compliance in all research.
Trusted by some of the world's largest companies
The accuracy and efficiency of the inspection process has been improved, the eye tracker has proven useful for training — we have halved the training time for new hires.
Kaname Hirayama
Plant General Manager, Denso
The average training time is one full week, and we hope these study results and video will save us two days per employee. Ideally, this would save us about 400 hours of training time per year in that department.
Jacob Hammill
SYSTEMS MANAGEMENT AT H&H CASTINGS
Tobii Insight Services' eye tracking research helped us answer important business questions about the effectiveness of digital advertising signage.
Kristina Norman
Head of Analytics, Clear Channel
Seeing through the eyes of the passenger using eye tracking technology allows us to measure every element of their journey, the interaction with the environment and their decision making process.
Wesley Lang
Research and Insight manager (Operations), Heathrow Airport
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Our global team
Our global team
Our team comprises experts in human behavior with experience in various industries, commercial applications and global markets. We work with companies of all shapes and sizes to provide actionable insights into critical business questions. Come and meet the team!
Europe
Meet Pierrick who works on shopper research for FMCG companies and retailers.
Europe
Meet Stephano who works on shopper studies with FMCG companies and the beverage industry.
North America
Meet Sylvia and learn more about her passion for understanding human behavior with UX research.
Japan
Meet Ryota who helps companies improve skills transfer and standardization in their manufacturing and digital transformation.
Let’s build your study together
From data collection to multi-country programs in several verticals, we’re here help.
Book a free 30-minute consultation with one of our experts.
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